Mohamed Ayoub

Managing the whole company with all its departments; production, finance, sales and marketing and reporting directly to the President of GSE Lining Technology, LLC in Houston, Texas, USA.
Representing the company in front of all the governmental and official authorities and offices.
Leading the sales force of the company in Egypt and in the Middle East countries.
Approving the annual budget of the company and reviewing the financial statement of the company on a monthly basis.

Creating a new Egyptian Shareholders Company owned by GSE Lining Technology, Inc. of USA.
Representing the company in front of all the governmental and official authorities and offices.
Managing all works related to the purchase of a new land in the 6th of October city, building a new factory, buying new machines for High Density Polyethylene sheet production with an annual production capacity of 10, 000 MT and installing them in the new factory.
Managing all the works related to the issuance of the commercial register, tax card, the building license and the industrial license.
Restarting the whole company with all its departments; production, finance, sales and marketing and reporting directly to the president of GSE Lining Technology - Egypt who was also the president of GSE Lining Technology, Inc. in Houston, Texas, USA.
Leading the sales force of the company and expanding the company's sales efforts and activities to cover the Middle East area.
Leading the marketing staff in carrying out different conferences and seminars to introduce the new company with its new products to the previous customers of HYMA/GSE and to create new business opportunities with new customers.
Sales revenue was increased from 40 million EGP. in year 2005 up to 85 million EGP by year 2010.
I left the company with a plan to add one more production line in order to increase its annual revenue within the next two years up to 120 million EGP.

Forming a new join venture company between HYMA Plastic Company which is one of the large plastic companies in Egypt and GSE Lining Technology, Inc. which is one of the leading geomembrane manufacturing companies in USA, then to carry out the responsibilities of managing the company in Egypt.
The following were the main responsibilities which I carried :
To complete all the legal documents and requirements for establishing the new company.
To build an organization for the new company and to recruit all the managing, sales, accounting and engineering staff.
To establish financial relationships with the banks.
To contact all ministries, engineering consultants, main contractors in order to introduce the new products of the company and its applications in different projects.
To create customers data base and to make a market survey.
To create good relationship with all the raw material suppliers.
To create good relationship with the products installers.
To make sure of applying all the Egyptian official rules and regulations on works and labors without any violations.
To prepare the annual budget and discuss it with the top management in Houston, USA.
To lead the operation and the quality control staff to obtain the ISO 9002 and the ISO 14001 in year 2000.
To review all the financial statements of the company on a monthly basis and send it to the top management in Houston, USA.
To prepare and invite for the Board meetings.
To prepare the agendas for the shareholders meetings.
To share in all the management and sales meetings for the Global company which were taking place in USA or in Europe.
Sales revenue was increased from 6 million EGP per year during the first year of operation up to 40 million EGP per year by year 2005.

Engineering Consultant for Al Hujailan Group in Riyadh, Saudi Arabia
Desalination Consultant for Arabaust Watertek Co. in Dubai, UAE.
Consultant for FMC International Co. for screening systems for water intakes.

Managing FMC Chemical Division for the Middle East area, i.e., Bahrain, Qatar, Kuwait, Oman, Yemen, Saudi Arabia, UAE, Iran and Pakistan, with an annual turnover of more than US$. 10 million for the following lines of chemicals:
- Water Desalination Specialty Chemicals.
- Industrial Water Treatment Specialty Chemicals.
- Additives for Oil Industries.
- Phosphates, Sulfates & Sulfurous Derivatives, Silicates and Peroxides products.

Managing the Chemical Division with direct responsibilities for the followings:
- Managing the division administratively.
- Marketing, promoting and selling all the chemical products.
- Giving the necessary presentations and seminars for the products, and attending the local and the international exhibitions and conferences specially those for the water desalination.
- Managing and maintaining the agents and the distributors support in the Middle East market as well as maintaining good relationships with the multinational companies such as; Du-Pont, Film Tec, Hydronautics, Weir Westgarth, Ansaldo, Sidem and Sasakura.
- Maintaining good contacts with the local governmental firms and organizations such as Ministries of Electricity and Water, Water & Electricity companies, local Research Centers, Aluminum companies, Oil companies and other private sectors.
- Sharing the top management of the company to prepare and design the annual budget of the division.
- Direct control on the logistics division for the UAE, as well as the freight forwarders and the shipping companies.
- Carrying out and supervising the trials of using FMC desalination additives in different desalination plants such as Kalbaa Reverse Osmosis Plant in Sharjah, DEC Desalination Plant in Dubai, Dubal Desalination plant and other desalination plants in Kuwait, Bahrain and Oman.

