Director of Sales and Operations
Gulf Steel Strands FZE- Dubai
Total years of experience :22 years, 4 Months
Leading the company’s sales department/activities and responsible for its day-to-day efficient running. Also focused on achieving set sales targets and winning major new business. In 2018, I was re-located to London to manage UK & European market closely and establish company’s warehouses in Felixstowe and Liverpool.
Key Achievements:
• Achieved net sales of £ 30.8 Million in 2016 & reached £ 36.9 Million/year an average between 2017 & 2021.
• Increased UK market share from 12% to 25% and achieved total sales of £13.5 Million/year.
• Established and managed relationships with EPC firms, M&E contractors/consultants, Post-tensioning and Pre-casts contractors, Road & Infra-structure contractors/consultants.
• Developed the steel business Locally in UK, and managed export markets in USA, Europe, Turkey, and Middle East countries.
• Designed and implemented sales plans, identified sale possibilities, and consistently met the sales goals as planned.
Key Responsibilities:
• Responsible for all Technical, Sales & business development activities in UK and export markets in USA, Europe, and the Middle East
• Setting sales objectives and targets across the company Key responsibilities
• Monitoring and managing the performance of the sales departments and their area sales managers.
• Constantly looking out for new sales and business opportunities in targeted markets
• Ensuring that all costs are within budget.
• Improved sales policies and practices. Defined the sales cycle, created accurate job descriptions, and developed standards for customer relationship management.
• Hired, trained, motivated & managed team of 3 area sales managers and 9 sales team and joined business meetings with them.
• Prepared market SWOT, KPI & YTD reports regularly to the board
• Managed products certifications (UK Cares, UCL, TUM & Exova) & steel raw materials sourcing.
• Developed and maintained a reliable stockiest / Distributor network within their region
Responsible for managing the sales process from initial opportunity through to the securing client purchase orders and working with operations and supply chain to achieve successful delivery of key projects.
Key Achievements & Responsibilities:
• Maximized market potential and developed an expanding client base in line with the company’s strategy, resulted in profitable sales of the company’s products and services within the territory
• Tripled annual sales volume within four years, growing sales from £12 million in 2009 to $36 million in 2012.
• Developed commercial relationships with key customers and partners and prepared proposals and specifications, with clients, specifiers, and Main Contractors, as required to meet the client’s requirements and set up the sale.
• Visited prospective clients in order to provide advice with solutions to customer’s requirements, which correspond to our company’s offers.
• Implemented cost reduction and efficiency improvement projects.
• Responsible for the overall direction, coordination, implementation, related to Sales, Marketing, Operations and Engineering, and ensuring consistency with company strategy, commitments, and goals.
• Ensured a highly motivated Engineering team that successfully achieved their operational objectives on budget and schedule.
• Prepared/Reviewed project contracts/proposals, project status reports, ROIs, budgets, test reports & technical justification reports.
• Profit and Loss accountability and Monitor market activity, prices, and market share, identify trends and opportunities, and communicate same to line Manager along with personal ideas and recommendations
• Developed and maintained profiles on competitors and their activities.
Logstor is world’s largest manufacturer of pre-insulated pipe, flexible pipe, unique joints and fittings. Also, it is the first company to introduce environmentally friendly products to manufacture the best insulation material.
Key Achievements & Responsibilities:
• Doubled annual sales volume within four years, growing sales from £11 million in 2004 to £22 million in 2008.
• Represented Logstor at trade shows, professional events & industry forums, as requested by management.
• Developed and revived existing and previously lost customers and obtained new customers.
• Listed the company products with major Consultants, Developers & Contractors in EMEA Region
• Developed comprehensive functional procedures for the sales department these made a major development in their performance.
• Managed & Supervised team of four technical sales engineers that successfully achieved their operational objectives.
• Responsible for pre-insulated pipes & leak detection system design for projects
• Provided engineering thermodynamic calculations reports, stress analysis, 3-D simulation modeling.
• Managed high-profile corporate accounts and negotiated contracts to achieve highest margin.