Marketing Manager
CleoMedical
Total years of experience :20 years, 1 Months
• Effectively oversaw all promotions for both sites, including creative and offer selection.
• Supervised offer strategy for all consumer marketing initiatives involving third-party merchant offers.
• Delivered near-instant feedback on marketing initiatives in role as research panel administrator for the consumer marketing team.
• Increased \[CleoMedical\] affiliate revenue by 150% in two years. Consistently achieved revenue goal every year, bringing in more revenue than the rest of the department combined.
• Led the highest performing campaign in 2017 average of 50 in daily sales, effectively
• Drove engagement to affiliate offers by increasing email contact strategy, implementing a Flash Sale campaign monthly to close gap,
• Directed a project to overhaul search experience with third-party vendor
• Generated more promotions for daily unique visitors by instituting a Deal of the Day program
• Boosted conversion by 18% by developing new content strategy.
• Managed product regulations according to country electrical specifications
• Responsible for Relation with Discount websites to make new deals and negotiate percentage.
• Monitored and analyzed sales trends on new promotion launches
• Managed social media strategy across channels.
• Created content for CleoMedical pages based on qualitative and quantitative feedback.
• Oversaw media outreach for product launch campaigns -- placed in TechCrunch and Pando Daily.
• Created A/B testing campaigns. Analyzed data to improve messaging and increase user return rate.
• Assisted with sales presentations, writing proposals and contracts. Conducted seminars to local business leaders on the benefits of online and new media marketing and advertising.
• Worked closely with online development team to research and design new Website.
• Designed sales and marketing collateral, and user documentation for print and online sales teams.
• Managed email sends and newsletters increasing brand awareness and client email database.
Achievements:
• Led the in-house development of a user friendly company website (www.seifstores.com) to facilitate the company’s e-commerce transactions; built the entire website at total cost of LE 10, 000 as opposed to external quotation received for LE 180, 000
• Recruited & trained marketing team members, & developed them into high performers who consistently met assigned targets
• Delivered compelling marketing presentations before potential sponsors & acquired 10 sponsors for the company within a short duration
• Led the design & development of the new logo of the company & made it more attractive & compelling
Key Responsibilities:
• Formulated & implemented marketing strategies & annual plans to achieve business growth targets (in terms of market share), oversee daily marketing operations by directing a team of marketing executives
• Part of the senior team that takes & implements pricing strategy & pricing decisions, take into account all fixed & variable costs in delivering product to customer, & the desired profitability during pricing decisions
• Design & deploy BTL marketing campaigns (direct mailers, flyers), as well as sustained digital marketing campaigns to spread awareness of the company’s products & services, & influence buyer behaviour
• Manage relations with suppliers & vendors, ensure that goods are procured from them within time to meet the demand, & solve queries raised by suppliers
• Responsible for designing marketing collaterals that include catalogs, flyers, brochures, vouchers etc, ensure quality of printing of collaterals is excellent
• Devise & implement promotional campaigns targeted towards Sief Stores’ clients, & influence them to buy company products.
• Support the sales effort by acquiring new clients, participate in forecasts, set the sales strategy & ensure that objectives are met
• Impart training to the team after identifying skills gap, aid in their professional development, & empower them to take up new challenges
Key Project to Credit:
Project: Seif Stores Grand Opening Event
Project Brief: Conceptualized & executed the opening of Seif Stores in The District Mall with a budget of LE 20, 000, in April 2015. The activity was conducted for an entire day.
Key Features:
• This was a major event at the District Mall that garnered huge publicity; booked the entire space in the mall along with the parking & the theatre so that the event could be conducted on a huge scale.