Responsible for marketing and selling all Ciba-Geigy Chemical additives in the Gulf Countries, i.e., Bahrain, Kuwait, Oman, Qatar and UAE, with an annual turnover of US$. 6 million for the following four lines of chemicals:
- Water Desalination Specialty Chemicals.
- Water Treatment Specialty Chemical additives.
- Additives and Plasticisers for PVC & Plastic Industries.
- Oilfield Specialty Chemical additives.

Ciba-Geigy had sold the business to FMC and I moved to FMC to manage the Chemical Division for the Middle East.

Managing all Pfizer business administratively for the Gulf countries, with a group of 11 employees including two managers, with total annual turnover of US$. 4 million.
- Direct responsibility for managing Pfizer Chemical division for the Gulf countries with a total annual turnover of US$. 1.5 million, for the following lines of chemicals:
Water Desalination Specialty Chemicals.
Water Treatment Specialty Chemicals.
Oilfield Specialty Chemicals.
Pfizer Commodity Chemicals.
- Marketing and promoting all Pfizer Chemical products in the Gulf countries.
- Organizing and conducting the necessary seminars and participating in the local and international exhibitions and conferences.
- Conducting the necessary training courses for the employees.
- Preparing the annual budget of the company for the Gulf countries and monitoring it on monthly basis.
- Monitoring closely the competition activities in the market and planning a business development plan and marketing strategy to create more clients and maximize Pfizer's market share.
Maintaining the distributors and the dealers support and keep checking on their activities through the company's representatives. Also, reviewing the agents and the distributors budget for the company's products.
- Obtaining the approval from the governmental departments and ministries for the registration of the company's new products.
- Maintaining frequent contact with the company's research center, technical service, quality control, supply points in order to be up to date with the new products and applications.
- Monitoring the finance and the accounting system of the company.
- Keeping good contacts with the freight forwarders and the shipping companies which are handling our products.
- Carrying the necessary trials of using the company new desalination chemicals in different desalination plants in the Gulf countries.

The company had sold the Chemical Business to Ciba-Geigy and I moved with business to Ciba-Geigy.

As a Technical Sales Manager I was responsible to give all the technical support to the clients in the Gulf countries for the application of the various new products of the company and to achieve the target with an annual turnover of US$. 1.5 million.

Then I was promoted to a Regional Manager - Middle East.

Main responsibilities during this period was :
- To advise the clients in the Middle East area for the applications of the various lines of products of the company.
- To give the necessary technical services and back up for Pfizer Specialty Chemicals.
- To carry out trials for using Pfizer new desalination products in different desalination plants in the Gulf countries.

Then I was promoted to a Technical Sales Manager.

Reporting to Pfizer Chemical Sales Manager who was located in Dubai, UAE.
Main responsibilities were as follows:
- Marketing, promoting and Selling all Pfizer chemical products for different fields in the Gulf countries.
- Giving the necessary advise to the clients for the use of Pfizer new products in different applications.
- Attending all the local and the international seminars, conferences and exhibitions related to Pfizer products and business.
- Carrying out the necessary trials for Pfizer new desalination chemicals in different desalination plants in the Gulf countries, such as; in Jeddah, Yanbu, Al Jubail, Al Khobar, Dammam, Dubai, Abu Dhabi, Sharjah, Qatar, Bahrain and Oman. Also there was a trial which was conducted in Curacao Island in the Caribbean Sea.

Then I was promoted to a Technical Adviser .

Lecturing the Sanitary Engineering Courses, mainly the Water and Sewage Treatment, reporting to the head of the Civil Engineering Division.

Assisting the Sanitary Engineering Professor in carrying all the laboratory works, teaching some of the subjects and supervising the students.