Mohamed Emad, Digital Marketing Section Head

Mohamed Emad

Digital Marketing Section Head

RAYA CX

Location
Egypt - Cairo
Education
Bachelor's degree, Law
Experience
12 years, 2 Months

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Work Experience

Total years of experience :12 years, 2 Months

Digital Marketing Section Head at RAYA CX
  • Egypt - Cairo
  • My current job since September 2021
Digital Marketing Trainer at AUC - School of Continuing Education
  • Egypt - Cairo
  • My current job since April 2018

Delivering Digital Marketing Training at the School of continuing education, at both the Tahrir and EL Tagamo3.

Delivering SEO, Google Ads, Social Media Analytics, and strategy.

Digital Marketing Trainer at Arab Academy for Science, Technology & Maritime Transport
  • Egypt - Cairo
  • My current job since February 2019

Delivering digital Marketing diploma at the AAST including:
Digital Marketing Intro
SEO
Media buying
Content Marketing

Digital Marketing operations supervisor at Spade Consulting
  • Egypt - Cairo
  • January 2019 to April 2021

Managing Digital operations team, supervising on the day to day tasks managed by the team.
Including Media buying.

Doing planning and reporting and analysis.

Dealing with advertising networks, and programmatic Advertising and native advertising networks.

Responsible for internal training.

Social Media Trainer at Digital Marketing Arts
  • Egypt - Cairo
  • May 2017 to May 2020

Delivering Social Media Traning, introduction to each and every aspect of social media platforms.
Managing Social Communities on Facebook, Twitter and LinkedIn.
Also, delivering Social Media Ads training for Facebook, Instagram, Twitter, and LinkedIn.

Freelance Digital Marketing Trainer at CORE Management Consulting
  • Egypt - Cairo
  • June 2016 to June 2019

Delivering Digital Marketing Training Covering many aspects, Online Advertising " Facebook, Adwords, LinkedIn, Instagram " Mail-campaigns, Creating landing pages, Tracking, Optimization, Social Media, content creation, SEO, Digital Planning, Budgeting, Affiliate Marketing, Mobile Marketing and Re-targeting.
I am Google certified and Certified Digital Marketing Professional from SM-Study.

Head of Digital Data Analysis at ThePlanet
  • Egypt - Cairo
  • August 2018 to December 2018

Managing the data team, which is responsible for Media Planning, SEO optimization, Data analysis, Online Campaigns execution.

PPC advertising strategies at Jobzella
  • Egypt - Cairo
  • July 2017 to December 2018

Managing all online Advertising planning and executing, reporting and ROI reporting.

Digital Marketing Trainer at YAT Learning Centers
  • Egypt - Cairo
  • March 2017 to June 2018

Delivering Digital Marketing Training Covering many aspects, Online Advertising " Facebook, Adwords, LinkedIn, Instagram " Mail-campaigns, Creating landing pages, Tracking, Optimization, Social Media, content creation, SEO, Digital Planning, Budgeting, Affiliate Marketing, Mobile Marketing and Re-targeting.
I am google certified and Certified Digital Marketing Professional from SM-Study.

Digital Marketing Trainer at hpa | Highly Professional Advisors
  • Egypt - Cairo
  • February 2017 to November 2017

Delivering Digital Marketing Training Covering many aspects, Online Advertising " Facebook, Adwords, LinkedIn, Instagram " Mail-campaigns, Creating landing pages, Tracking, Optimisation, Social Media, content creation, SEO, Digital Planning, Budgeting, Affiliate Marketing, Mobile Marketing and Re-targeting.
I am Google certified and Certified Digital Marketing Professional from SM-Study.

Social Media Trainer at Digital Marketing Arts
  • Egypt - Cairo
  • May 2017 to September 2017

Delivering Social Media Traning, introduction to each and every aspect of social media platforms.
Managing Social Communities on Facebook, Twitter and linkedIn.
Also, delivering Social Media Ads training for Facebook, Instagram, Twitter and LinkedIn.

Digital Marketing Trainer at GIFTD (Global Integration)
  • Egypt - Cairo
  • April 2017 to May 2017

Delivering Digital Marketing Training Covering many aspects, Online Advertising " Facebook, Adwords, LinkedIn, Instagram " Mail-campaigns, Creating landing pages, Tracking, Optimization, Social Media, content creation, SEO, Digital Planning, Budgeting, Affiliate Marketing, Mobile Marketing and Re-targeting.
I am google certified and Certified Digital Marketing Professional from SM-Study.