• Negotiated a deal with the mall’s management that led to no charges being levied to the company for conducting the event (the mall benefitted as the event would generate a huge customer influx to the mall)
• Made efficient utilization of the available space by providing sections to the partners for free where they could set up their booths; thus increased business partners’ loyalty
• Chalked out & implemented a comprehensive promotion campaign to attract footfalls at the event; the campaign comprised magic show, characters like Spiderman, Frozen, animation band, a large bus with the Sief Stores logo displayed on it, light show, fireworks, funny photo shooting, Pickme photos, DJ light show etc
• To increase customer traffic, organized a best picture contest with the top prize being an iPhone, & advertised this contest on Facebook to ensure wide coverage. The company’s Faceook page garnered 5, 000 likes before & after the event
• Designed & displayed Google Ads to publicize the grand opening & also initiated an online newspaper campaign (Youm7, Elwattan) with a budget of LE 10, 000
• Created flyers & oversaw their mass distribution 2 weeks prior to the event to generate publicity & sent 50, 000 texts of the event through the PR department
• The successful publicity & organization of the event led to LE 20, 000 in sales on the first day itself that ensured complete recovery of the cost of organizing the event almost immediately
Achievements:
• Developed and executed a highly effective online and offline marketing campaign that helped the company capture a significant share within a year and developed a strong brand awareness.
• Played an essential role in the company being perceived amongst the best medical centres in the country.
Key Responsibilities:
• Spearheaded a 4 member marketing team to execute the marketing strategy of the company across the region and capture sizeable market share.
• Determined how the services of the clinic were perceived by users and recommended enhancement in services and development of new services aimed towards patient care.
• Designed and established effective pricing for all services provided, that proved to be a major differentiator from other medical services providers.
• Implemented various marketing initiatives (direct and indirect) designed to promote the clinic’s services, created marketing communication material.
• Assisted the top management in determining the company’s strengths as well as areas of improvement from a marketing point of view, and aided in strategic planning.
• Studied and analyzed competitors and their services, recommended and implemented counter-measures, and enhanced the brand image of the company.
• Collaborated with the executive management team of the company to devise comprehensive marketing plan, and revamped existing systems and procedures.
Achievements:
• Deployed effective marketing and sales strategies, achieved a two-fold increase in the sales revenue and accompanying increase in market share; was conferred with the ‘Most Creative Employee of the Year Award’ for this achievement.
• Interviewed by the CNBC TV for being a top achiever at CommeFx.
Key Responsibilities:
• Managed a team of 2 marketing professionals for executing the marketing initiatives of the organization in a targeted and systematic manner.
• Created compelling online marketing campaigns and leveraged social media effectively to enhance the brand image and increase brand equity.
• Designed and developed marketing collaterals as part of promotions; publicized the company’s services in online as well as print media.
• Developed media strategy and decided on an optimum media mix to ensure highly effective promotion of services.
• Responsible for search engine optimization and ensuring a high density of online traffic to the company’s website.
• Worked on improving the website consistently, making it more user friendly and easy to navigate, and upgraded content as needed.
Achievements:
• Deployed a very effective strategy to increase the number of retailers of the company (500+), managed their performance effectively to produce outstanding sales results and garnered a large market share.
Key Responsibilities:
• Deployed sales plans in the region assisted by a team of junior sales representatives, monitored market conditions and provided the senior management with reliable market feedback.
• Developed the sales channel by identifying reliable and financially sound retail partners, on-boarding them, providing training and evaluating their performance.
• Responsible for providing inputs during sales forecasts and development of sales budgets, and ensuing those objectives of the annual sales plan are met.
• Evaluated profit margin vis.-a-vis. cost of production, determined competitor prices and analyzed demand for company products in the market.
• Conducted training sessions for the junior sales staff, explained product features and enhanced their communication skills.
• Observed inventory levels at retail outlets across the region, ensured that adequate stock was available with retailers and fulfilled replenishment orders.
Key Responsibilities:
• Oversaw contract review and contract administration for various Orascom projects being executed at several locations, ensured all terms and conditions were met.
• Supervised and documented financial transactions ensuring standard accounting practices were followed, and updated accounting records in the company’s system.
• Prepared balance sheet (assets and liabilities), made capital account entries and assisted the finance manager in preparing periodic financial statements.
• Managed accounts receivable, verified invoices generated, maintained cash flow and ensured that customers adhered to the terms of the company’s credit policy.
Professional Development: • 2014: PMP Certificate, Campus Academy • 2014: Web Programming Diploma, Fusion Academy • 2014: Advertising Printing Diploma, Fusion academy • 2014: Film Making Diploma, Fusion Academy • 2013: Web Design Diploma, Fusion Academy • 2013: SEO Diploma, HeroTech Center
