Senior Finance Director
Breadfast
مجموع سنوات الخبرة :23 years, 6 أشهر
Managing Accounting, costing, commercial, planning and reporting, and treasury teams (around 30 employee).
• Structure the finance team to meet the business expansion.
• Leading the ERP system implementation.
• Creating processes and procedures and approvals matrix to ensure working in a controlled environment.
• Created inventory control team and controlling the inventory cycle.
• Revisiting the pricing strategy and ensure solid profitability for the company.
• Setting financial strategy, budgeting and forecasting for the group.
• Responsible for the integrity of the entire financial process, including the accuracy of external financial statements.
• Development of monthly management reporting and including financials and KPIs.
• Internal Process Improvement: Define and implement process improvements. This involve ensuring the adequacy of
internal controls, proposing process improvements, championing those changes within the organization and ensuring
adherence with the new processes on an ongoing basis
Managed Accounting, costing, commercial, and consolidation financial teams (around 100 employee).
• Developed all policies and procedures ensuring sound financial management and control with strong compliance.
• Restructured the finance team to meet business challenges and develop team members.
• Oversaw monthly the preparation of the Group financial statements to ensure presentation on time with quality.
• Run risk assessments for different business cycles.
• Recommended improvement to group performance.
• Reviewed and approved all external contracts with suppliers.
• Member in the security committee and vendors evaluation committee.
• Upgrade SAP to S/4 HANA.
Managed Credit, Discounts, Advertising & Marketing, Sales Analyst and Commercial Accountants teams (around 250
employee).
* Prepared and implement different scenarios for discount schemes in market.
* Managed the Planning and forecasting process.
* Prepared periodic benchmarking and reporting variance analysis.
* Led the SAP implementation in Coca Cola with a smooths transition from Oracle.
* Drove productivity projects to ensure savings in place with a monthly follow up with the CEO.
* Created Credit and discount policy for operations.
* Set up and execution of corporate audit and internal audit reports action plan.
* Handled all operations with Fawry improving the performance as we go.
Acted Finance Director for North Africa.
• Managed the finance team in Egypt and North Africa.
• Led the cycle of the forecast and plans and alignment with all department heads.
• Full responsibility of the P&L.
• Developed and reported monthly and quarterly KPI’s and reporting.
• Provided financial insights and implications on all changes to the business.
• Head the audit function and ensure that all our distributors are audited on a yearly basis.
• Maintained a controlled working environment.
• Handled financing agreement with customers.
• Reviewed the BS on a monthly basis and driving actions.
• Handled monthly payroll activities
Managed Credit Control, Advertising & Marketing Analyst, Sales Analyst and Commercial Accountants teams (around
100 employees).
* Ensured all financial transactions related to the business are properly reflected in the accounts and are consistent with the
generally accepted accounting principles and company policies.
* Defined and approved relevant policies for credit and revenue accounting and reporting.
* Sole financial key member in North Africa expansion in Algeria, Morocco, Tunis and Libya.
* Provided financial insights and analysis to contribute to the business growth.
* Ensured SAP system in place for recording all financial transactions.
* Ensured Advertising market spending and sales discounts are in line with approved budget commitments.
* Key financial business partner for Sales Director and Advertising & Marketing Director.
* Set up and execution of corporate audit and internal audit reports action plan.
* Managed/Monitored Cash flow and budgeting and ensure landing on agreed values.
* Set up controls, reporting and structure for distributor’s transformation journey.
* Ensured that all GCS (SOX) requirements are met within the function.
* Drove continuous improvement with active identification of non-compliances areas.
* Establish internal audit team to undertake risk based activities and assess risk profile in processes.
Managed 3 sub-region teams (Middle East, South East Africa, and North West & Central Africa).
* Drove Project set up with a solid financial background.
* Analyzed margin deviation and margin improvement plans follow up.
* Followed up and reduce the fixed and variable costs within the region.
* Ensured that project financial & operational reviews are done on quarterly basis before the closing.
* Analyzed and track cost of non-quality.
* Managed fixed costs and optimize resources usage through calculation of man hour rate, utilization, productivity.
* Report monthly all data regarding projects profitability improvement.
* Financial coaching for project and program managers.
