Marketing Communications Director
Blue Sky Group
Total years of experience :17 years, 6 Months
• Building communications strategies for brand development and lead generation, setting both calendar and budget for them.
• Identifying marketing opportunities through market analysis & research, study current market conditions and competitor information in order to determine market requirements for existing and future products and tactics to attract residents
• Managing all digital marketing and social media platforms developing engaging and entertaining content.
Develop pricing strategies, balancing firm objectives and customer satisfaction.
• Liaising with sales team in order to launch aligned and consistent marketing campaigns.
• Developing business proposals for current & potential clients.
• Briefing our advertising agency on our requirements and closely work with them for best deliverables.
• Overseeing my team members in performing their given tasks and leads, review and enhance the quality of their work process.
• Developing and maintaining a strong client’s database.
• Develop &write contents that engage and entertain the target audience.
• Identifying KPI’s for each project and communications plan
• Developing and managing corporate communications and marketing plans that strategically enhance the business performance of more than 50 companies that comprise Al Jaber Group including Automotive, Aviation, FMCG, Hospitality, Energy, Industrial, Logistics, Real Estate and Trading companies.
• Laying out the marketing mix strategy of the new products, the segmentation, targeting and positioning strategy and test marketing & post launch reviewing.
• Briefing suppliers (Advertising, Content, Digital, Events, Media and PR agencies) on our marketing requirements and closely working with them to execute projects.
• Developing, writing, editing and proofreading the quarterly Al Jaber Group magazine.
• Writing and editing English and Arabic press releases and announcements for Al Jaber Group and distributing to a wide network of media.
• Developing and maintaining strong media relations with key sector influencers.
• Managing all Al Jaber Group events and exhibitions.
• Developing strong working partnerships with external stakeholders and engage them.
• Managing all CSR practices of the Group - reaching out to the public via PR and marketing to deliver the message of the company’s commitment to social responsibility.
• Managing and updating all Al Jaber Group intranet and internet websites, including all content (copy, design and images) on 10 websites.
• Media planning, monitoring and reporting.
• Liaising with all internal Group companies and units and attending to their marketing and communications needs.
• Reporting directly to the Corporate Communications Director and the CEO with scheduled weekly and monthly reports.
Clients:
• Talaat Moustafa Properties (Madinaty)
• Universal Group.
• Memaar Al Murshedy - Real Estate
• CIB Bank
• Vodafone (media side)
• Edita Food Industries
• 75357 Hospital
Job Description:
• Developing continuous advertising and marketing plans that achieve clients’ business strategies and plans.
• Customizing media plans on all mediums - TV, press, radio, outdoor, and digital.
• Pitching for new clients.
• Conducting marketing research, communications analysis, and media spending analysis for clients - specializing in real estate and telecommunication.
• Conducting monthly media review on Statex and X-Plan software for media spending and GRP in the telecommunication sector in Egypt and the Middle East.
• Analyzing and following up on the results of marketing campaigns and adjusting if needed.
Key Achievements:
• Production of more than 15 TV adverts.
• Achieved great results in the marketing launch campaign of the huge Egypt real estate project, Madinaty:
o Achieved six months target (1.4 Billion) in two weeks.
o Prices doubled since launch.
o Furthermore, TMG subsequently initiated an IPO which was 65 times oversubscribed breaking all IPO records in the Egyptian stock market.
• Managed a successful marketing alliance between Henkel Egypt and Universal Group.