Business and softskills Trainer at YAT Learning Centers
  • Egypt - Cairo
  • March 2017 to May 2017

Providing Soft Skills and Call Center Training and Business English Training.

Digital Marketing Supervisor at CORE Management Consulting
  • Egypt - Cairo
  • June 2016 to December 2016

Worked as Digital marketing supervisor, reporting to CEO, responsible for team of 3 members, responsible for more than 11 product, targeting Egypt, responsible for digital marketing strategy, planning and execution, been working on Facebook as the main channel, supervising on the editorial calendar, moderation, handling escalations if there is any..

Facebook Ads execution, online presence and online branding, generating leads, building the company website using CMS, website content, online payment, responsible also for communication with Facebook and private entities for partnership which helps our online branding.
Reporting, budget allocation, arranging, coordinating with different departments regarding products to come up with new offers.

Digital Marketing Supervisor at Vanilla Social media
  • Egypt - Cairo
  • June 2016 to December 2016

Worked as Digital marketing supervisor, reporting to CEO, responsible for a team of 4 members, responsible for preparing the plan and proposals for new customers, planning and execution, been working on Facebook as the main channel, supervising on the editorial calendar, moderation.
Facebook Ads execution, online presence and online branding, generating leads.

Digital Marketing Supervisor at Al Moasher for Programming and Information Dissemination
  • Egypt - Cairo
  • October 2015 to May 2016

Worked as a digital marketing supervisor, reporting to chairman, responsible for a team of 3 members, and responsible about 6 Projects, targeting Gulf area, Egypt and USA.
Responsible for content generating leads and suitable designs for ads and social media, building and maintaining projects the brand image, working on different channels:

-Twitter as a strong social media channel when targeting gulf area and as an Advertising platforms, creating Arabic ADS...

-Adwords, Creating ads on AdWords using search and display ads...

-Facebook and Instagram, as social media channels and Advertising platform, to target the Egyptian market and also American market beside twitter.

-LinkedIn, as a source of data using sales Navigator, and as an Advertising platform...

Tracking and creating reports, calculating ROI and leads quality, optimising website user experience, and optimising conversion rate.

Technical support at Sykes Enterprises, Inc.
  • Egypt - Cairo
  • July 2015 to October 2015

working as technical support for Sony Audio & video products, answering customers calls identifying customer's issues, guiding them throw troubleshooting steps and follow repair procedures when needed.

Technical Advisor at Vodafone UK
  • Egypt - Cairo
  • October 2013 to April 2014

Working as a technical support handling customers queries when it comes to the network or technical issues with their mobile phones, dongles, etc...
providing customer with 5 stars service with basic troubleshooting steps to resolve their queries.

Office Manager at For Humanity Foundation
  • Egypt - Cairo
  • July 2013 to October 2013

Working as an office manager at For Humanity foundation, which is an organisation working in the field of training and developing people abilities

Trainer at For Humanity Foundation
  • Egypt - Cairo
  • July 2013 to October 2013

Trainer, giving training in the field of customer service, how to create a professional CV and how to pass the interview.

Trainer at GOL
  • Egypt - Cairo
  • December 2012 to April 2013

part of the team who is responsible for delivering training at GOL.

Customer service agent at Vodafone Egypt
  • Egypt - Cairo
  • August 2011 to December 2011

(888) agent, answering costumer's inquiries, solving customer problems, handling costumers complaints, calling back costumers to assure that the problem already solved, and maintaining service quality.

Marketing Representative at Smart training center
  • Egypt - Cairo
  • January 2010 to December 2011

Responsible for marketing for the centre courses inside universities to achieve sales target and responsible for answering customers queries over the phone and contacting potential customers.

Education

Bachelor's degree, Law
  • at Cairo University
  • October 2013

Specialties & Skills

Online Advertising
Facebook
Google Adwords
Training
Digital Marketing
Online Advertising
Google AdWord
Training
Facebook Advertising
Google Analytics

Languages

English
Native Speaker
Arabic
Native Speaker

Memberships

Chartered institute of Marketing
  • Associate Chartered institute of Marketing
  • July 2017

Training and Certifications

AdWords Video Certification (Certificate)
Date Attended:
June 2017
Valid Until:
June 2018
SMstudy - Global Accreditation Body for Sales and Marketing Certifications (Certificate)
Date Attended:
October 2016

Hobbies

  • Voice Over