Retail Marketing Manager
Samsung Electronics
Total years of experience :13 years, 3 Months
Develop retail / channel / customer “go-to-market” strategy covering Where to Play, What to Play & How to win strategy & plans, mainly covering market place assessment, retailing strategy & priorities, visibility & availability standards for the IM product division.
Develop and lead strategies for retails and channel to ensure achievement of target
Responsibility for overall management of various stores and shop front in accordance with overall company policy.
Evaluates Channel opportunities and executes appropriate marketing plans with assigned budget and oversee all market budget spending
Supervise the overall operation to ensure cost effective and quality store operations
Create and analyze market strategies for local market also formulate pricing strategy/structure, stabilize trade price and margins
Establish product positioning position with marketing activities to support the market position
Management of affiliate programs, retail tactical promotions and other partners to grow potential channels
Manage & improve the commercial performance of the stores and shop front by increasing its turnover and maximizing profitability.
Achieving performance objectives will require action in one of the main areas of retail activities: store operation management, customized turn-around strategy for each channel including Shop-front survey as well as manage product value information and training management
Manage Floor salesman team as the assigned business, dealing with overall staffing issues.
Major parts of the job on a day-to-day basis include managing staffs, finding new ways to improve sales, and meeting customer demand.
Monitor and manage operating costs by defined geography to maximize contribution
Manage, supervise and define overall tasks for field force Team and merchandising operations to achieve Daily operational excellence.
Organization of PR & professional events, Retail conference with retailers, distributors and partners.
Identify the target stores for F/F allocation and define the allocation Resource type(HR management, number of Merchandisers, Deployment, Coverage, rooting..)
Weekly Market sensing and analysis on Competitors activity
Development & implementation of marketing plans in line with business objectives
Market analysis and competition intelligence
Gather and analyze customers, field force & market studies feed-backs
Innovation implementation and touch points development
Budget management & follow-up; Monitor marketing budget to be in line with the marketing plans and annual budget expenses.
International meeting participation (new strategies development, positioning, campaigns presentation…)
PR & professional events organization and management (symposium and staffs), by treatment group and working meeting with KOL
Development of annual campaign plans and formulation of the target communication, updating the marketing plan after analysis of business results.
Ensure perfect execution of campaigns via field force monitoring (accompanied visits) Campaigns and resources planning & development
Data analysis on a monthly basis (IMS, AC Nielsen…)
Field force animation through ongoing meetings process
Define the sales arguments required to field force to be communicated on the market for each product.
Synthesize information collected from customers and sales teams, and specific market studies.
Participation in international meetings (development of new
Development and implementation of customer & shopper marketing plans
Development and implementation of customer category management projects
Route to market analysis and development
Volume planning (primary and secondary sales, promotions, sell-in for innovations)
Trade plans negotiation with distributors
Innovation implementation and portfolio management
Merchandising team development & management
Merchandising standards definition (KPI’s, processes, objectives, plannograms)
Budget management & control.
Development and implementation of customer & shopper marketing plans
Implementation & follow-up of customer category management projects
Merchandising execution follow-up
Development and management of POS materials
Competition intelligence monitoring
Management of team of 5 interviewers for Nielsen Global Cencus.
Master 1 à l’école Supérieure Algérienne des Affaires (ESAA), Mention management : master Français en Science de Gestion-Administration des Affaires de l’Université de Lille 2(en partenariat avec HEC, ESCP-EAP, et Euromed Marseille)