mohamed kelany, Creative Director

mohamed kelany

Creative Director

MK Artwork

Location
Türkiye
Education
Bachelor's degree, Graphic design
Experience
20 years, 1 Months

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Work Experience

Total years of experience :20 years, 1 Months

Creative Director at MK Artwork
  • Türkiye - Antalya
  • My current job since October 2015

I have been working remotely from Turkey with companies located in different countries UAE, Kuwait, KSA, India & UK.
MK Artwork is an Advertising/design company that offers effective branding and design solutions which are supported by
research, exploration and brainstorming to attain your branding goals. A brand that will help win new and existing clients, stay
ahead of the competition, make sure that your target audience know what you are, improve and maintain relationships and
planning an effective media exposure. The services include graphic designing, photography, videography, branding, and
advertising etc.

Advertising Manager at traffic media
  • United Arab Emirates - Dubai
  • April 2014 to September 2015

• Marketing communications strategy and tactics
• Business development which includes preparing proposals, meeting clients, presentations.
• Taking the creative brief from the client
• Creating, developed and implementing advertising campaigns
• Measuring advertising effectiveness and ROI and optimization.
• Managing creative and sales & marketing team.
• Client relation management
• Account management
• Monthly review and report

Marketing & Creative Director at MK Artwork
  • Egypt - Cairo
  • August 2007 to April 2014

• Formulating the advertising concepts, developing and implementing.
• Marketing and advertising projects creative direction, and management, working within budget and scheduling requirements.
• Managing creative, art, copy-writing, and production team to discuss client requirements and presentation concepts, and to coordinate creative activities.
• Interpreting the client’s vision into tangible and deliverable products by using my creativity.
• Client relation management
• Recruiting, training and managing the design staff.
• Supplier relation management, finding, negotiating and managing the printers.
• The branding and promoting strategy of the company to the target audience.
• Planning the strategic direction of the business.

Marketing & Art Director at channels group
  • Egypt - Cairo
  • February 2009 to September 2010

• Formulated basic layout design or presentation approach, and specify material details, such as style and size of type, photographs, graphics, animation, video and sound.
• Reviewed and approved proofs of printed copy and art and copy materials developed by staff members.
• Managed own accounts and projects, working within budget and scheduling requirements.
• Liaised with creative, art, copy-writing, or production department heads to discuss client requirements and presentation concepts, and to coordinate creative activities.
• Presented final layouts to clients for approval.
• Liaised with clients to determine objectives, budget, background information, and presentation approaches, styles, and techniques.
• Hired, trained and directed staff members who develop design concepts into art layouts or who prepare layouts for printing.
• Worked with the team to develop design solutions.
• Reviewed illustrative material to determine if it conforms to standards and specifications.
• Attended photo shoots and printing sessions to ensure that the products needed are obtained.
• Created custom illustrations or other graphic elements.
• Marked up, pasted, and completed layouts, and write typography instructions to prepare materials for typesetting or printing.
• Negotiated with printers and estimators to determine what services will be performed.

Art Director at Mediates Agency
  • Egypt - Cairo
  • March 2007 to February 2009

• Formulated basic layout design or presentation approach, and specify material details, such as style and size of type, photographs, graphics, animation, video and sound.
• Reviewed and approved proofs of printed copy and art and copy materials developed by staff members.
• Managed own accounts and projects, working within budget and scheduling requirements.
• Liaised with creative, art, copy-writing, or production department heads to discuss client requirements and presentation concepts, and to coordinate creative activities.
• Presented final layouts to clients for approval.
• Liaised with clients to determine objectives, budget, background information, and presentation approaches, styles, and techniques.
• Hired, trained and directed staff members who develop design concepts into art layouts or who prepare layouts for printing.
• Worked with the team to develop design solutions.
• Reviewed illustrative material to determine if it conforms to standards and specifications.
• Attended photo shoots and printing sessions to ensure that the products needed are obtained.
• Created custom illustrations or other graphic elements.
• Marked up, pasted, and completed layouts, and write typography instructions to prepare materials for typesetting or printing.
• Negotiated with printers and estimators to determine what services will be performed.

Graphic Designer till I became the head of the Art Department at Color Print
  • Egypt - Cairo
  • November 2002 to September 2005

1) Designs, illustrates and prepares advertising layouts, billboards, posters, exhibits, flyers, letterheads, logos, certificates, forms and other promotional materials.
2) Coordinates with clients requesting graphic design or layout work; develops ideas, suggests new or modifies existing ideas; demonstrates graphic techniques and advises other departmental personnel on techniques and methods to use.

Education

Bachelor's degree, Graphic design
  • at Fine Arts
  • September 2002

Specialties & Skills

Graphic Design
Advertising Sales
communication skills
Designing
creativity
Management
Photography
Drawing
Video & Photo editing
Internet
Time Management
Marketing research

Languages

English
Expert
Arabic
Expert
Turkish
Beginner

Training and Certifications

Marketing Diploma (Certificate)
Date Attended:
December 2007
Sales Training (Certificate)
Date Attended:
January 2007