محمد مبروك

1-Providing Leadership and management to the business and fully responsible for the
day to day running of various departments. Focused on developing programmers
that deliver efficiencies and playing a leading role in the development and
implementation of Recipe Pharma product
2-Accomplishes marketing and sales human resource objectives by recruiting, selecting, orienting, training, assigning, scheduling, coaching, counseling, and disciplining employees; communicating job expectations; planning, monitoring, appraising, and reviewing job contributions; planning and reviewing compensation actions; enforcing policies and procedures.
3- Achieves marketing and sales operational objectives by contributing marketing and sales information and recommendations to strategic plans and reviews; preparing and completing action plans; implementing production, productivity, quality, and customer-service standards; resolving problems; completing audits; identifying trends; determining system improvements; implementing change.
4- Meets marketing and sales financial objectives by forecasting requirements; preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions.
Determines annual and gross-profit plans by forecasting and developing annual sales quotas for regions; projecting expected sales volume and profit for existing and new products; analyzing trends and results; establishing pricing strategies; recommending selling prices; monitoring costs, competition, supply, and demand.
Accomplishes marketing and sales objectives by planning, developing, implementing, and evaluating advertising, merchandising, and trade promotion programs; developing field sales action plans.
5-Identifies marketing opportunities by identifying consumer requirements; defining market, competitor's share, and competitor's strengths and weaknesses; forecasting projected business; establishing targeted market share.
6-Improves product marketability and profitability by researching, identifying, and capitalizing on market opportunities; improving product packaging; coordinating new product development
7- I have been working in the Regulatory Affairs field, dealing with different regulatory bodies to ensure launching of different Healthcare Products (Pharmaceutical Products, Food Supplements, and Cosmetics) into the Egyptian Market.
Plan, prepare and submit different submissions (new registration, renewals, and variations);
For registration pharmaceutical, cosmetics & Food supplement in \{M.O.H & food institute\} and follow up all registration process till obtaining final registration no.
Review regulatory authorities rulings, circulars and decrees to determine changes and probable effects on the company/products & keeping up-to-date with changes in regulatory legislation and guidelines;
Prepare and review different artworks and labeling of new and registered products and ensure its compliance with the MOH requirements;
Price calculation by market study to choose the best acceptable & profitable price for the company.
Follow up analysis of products in NODCAR.
Keeping an excellent relation with M.O.H staff.
Follow up production of our products with contracted manufacturing sites.
Responsible for all marketing advertising activities
Follow up all aspects (Formulation, analysis & bio equivalence) with research & development centers.

• In charge of setting sales strategies and action plans for a field force of around 21 colleagues.
• In charge of building key client relationships.
• Implement field force training and development to direct reporters (3 district managers) .
• Build high quality teams that make them very good candidates for front line managers and middle management.
• Setting target for my field force.
• Regular monthly meeting for review achievement, market share and competitors to catch all opportunities and face threats in the market
• Training my team in management skills and develop their capabilities to match market requirements.
• Recruit new candidates to fulfill vacancies.

• Company launch in the Egyptian market for the first time (Misr Pharma).
• Company products launches in the market in different therapeutic areas
• In charge of setting sales strategies and action plans for a field force of around 7 colleagues.
• In charge of building key client relationships.
• Implement field force training and development.
• Organize meetings and symposia.
• Enhanced my leadership qualities.
• The highest achiever 1st half 2009 .
• The highest achiever of 2008.
• Build high quality teams that make them very good candidates for front line managers.
• Setting target for my field force.
• Regular monthly meeting for review achievement, market share and competitors to catch all opportunities and face threats in the market
• Training my team in selling skills and develop their capabilities to match market requirements.
• Recruit new candidates to fulfill vacancies

• Company launch in the Egyptian market for the first time (Hexal Egypt ).
• Company products launches in the market in different therapeutic
areas such as NSAIDs like Diclac, Anti histaminic like lorano, Mucolytics like ACC, and genitourinary like Doxacor .
• In charge of building key client relationships.
• Implement field force training and development.
• Organize meetings and symposia.
• Enhanced my leadership qualities.
• 115 % achievement of my line 2007.
• Follow up tender businesses and participate in determining pricing strategy according to level of competition, for each market.

Best Achiever 2001 Anti-infective Line.
Best Achiever 2002 Cardiovascular Line.
Best Achiever 2004 Respiratory line.
Participate in Three Major lunches for International strategic products: Tavanic, Ketek and Telfast.
Responsible of Major area:Giza Zone
Maximize sales in all assigned areas and achieve monthly sales plan
Participate regularly in seminars, conferences
Capable of creating presentation for promoting new products.
Train newly hired medical rep.

Participate in fours product: Bacticlor, Norbactin, Rancef, and Histac.