Marketing Manager
Food Gate
Total years of experience :9 years, 0 Months
• Handle & conduct consumer research for the assigned brand.
• Monthly market research and present the report of the competitor’s update.
• Conduct category analysis & report it monthly
• Gather consumer insights through various formal and informal channels such as digital, market visits, events… etc.
• Develop yearly campaigns marketing calendar.
• Manage spending of campaigns within the budget.
• Work closely with Creative and Activation agencies to ensure a proper campaign launch.
• Liaise internally with several departments to ensure communication & campaigns are aligned.
• Prepare closing reports per campaign/project and present them internally.
• Periodic market visits to build more brand & shopper market understanding.
• Work closely with the digital marketing agency to ensure online communication goes in line with strategy & brand guidelines.
• Handling the social media calendar & content to make sure it follows the brand guidelines and plan.
• Prepare to launch a loyalty program application for mobile devices.
• Working to upgrade the brand website and include e-commerce.
• Handling marketing materials production, (POS, Activation stands, printing all posters and Menus)
• Managing all delivery apps to make sure all items and offers on the right track.
• Handling BTL communication over all channels.
• Leading Activation function by managing 3 activation & operation agencies.
• Plan Branded Activities and Events of all brands including costing, production, and execution.
• Generate brand activation opportunities and ideas synchronizing with the brands strategies.
• Analyze BTL activities impacts over all channels.
• Prepare closeout reports for all activation activities.
• Liaise with Regional managers to scout new local events and festival opportunities.
• Handling marketing materials production, (POS, activation stands production & printing).
• Inventory management (promotional items).
• Assist the activation team leader in day-to-day activities
• Keep stock check of inventory items, issuance, follow up
• Brief promoters and merchandisers
• Supervise activation events nationwide
• Consolidate results of promotion and circulate to stakeholders
• Manage school visits to BCR factory
- Team Support
- Handling Vendors accounts
- Marketing Activities
- Website Content
- Social Media Content
- POSM Materials
Merit in Higher National Diploma in computing.