* Up-scope “add on sales” champion for the region of Middle East and Africa.
* Program Manager for “PROM” SAP R3 implementation in Middle East and Africa.
Project Control Manager for Egypt office
• Managed line organization of 5 employees and virtual organization of 9 employees in 7 different countries.
• Ensured proper co-ordination between project controllers & all project managers, KAM Controllers, SSC for proper
accounting for the project.
• Ensured that project controllers perform all cost control related activities.
• Ensured proper co-ordination between project controllers & auditors for project related issues.
• Implemented MUS (SAP R3) system in Egypt as well as in the Market Unit North Africa countries of operations.
• Drove control over projects through budgets, performance and profitability reports.
• Ensured accurate and timely project cost and margin report.
• Ensured a revenue recognition is consistent with project completion and in compliance with corporate directives.
• Created processes for budgeting follow up and cash flow.
• Managed the Invoicing team for Egypt.
• Calculated and managed the man hour rate, utilization, and productivity.
• Analyzed project financial reports and escalate where necessary.
• Drove OPEX and service cost planning and target setting including follow up on performance and corrective actions.
• Set objectives as well as plan, control, follow up and improve the processes and operations within the department.
Supported VP Sales Director in driving the target setting process towards the Market Unit (MU) consisting of 7 countries.
* Member in the Market Unit North Africa Management team.
* Involved in the financial target setting process in Product Area (PA).
* Actively used and maintained the performance management process, analyze & follow up on PA & Market Unit financials.
* Performed the financial performance, full P&L, of the unit visible with relevant and accurate financial information.
* Drove North Africa Services Balance Score Card (BSC).
* Reported and drove the Resources Utilization Key Performance Indicators (RUKPI).
* Performed gap analysis actual - forecast - target.
* Initiated early warnings if the financial performance was off track and suggested corrective actions.
* Maintained an extensive network with MU- and Business Unit controllers.
* Reviewed strategies and actively participated and reviewed business cases.
* Initiated, drove and followed up on actions to reach financial targets.
* Supported management with financial issues, both accounting and business control issues.
Acted as a Business Control Manager which includes supervising Accounting, Finance, Admin and IS/IT teams.
• Managed and supervised all financial matters related to contracts concluded with customers and participate with the Key
Account Management (KAM) at the tender phase in evaluating business opportunities.
• Quantified and mitigated the margin and exchange rate risks noted during the offer phase.
• Set up the annual objectives for the budget and followed up its implementation.
• Prepared the quarterly and yearly forecast with direct help from the different KAM’s.
• Started implementation of SOX 404 and ensured the office in Algeria is fully compliant.
• Followed statutory accounting requirements and ensured that the company meets the VAT and Tax requirements.
• Maintained and followed up accounts receivables (A/R) with the customers.
• Full Balance Sheet and P&L responsibility which included preparing, analyzing, following up and producing reports on
net sales, cost of sales, Orders booked, unadjusted margin, WIP, bank reconciliation and updating actual to forecast
providing corrective actions for any deviations according to FIRE.
• Managed working capital (WC) and cash flow.
• Involved in the customer negotiations regarding financing agreements.
• Opened Letters of guarantees (LG) and follow up letters of credit (LC).
• Reported to project management any obstacles causing payment delay.
• Performed Business cases and risk analysis as required from time to time on factors influencing business performance.
• Participated in the process to move the office from a branch office to a legal company operating in Algeria.
• Initiated and implemented the “purchase order” process at Ericsson Algeria
Exercised full control and perform detailed monthly analysis for orders booked, net sales, unadjusted margin% and
adjustments to cost of sales as well as A/R’s, WIP and payment follow-up.
• Performed financial control for the Egyptian teams working in North Africa (Ethiopia, Algeria, Morocco, Tunisia, Sudan,
Libya) and co-ordination with the head office in Sweden.
• Participated with the sales department in the tender phase of the contracts and provide assistance and guidance regarding
financial matters as a key account member.
• Established the financial structure for Ericsson branch office in Sudan.
• Performed financial ratios analysis for the company and designing a software tool for it.
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Coursework: Accounting (advanced – cost – tax), Finance, Marketing, Personnel Management, Auditing.
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