head of marketing
LA3EB لاعب
مجموع سنوات الخبرة :9 years, 3 أشهر
- Analyzing market trends and preparing forecasts.
- Increasing brand awareness and market share.
- Coordinating marketing strategies with the sales, financial, public relations, and production departments.
- Developing and managing the marketing department's budget.
- Overseeing branding, advertising, and promotional campaigns.
- Managing the marketing department's staff.
- Preparing and presenting quarterly and annual reports to senior management.
- Promoting our brand at trade shows and major industry-related events.
- Keeping informed of marketing strategies and trends.
Managing all marketing functions
• Social media and influencers team.
• Content team.
• Activation and retention team.
• Growth marketing team.
• Branding team.
- Responsible for achieving company KPIs for users and required growth.
- Improving presence of the company online and brand value.
- Manage digital media campaigns on all platforms
(Facebook ads, Snapchat ads, Instagram ads, Twitter ads, Google ads and other media platforms)
- Planning for digital marketing strategy.
- Set up and manage tracking system which is connected to the online sales funnels and revenue model.
- Reporting system that applied for website and application.
- Search engine optimization plan (SEO).
- Enhancing branding awareness and recognition in the market,
- ASO updating each quarter.
- Working on analytics tools
(Facebook analytics, Google analytics, Google search console, Appsflyer and Firebase).
managing all digital marketing roles
building website
SEO
social media
AdWords campaign
email Marketing
digital marketing management
SEO
Social media
Paid Ads
Managing all marketing activities
Social media
SEO
performance marketing campaigns
CRM
Delivering
* Negotiation skills
- preparing pre-assessments.
- delivering materials and sessions interactions.
- preparing post-assessment.
- Prepare b2b sales plan for targetted industries.
- Making called calls to collect information and take suitable technical decisions.
- Follow up with clients and internal sales.
- Finalize the deal and the whole process.
Study: --------- bachelor of engineering from cairo university, may 2013
