Mohamed Beydoun

• Managing local market for Middle East, North Africa and Turkey.
• Setting the sell-out and purchases yearly budget along with Advertising & Promotion budget.
• Responsible for the P&L sheet for all markets.
• Analyze the monthly sales, market share and ranking reports received per account.
• Prepare with the artistic department the briefing of new counters designs and orientation.
• Coordinate with the CFO for any price structure change and currency rate.
• Building the marketing plan with the Marketing department and setting objectives per market.
• Participate in all strategy meetings with regional retailers (Wojooh, Sephora, Al Shaya) to enhance the partnership with each retailer.
• Negotiating new locations in the market with regional retailers.
• Launching Morocco in 2016 as a new market with new business model; direct to retail.
•Managing the forecast of novelties for each account prior to each launch for products and display material.
•Organize with Education department the training sessions and trips for each market based on teams’ need.
•Restructured local team in Lebanon with new brand manager and coach positions.
•Prepared and Executed “Bag Remix” Event in KSA in 3 regions, the event was rewarded for best achievements in 2015.

•Managing both local market and duty free for Middle East & India accounts.
•Handling the P&L sheet of each account.
•Responsible for annual budgets and forecasts.
•Involved in setting the marketing and media plans per account with concerned departments.
•Manage the coefficient and price database for all countries.
•Negotiating the locations of the brand with regional retailers and duty free accounts.
•Setting the strategy plan with the regional retailers per country, covering the marketing and animation plans of the brand.
•Managing duty free sales team directly in terms of yearly evaluation, salaries, coverage and hiring the sales staff.
•Preparing with marketing department the strategy meetings with the regional and local retailers including sales review, novelties presentation, specific animation and activities in each market.
•Involved in all trade events and marketing activities.
•Setting and reviewing the commercial conditions with duty free accounts including front margin, bonus scheme and rebates with the operators.
•Main Achievement: Closing non performing doors in Kuwait, Bahrain and Egypt while maintaining Growth and Market Share per market.

•Manage both local market and duty free accounts.
•Setting with each agent the sell-in and purchases budget per year along with the Advertising & Promotion budget.
•Involved in location negotiation in each market with new POS, duty free account & In-flight magazines listing.
•Preparing and presenting new marketing plan to key retailers in the region with personalized animations/ exclusivities per retailer.
•Reviewing with the legal department the conditions and the period of the contracts of the agents upon renewal or any changes.
•Handling the forecast of the novelties for each account prior to any launch.
•Setting the targets and commission of the sales team in each duty free account.
•Responsible for booking, producing and execution of animations at duty free accounts.
•Main Achievement: Re-launched the brand in Jordan local market after 3 years of delisting.

•Reviewing the marketing and launch plans proposed by the distributors and retailers.
•Managing the orders & forecast of the brands.
•Meeting with principle upon their visits to Dubai to overview the brands progress, positioning and sales.
•Setting and discussing marketing plans for the brands in each country.
•Producing GWPs and developing gift campaigns during high seasons.

Burberry/ S.T. Dupont/ Paul Smith/ Celine/ Christian Lacroix/ fcuk/ ZIRH (Men’s Skincare)