Mohamed Kamal

▸ Spearheaded the development and execution of Better Basket Groups end-to
end foodservice channel strategy, identifying and penetrating high-value
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Monitored market intelligence, competitor activity, and emerging food trends to
proactively adapt the foodservice portfolio and pricing strategy in line with
market demands.

▸ Held full P&L responsibility for the company, overseeing sales, procurement,
supply chain, finance, and human resources to deliver consistent profitability
and sustainable business growth.
▸ Developed and executed a multi-year strategic business plan that diversified
the product portfolio into premium food categories, resulting in expanded
market share within the Qatari food trading sector.
▸ Negotiated high-value supplier contracts with international and regional food
manufacturers, optimising product margins, payment terms, and exclusivity
arrangements.
▸ Oversaw all import operations and regulatory compliance, ensuring full
adherence to Qatars Ministry of Public Health (MOPH) food safety standards
and customs clearance procedures.
▸ Built and led a cross-functional team of 15+ professionals, implementing
performance management systems, training programmes, and operational
SOPs to improve team efficiency and accountability.
▸ Established and deepened partnerships with key retail, foodservice, and
institutional clients, achieving consistent double-digit revenue growth and
improved market positioning.
▸ Implemented cost-control measures and operational efficiency initiatives that
reduced overheads and improved overall EBITDA by streamlining logistics and
distribution processes.

▸ Led all commercial and operational activities in Qatar, representing a leading
regional foodstuff distributor, and delivered significant market share growth
within two years of appointment.
▸ Built and maintained strategic partnerships with key foodservice accounts
including hotels (5-star), restaurant chains, hospital catering, and government
sector clients, contributing to a measurable increase in annual revenue.
▸ Managed, mentored, and evaluated a multi-disciplinary team of sales, logistics,
and customer service professionals, fostering a high-performance culture
aligned with company targets.
▸ Designed and executed localised go-to-market strategies, adapting regional
product portfolios to meet Qatari consumer preferences and foodservice
operator requirements.
▸ Successfully met and surpassed operational, commercial, and financial
objectives while maintaining strict compliance with Qatars food import and
safety regulations.
▸ Coordinated with regional headquarters on forecasting, product allocation, and
new product launches, ensuring Qatar operations were aligned with broader
corporate strategy.

▸ Founded and launched a food trading and distribution startup in Qatar from the
ground up, managing all business development, legal, operational, and financial
aspects of the company.
▸ Established an extensive supplier and client network across the HoReCa and
retail sectors in Qatar, securing exclusive distribution agreements for imported
food products.
▸ Developed and executed market entry strategies that enabled the company to
achieve revenue growth and brand recognition within a competitive food
trading landscape.
▸ Introduced innovative sales and pricing strategies to capture underserved
market segments, directly contributing to the companys sustained operational
growth over four years.
▸ Managed end-to-end supply chain operations including sourcing, importation,
warehousing, and last-mile delivery to foodservice and retail clients across
Doha.
▸ Ensured full regulatory compliance with Qatari trade and food safety laws,
establishing quality assurance processes from product intake through to client
delivery.

▸ Served as a senior commercial leader for Chef Middle East, a leading premium
food distribution company, managing public relations, credit operations, and
marketing functions across the Qatari market for over 12 years.
▸ Built and managed a high-value client portfolio spanning public and private
sector institutions, including government catering, luxury hospitality groups,
and upscale restaurant operators.
▸ Oversaw end-to-end account management, ensuring timely product supply,
consistent service quality, and proactive resolution of client concerns to maintain
long-term partnerships and repeat business.
▸ Developed and implemented targeted marketing campaigns, product launch
activations, and trade promotions that raised brand awareness and supported
new product penetration in the Qatar HoReCa market.
▸ Conducted market gap analysis and competitor benchmarking to identify new
business opportunities, leading new account acquisition drives that expanded
the companys active client base.
▸ Managed credit and payment operations for corporate clients, maintaining
healthy cash flow through effective credit control policies, structured payment
plans, and financial risk assessment.
▸ Collaborated with the supply chain and operations teams to monitor delivery
schedules, stock levels, and service KPIs, ensuring consistent customer
satisfaction and product availability.