محمد خليل

Leading Modern Trade and General Trade sales across multiple channels, including Wholesale, Cash & Carry,
Discounters Channel and Key Accounts, to drive sustainable revenue growth.
Developing and executing strategic sales plans aligned with company objectives and market dynamics.
Managing pricing, profitability, and promotional strategies to maximize margins and market competitiveness.
Overseeing sales budgets, collections, and financial performance to ensure cost efficiency and target achievement.
Expanding sales channels by establishing new agreements with modern trade chains and general trade customers.
Driving market penetration through data-driven analysis of sales performance and consumer trends.
Leading and developing high-performing sales teams through clear KPIs, incentive schemes, coaching, and
performance reviews.
Collaborating with marketing, supply chain, and product teams to support product launches and improve availability.
Negotiating commercial contracts with key clients to secure long-term partnerships and business growth.
Achieving business growth by opening four new Modern Trade accounts, contributing to 10% growth in total annual
sales.

تطوير ومتابعه فريق المبيعات
تنفيذ خطه البيع والعمل عل تحقيق الاهداف
متابعه وتدقيق كشوف حساب العملاء
تصميم وتنفيذ حوافز وبرامج مع العملاء لتطوير البيع
تطوير قواعد بيانات العملاء
تنميه وتطوير صغار العملاء
تنفيذ برنامج متابعه اداره كبار العملاء
تطوير خطوط السير
وضع خطط استراتيجيه وتطبيق لزياده التوزيع والانتشار
تدريب الفريق لمهارات البيع
وضع وتطوير برامج حوافز الفريق
وضع برامج وحوافز وعقود العملاء

Managing general trade, wholesale, and cash & carry operations in the Jeddah & Makkah territories.
Opening new customer accounts to expand market coverage and drive revenue growth.
Increasing the number of active wholesale customers through targeted sales initiatives.
Implementing trade marketing and brand activation activities to enhance visibility.
Monitoring collections to ensure timely payments and financial discipline.
Coordinating sales teams to achieve regional KPIs and operational targets.

Supervising retail and wholesale dealer operations across Jeddah.
Managing wholesale and cash & carry sales activities to meet revenue targets.
Opening new customer accounts to expand market coverage and drive growth.
Increasing active wholesale customer numbers through targeted sales initiatives.
Implementing trade marketing and brand activation initiatives to strengthen market presence.
Monitoring collections to ensure timely payments and maintain financial discipline.

Managing wholesale accounts and ensuring target achievement across assigned territories.
Building strong relationships with major customers to enhance loyalty and repeat business.
Executing sales strategies and promotions to increase revenue.

Managing mini-market accounts and ensuring product availability.
Increasing sales through direct customer engagement and promotions.
Monitoring stock levels and implementing merchandising strategies.

Managing office operations and administrative processes for smooth workflow.
Supervising staff and coordinating departmental activities to ensure efficiency.
Implementing policies and procedures to maintain operational standards.

Increasing active wholesale customers from 50 to 220 within one year, expanding market coverage.
Doubling discount shop sales by introducing new products aligned with optimal price points.
Enhancing team performance by setting clear objectives and implementing effective follow-up procedures.
Applying inventory standards and trade deal offers to maintain stock levels and achieve sales goals.
Developing policies, procedures, and operational frameworks to improve efficiency and compliance.
Controlling budgets and monitoring collections to support financial targets.
Supervising staff training programs with focus on skill development and team productivity.
Conducting strategic planning sessions to align departmental goals with corporate objectives.

Developing route-to-market strategies and mapping to maximize coverage and distribution efficiency.
Increasing customer coverage from 7, 000 to 18, 500 across multiple regions.
Classifying customers to optimize targeting, sales prioritization, and resource allocation.
Redesigning van trucks from single-section to six multi-section configurations to improve operational efficiency and
product availability.
Enhancing KPIs and incentive schemes to drive sales team performance.
Expanding van sales team from 50 to 130 representatives to meet growing market demand.
Coordinating resource allocation across multiple projects to maximize utilization and results.
Fostering a collaborative team environment to improve productivity and achieve sales objectives.

Managing North regional sales operations across modern trade, general trade, wholesale, and cash & carry channels.
Handling key wholesale and cash & carry accounts to strengthen client relationships and maximize revenue.
Opening new customer accounts across all channels to expand market coverage.
Controlling collections and managing budgets to ensure financial targets are met.
Leading van sales teams in the region to achieve sales KPIs and performance objectives.

Managing regional sales operations across general trade, wholesale, cash & carry, and van sales channels.
Handling key wholesale and cash & carry accounts to strengthen relationships and drive revenue growth.
Opening new customer accounts across all channels to expand market coverage.
Controlling collections and managing budgets to ensure financial discipline and achieve targets.
Coordinating sales activities and supporting teams to meet KPIs and performance objectives.

Managing general trade, wholesale, and cash & carry operations across the West region.
Opening new customer accounts to expand market coverage and increase revenue.
Increasing the number of active wholesale customers, driving sales growth.
Implementing trade marketing and brand activation initiatives to strengthen market presence.
Controlling budgets to ensure cost efficiency and profitability.
Monitoring collections to maintain healthy cash flow and financial discipline.

Managing key wholesale accounts in Jeddah to drive revenue and maintain strong client relationships.
Executing sales plans and daily routes to achieve volume targets.
Expanding market coverage by opening new wholesale accounts.
Implementing trade promotions and brand initiatives to support product visibility.

Operating van sales routes to serve assigned accounts effectively.
Increasing customer base through new account acquisition.
Implementing sales promotions and trade deals to maximize revenue.

Conducting marketing research and analysis to identify market opportunities.
Implementing marketing and promotional projects for clients to boost brand visibility.
Coordinating with company teams to execute advertising initiatives successfully.