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Mohamed Farouk, Sales Director

Mohamed Farouk

Sales Director·Amwal for Electronics Payments

Egypt

Bachelor's degree, Accounting

Work experience

Total years of experience: 24 years, 9 months

Sales Director

April 2025 - Present

Amwal for Electronics Payments

6th of October, Egypt

April 2025 - Present

Lead a team of 230 professionals in sales, Backoffice, and
distribution.
• ▪ Contribute to team effort by accomplishing related results as needed.
• ▪ Develop Sales department strategy, operational plan, and annual budget.
• ▪ Provide strategic advice and report results and funding to the chairman
and board members.
• ▪ Keep all relevant stakeholders informed of developments in line with the
company's objectives.
• ▪ Manage resources, including attracting, hiring, and retaining personnel.
• ▪ Ensure employees move in the same strategic direction to achieve the
mission.
▪ Create and report on business plans, monitoring efficency and progress.

Company industry:
Banking

Sales Manager

April 2021 - March 2025

Cashcall

Cairo, Egypt

April 2021 - March 2025

▪Lead a team of 66 professionals in sales, Backoffice, and distribution.
▪Develop and apply the Cashcall strategy to establish a presence in Point of
Sales across Egypt, ensuring the achievement of sales plans.
▪Determine annual unit and gross-profit plans, establish sales objectives, and implement national sales programs Manage retailer acquisition and registration process, allocation, and
collection cycles.
▪Maintain sales volume, product mix, and selling price by staying informed
about market trends, economic indicators, and competitors.
▪Implement operational requirements, including scheduling, employee
management, and training.
Contribute to team effort by accomplishing related results as needed.
▪Develop Sales department strategy, operational plan, and annual budget.
▪Provide strategic advice and report results and funding to the chairman and
board members.
▪Keep all relevant stakeholders informed of developments in line with the
company's objectives.
▪Manage resources, including attracting, hiring, and retaining personnel.
▪Ensure employees move in the same strategic direction to achieve the mission.
▪Create and report on business plans, monitoring efficacy and progress.
▪Research and implement new initiatives to drive revenue and lower
operating costs while maintaining competitive, quality products and
excellent customer support.
▪Continuously monitor the annual budget, ensuring revenue/sales targets are
met.
▪Manage and report on the effective implementation of a marketing strategy to
maintain market relevance.
▪Manage key personnel, clients, and service providers.
▪Maintain the quality of products, services, customer support, and service
levels.
▪Promote staff wellness and implement policies in line with labor
legislation and health and safety guidelines.
▪Prepare annual reports and attend/present at board meetings.

Company industry:
Financial Services

Assistant Sales Manager–

September 2013 - March 2021

Fawry for Banking and Payment Technology

6th of October, Egypt

September 2013 - March 2021

▪Own and exceed annual sales targets within assigned territory and accounts.
▪Develop and execute strategic plan to achieve sales target and expand our
customer base.
▪Cultivate lasting relationships with customers to grow customer loyalty.
▪Partner with customers to understand their business needs and objectives.
▪Overseeing and managing a large team of Sales, typically spanning a wide
geographical area
▪Identifying valuable emerging markets.
▪Accurately forecasting future sales and forming sales plans to adapt to
constant shifts in the marketplace.
▪Implements sales programs by developing field sales action plans.
▪Maintains sales volume, product mix, and selling price by keeping
current with supply and demand, changing trends, economic indicators,
and competitors.
▪Manage retailer Acquisition and registration process, as well as allocation and
collection cycle.
▪Report selling prices change by monitoring costs, competition, and supply and
demand.
▪Completes sales operational requirements by scheduling and assigning
employees, following up on work results.
▪Maintains the sales team staff by recruiting, selecting, orienting, and training
employees.
▪Provide on-going coaching and support to all teams in the technology,
marketing, and Finance.
▪Develop and promote weekly, monthly, and quarterly sales objectives.

Company industry:
Financial Services

Financial Manager

September 2001 - August 2013

United Trading and Distribution Company

6th of October, Egypt

September 2001 - August 2013

▪Supervising the financial activities of the institution. Through the
perspective provided by the position, I work to be a strategic advisor to
the CEO and her peers from the senior staff group.
▪Managing the company's financial planning, reporting, budgets and financial
policies.
▪One of the people responsible for managing the company's financial
procedures. Tracking cash flow, financial planning, analyzing the company's
financial strengths and weaknesses, and proposing corrective actions.
▪ Analyze data and advise senior managers on ideas that increase
profitability. Take responsibility for the financial health of the organization.
Create financial reports, direct investment activities, and develop plans to
achieve their organization's long-term financial goals.

Company industry:
Other Healthcare Services

Education

Cairo University

January 2001

January 2001

Bachelor's degree, Accounting

Egypt

Skills

ACCOUNTING
Intermediate
ACCOUNTING
Intermediate
ACCOUNTING CYCLE
Intermediate
ACCOUNTING CYCLE
Intermediate
BOOKKEEPING
Intermediate
BOOKKEEPING
Intermediate
BUSINESS PLANNING
Intermediate
BUSINESS PLANNING
Intermediate
CERTIFIED FINANCIAL MANAGER
Intermediate
CERTIFIED FINANCIAL MANAGER
Intermediate
COMPENSATION MANAGEMENT
Intermediate
COMPENSATION MANAGEMENT
Intermediate
RETAIL SALES
Intermediate
RETAIL SALES
Intermediate
SALES
Intermediate
SALES
Intermediate
SALES MANAGEMENT
Intermediate
SALES MANAGEMENT
Intermediate
SALES STRATEGY
Intermediate
SALES STRATEGY
Intermediate

Languages

Arabic
Beginner
English
Beginner

Training and Certifications

Certifications
driving license.
Sales Skills, Negotiation Skills