Mohamed Kassab

• Managing a strategic portfolio of B2B key accounts, ensuring long-term partnership sustainability
and alignment with corporate goals.
• Supervise, mentor, and drive the performance of the team, ensuring they meet commercial targets,
maintain strong client relationships, and manage special projects.
• Develop and execute strategic account plans to achieve revenue and growth targets.
• Identifying opportunities for upselling and cross-selling.
• Act as the main point of contact for key national accounts, building long-lasting partnerships,
ensuring client satisfaction, and serving as a bridge between the client and the company.
• Achieve sales targets and Key Performance Indicators (KPIs) for the assigned accounts, forecast
sales trends, and manage the teams performance reports.
• Lead contract negotiations, including pricing agreements and service level commitments, while
ensuring profitability and compliance with company guidelines.
• Work with internal departments like marketing, supply chain, and customer success to align on
account strategies and ensure present delivery of services.
• Maintain an in-depth understanding of customer needs, market dynamics, and competitor
activities to develop competitive strategies.
• Follow up with the team on the visit plan, the collection plan, and review the customer statement.
• Spearhead the customer re-engagement initiative - Win Back Project
• Prepare a formal report on the findings and recommendations and submit to the customer and
Business
• Report on Losses & surpluses and make recommendations for compensation to the manager,
Asset Management MENA
• Ensuring all audits allocated are completed as per the deadlines
• Report on monthly KPIs

• Plan the activities, lead, motivate, and train subordinate staff, to influence and obtain a high level of
commitment from clients to operate the control system.
• Conducts and manages the team to ensure quality back-door visits and customer site visits.
• Client training in equipment control procedures is shared by team members.
• Customer equipment queries are resolved promptly.
• Continuous visits and calls on non-participating distributors and pallet recycler locations to recover
CHEP assets that have fallen out of the network are being made.
• Team builds relationships with the non-participating distributors and local pallet recyclers.
• Debtor management
• Manage the collection of pallets.
• Tracking and recovery of non-participating distributors transfers into the territory annually.
• Conducting Risk and Control Audits at customer sites, including reconciling and resolving
account queries
• Audits
• Assessing and monitoring customer sites for effective controls
• Offer solutions to problems identified with equipment losses and damage.
• Provide assistance and training in implementing recommended changes.
• Prepare a formal report on the findings and recommendations and submit to the customer
and Business
• Report on Losses & surpluses and make recommendations for compensation to the manager,
Asset Management MENA
• Ensuring all audits allocated are completed as per the deadlines
• Report on monthly KPIs

• Generate sales among client accounts.
• Prepare the visit plan, the collection plan, and review of customer statements.
• Operate as the point of contact for assigned customers.
• Develops and maintains long-term relationships with accounts.
• Make sure clients receive requested products and services promptly.
• Communicate clients needs and demands to update the CHEP system.
• Forecast and track client account metrics.
• Manage projects within client relationships, working to carry out client goals while meeting
company goals.
• Identifies opportunities to grow business with existing clients.
• Coordinate with staff members working on the same account to ensure consistent service.
• Collaborates with the manufacturing team to serve current customers and new customers.
• Negotiate contracts and close agreements to maximize profits.
• Clearly communicate the progress of monthly/quarterly initiatives to internal and external
stakeholders.
• Prepare reports on account status.
• Prepare presentations to promote new products and special deals.
• Assist with challenging client requests or issue escalations as needed.
• Follow up on CHEP team Sales force system updates customers data, new opportunities, and
contracts.

• Daily visit with customers to coordinate on customers requirements.
• Receive customers requests related to all departments (logistics, commercial, finance,
manufacturing).
• Ensure my CHEP system is up to date with customers data and actual on-ground
performance/results.
• Prepare monthly reports per customer and submit them to management.
• Monthly quarterly audit on customers.
• Deliver all invoices to customers and follow up to close them.

• Responsible for all key accounts, major chains (Panda-Bin Dawood- Danoub- Carrefour- Al Raya
Sarawat- Othaim)
• Coordinate daily with the merchandising team.
• Ensure on time in full for the daily schedule of deliveries.
• Responsible for listing new products in key accounts
• Making weekly and monthly reports to measure performance, identify gap points
• Follow up on collections