Creative Director
All media
Total years of experience :13 years, 2 Months
Responsible for creating new concepts based on the client's brief. leading the content team for digital execution of the campaign concepts - checking the team efficiency & reporting to the top management & enhancing the creative team skills.
Modelling, developing and monitoring EGYPTAIR's Horus magazine implementation on different channels for revenue growth. Responsible for data analytics regarding EGYPTAIR's new destinations to track route development every quarter. Setting KPIs for tracking the campaign's ROI.
Handling the marketing message & preparation of the advertising campaigns with the external teams.
Setting communication strategy & briefing agencies with the communication objectives & the key message from the campaign. Managed more than 15 TVCs in EGYPT& aboard.
Support for the coordination of public relations and global media activities.
Support to coordinate critical enterprise communications to assure information is released on time to all stakeholders.
Write and edit materials for interacting with employees, media and varied key audiences pertinent to news and issues management.
Ensure to present required sustainability and corporate reputation. Support review and prepare media
CEO Support for Corporate Reputation Management and Crisis Communications Planning.
Manage, write, and edit all employee communications including newsletter articles, video scripts, news updates, company collateral materials, speeches as well as varied communications
Ensure to periodically measure the value of communication delivery methods to assure processes are effective as well as cost-efficient.
Oversee all communication associates.
Assisting with the design and development of a media relations strategy that promotes, protects and builds on the companys reputation and ensures alignment ith the company's strategies and priorities. Developing an internal communication plan to drive engagement, alignment and understanding of the company's strategy and priorities. Protecting the Company's brand.
Creating a positive media profile and positioning. Building strong working relationships with other internal teams and
individuals and providing communication consultancy advice to all directorates.
Ensuring efficient and effective use of communication channels, reviewing and updating them to meet audience requirements Embedding stakeholder relations and engagement into the
communication team's work.
Guiding the media professionals on Company's major events Manage Company's Advertising Campaign
Manage Media and Press interviews with Company's high Management
Monitoring the agency's performance regarding the development & implementation of the business plans & setting a specialized model for assuring a smooth workflow between teams. Also, following the business -development progress every quarter to assure the revenue growth as planned previously. integration with the strategy team for preparing a proper research methodology. and social media plan for clients & attending the brainstorming sessions for coming up with catch insights to achieve client's objectives and goals. Helping in creating applications and social media content to fulfil the strategic plans that have been held by the agency. Team up with the art directors to come up with the best executions and creative designs for each campaign.
Responsible for developing new concepts - Leading the brainstorming sessions to catch the suitable insight for the campaign - Checking deadlines with the account management team for aligning work & meeting the deadlines Creating full 360 campaigns for the clients from the creation to the execution phase.
Responsible for creating creative visuals & copy to help clients achieve their most ambitious marketing goals and strategic communications objectives. (PART TIME)