Mohamed Elhassan

Developing Country Marketing plans in line with the MEA regional marketing strategy and business goals
Setting Marketing objectives and priorities in line with the overall business plan for the Middle East and Africa markets
Driving the regional marketing priorities with differentiated CVP’s into assigned countries in support of business goals
Driving the implementation of trade, consumer, promotions and BTL activation within country
Ensuring accelerated growth of retail distribution in markets with focus on achieving coverage, productivity and throughput targets
Leading the marketing activation agency to deploy as per brief to high quality implementation
Owning the results of all marketing activities deployed in country
Helping identify and deliver growth opportunities within priority sectors, seeking ways to increase market share and profitability
Driving “product + sales basics” training programs for sales
Coordinating all local brand and communications activities in markets (e.g. campaigns, promotions, newsletters, OOH, radio, signage)
Contributing to the global marketing team best practice sharing and new product/CVP development
Coordinating closely with distributors marketing teams to ensure local relevance and implementation quality, provide supervision and guidance
Responsible for the lubricants SP&A budget for MEA - ensuring appropriate tracking and prioritization of activities to achieve highest impact in results
Ensuring full alignment between the marketing, sales, supply chain, and technical teams

- Ensure the implementation of the Communication Strategy in key markets, as well as manage the decentralized communication set-up
- Identify, coordinate, and execute activities with external agencies (Creative, Media, PR)
- Support Co-op Advertising with Importer in coordination with Area Sales Managers by coordinating the preparation of marketing plans
- Enforce awareness of Continental and extension of dealer network by coordinating and implementing shop design projects in key markets and major cities
- Developing standard Portfolio of advertising materials and verifying local production and distribution concepts
- Organize selection, adaptation, translation and distribution of relevant POS material
- Ensure proper usage of POS material, Shop Design, and Sell-Out campaigns at tire dealers (Dealer audits)
- Prepare and coordinate exhibitions, events, and sponsoring activities
- Prepare and manage the yearly Communications budget for the MENA region

Central Advanced Digitech is the leading provider of consumer electronics and home appliances in Sudan representing some of the leading brands such as LG Electronics, Tefal, Rowenta, Krups and Ocean.

www.ctcgroupltd.com

APRIL 2010 - December 2013
Title: Marketing Communications Manager

- Regularly met with other department managers in order to develop and manage direct advertising and promotional campaigns.
- Supervised the development of logos, illustrations, graphs, charts, POS displays, and other promotional artwork through effective working relationship with the advertising agency.
- Implemented the media plan and negotiated media buying rates with the aim of prime positioning, quality exposure, and cost effectiveness.
- Managed product launches, events, and promotions in conjunction with other divisions as required. Recommended opportunities for sponsorships and promotions to maximize and leverage on the publicity gained for Digitech and its brands.
- Acted as Digitech's representative in the negotiation with suppliers of marketing products and services.
- Managed the relationship with the advertising agency on a daily basis and ensured timely execution of the agreed schedule of activities.
- Created a tracking system to measure effectiveness of advertising campaign and prepared ROI reports.

SPRINT NEXTEL CORPORATION - RESTON, VIRGINIA USA
www.sprint.com
2007 - 2010
Title: Senior Marketing Associate

- Managed the development of Sprint's marketing programs related to the national retail channel.
- Responsible for assessment of existing and potential markets, development of marketing strategies, and definition of promotional activities.
- Involved in product pricing, product advertising/promotion, planning, developing, and directing the development of Sprint's market requirements for specific products.
- Participated in the development of functional strategy.
- Developed budgets, schedules for all projects.
- Maintained a status on all projects and shared with manager project progress, concerns about meeting deliverables, and client issues.
- Ensured all client materials met expectations, are on strategy, and are delivered on time.
- Monitored budgets and schedules.
- Managed communication between client and team.

SPRINT NEXTEL CORPORATION - RESTON, VIRGINIA USA
www.sprint.com
2004 - 2007
Title: Marketing Associate.

- Managed Schedules for implementation of marketing plans, communicated schedules to all relevant parties and ensured all dates were met.
- Worked with program managers to understand audience, market, and event.
- Administered list plans for all events, print and email promotions.
- Prepared list analysis, response analysis, and marketing activity reports.
- Analyzed and evaluated marketing results to ensure financial objectives were met.
- Coordinated and executed all advertising and direct marketing promotional activities including mail, email, web, telemarketing, and print.