Marketing Manager
Najdah app
مجموع سنوات الخبرة :6 years, 8 أشهر
Planning and building the Entire marketing Department with Core focuses:
Growth Strategy:
1 .Market Penetration: Increase the adoption rate of our cleaning service within existing markets.
Tactics: Optimize pricing strategy, increase promotional activities, and enhance product features to outmatch competitors.
2 .Market Development: Expand into new zones and cities
Tactics: Identify new geographic areas or demographics, tailor marketing messages to these new segments, and explore partnerships for market entry.
3 .Product Development: Innovate or improve products or services to meet unmet needs within both current and new markets .
Tactics: Invest in R&D, gather customer feedback for product improvement, and launch new products to fill gaps in the market.
4 .Diversification: planning the Introduction of new products and services.
Tactics: Research and develop new product lines, explore different industries or markets for expansion, and assess risk versus reward for diversification efforts .
5 .Customer Acquisition: Increase the customer base through targeted acquisition strategies.
Tactics: Leverage digital marketing, content marketing, SEO, and referral programs to attract new customers .
OKRs for Growth Strategy :
Objective 1: Increase Market Share by 7% in the Next Fiscal Year
KR1: Grow the customer base by 14% through digital marketing and SEO optimization.
KR2: Increase customer retention rate by 10% by improving product features and customer service .
KR3: Expand into 2 new geographic markets, achieving a market penetration of 5% in each .
Objective 2: Launch 1 New Products in the Next 12 Months
KR1: Complete market research and development phase for 1 new products within 6 months .
KR2: Achieve a product launch success rate of 80%, with success defined by meeting sales targets
KR3: Generate 10% of total revenue from new products within the first year of launch .
Objective 3: Improve Operational Efficiency by 20% to Support Growth
KR1: Implement new project management software to reduce project completion times by 15%.
KR2: Reduce production costs by 10% through optimized supply chain management .
KR3: Increase sales team productivity by 25% through training and new CRM tools .
Objective 4: Enhance Brand Awareness and Reputation in Key Markets
KR1: Increase brand mentions in key markets by 30% through PR and content marketing.
KR2: Improve net promoter score (NPS) by 20 points through enhanced customer experience and engagement .
KR3: Secure 3 strategic partnerships or sponsorships to increase brand visibility and credibility.
1. Manage Group Sales (Saudi Arabia - UAE- Egypt - Kuwait - Qatar).
2. Planning and Creating Digital Sales channel (Website) - Saudi arabia
3. Create Full Analysis of current company situation & Success factors.
4. Building website and planning UX Enhancement.
5. Planning Marketing & digital plan.
6. Planning creating content marketing strategy
7. Activating Digital Ads Cross Social media and Search
8. Generating sales from 0 to over 2, 000, 000 SAR Monthly in 4 months
1. Planning Growth OKR For 2020 Year
2. Build Strategy Grow rapidly, efficiently and effectively to hit 90m GMV
3. Have aquire 120K new customer orders by the end of Q3
4. Decrease cost of conversion and acquisition by 20%
5. Improve conversion from signup to first order by 20%
6. Calibrating with Product Team & Operation Team for Growth efficiency enhancement & optimization
7. Planning and activating Nana website Channel
8. Planning Growth for Traditional Trade vertical (Biqala) new revenue stream
9. Manage Specialty & Topup Vertical Revenue Stream
10. Over achieve monthly Target 6, 000, 000 SAR Monthly
1. Create Full Analysis of current situation ( campaign - traffic - competitors )
2. Planning and Building the Company Digital Footprint.
3. Create the Marketing & digital plan.
4. Increase Sales from 500k SAR May to 2 Million SAR by Oct 2019 over achieve Sales target by 1 million SAR.
5.Prepare business development needs (Technical ( web/app) - Marketing )
6. Planning the content calendar and supervise the Content creation.
7. Create Customer Journey mapping and targeting plan.
8. Planning and supervise the Paid Campaigns Cross digital touch points.
9. Full audit and review for JavaScript based site and planning SEO Revamp
10. Planning SEM - SMM Paid Campaigns - Get the most out of Ads budget.
11. Optimize web UX - UI to become better and increase conversion
business management