Marketing - GCC
Malaysian Tourism Promotional Board
Total years of experience :19 years, 4 Months
As a marketing expertise, I fulfill wide range of tasks, which include advertisement planning, public relations, event organization, product development, collateral distributions, sponsorship opportunities, as well as budgeting and research. I am also in charge of managing above the line/below the line (ATL/BTL) and business-to-business-/business-to-consumer (B2B & B2C) digital marketing and social media events for industry partners, such as states tourism boards, airlines, top travel agents, resorts and theme parks. As a liaison between media journalists and television tourism shows, I provide stories with new experiences on the destination; as well as create familiarization trips’ itineraries and guide media/trade partners to the USPs of destination. During my tenure, I play an integral role as the main coordinator and emcee for minister of tourism’s press conference, while handling public relations and communications activities during the Arabian Travel Market (ATM) events. Some of the greatest accomplishment I have in this company is the completion of market research and development of marketing plans by overseeing the production of marketing materials and writing or proofreading as well as the seamless identification of new industry development channels and Communication of product updates.
(temporary / Project basis)
As a marketing and development manager, I led efforts in developing an effective marketing plan for the entire UAE market to fulfill business needs, while conducting extensive market research to evaluate market position and create detailed reports. In addition to that, I handled brand management, along with the creation of new tourism packages and products in strict compliance with market requirements and company policies. Through my exceptional interpersonal skills, I succeeded in establishing productive working relationships with partners and suppliers. During that time, I assumed the role of company representative in charge of participating in multiple events to generate business channels with supplier and partners, as well as to explore sponsorship opportunities. I was able to maintain optimal results, boost services, and increase customer satisfaction by working closely with internal departments.
My skills in management paved way for the successful execution of marketing programmes and strategies across Middle East and African regions. In addition to that, I implemented PR plan on the press releases while overseeing proper execution in collaboration with the PR agency. I accomplished successful projects and initiatives, some of it included the optimization of business channels between market partners and equivalent parties in Singapore while coordinating with partners in the region to enhance their communications with stakeholders; seamless deployment of various advertising campaigns, including radio, newspapers and sponsorship opportunities; and administration of experiential learning programmes (ELPs) industry channel which drove the participation of universities in the region in obtaining industry experience.
As a marketing manager, I worked closely with professionals of all levels which include graphic designers, post-production houses and creative directors in formulating branding and rebranding concepts based on client specifications. Moreover, I also facilitated training sessions for the Marketing and Sales Team while completing marketing research and survey for new projects. Through my unsurpassed efforts, I established a new marketing and advertising channel in the market, including earning clients trust and satisfaction as well as developed company profile outlining the strength of the company’s main activities. Another thing I achieved while working in this company is the acquisition of business opportunities within special targeted projects through the implementation of marketing and sales plans for Dubai and Abu Dhabi markets.
Throughout my tenure in Al-Diwan United Company, I promoted various company products as well as media and advertising with electro luminescent technology. Apart from that, I also participated in international trade shows to create promotional materials. I honed my leaderships skills by overseeing marketing campaigns and arrangement of principal meetings with consultant offices to conceive ideas for product and service deployment. Moreover, I cultivated effective business relations with manufacturers, principals, agents, distributors and suppliers while conducting business-to-business transactions with several international companies and leading marketing campaigns.
Supervising sales team for the computer hardware.
Responsible for internet cafe partition.
Organize computer training courses.
Promote Shape CD in Alexandria.
Bachelor Of Business Administration Degree In “Marketing / V.G ” - ARAB ACADEMY FOR SCIENCE AND TECHNOLOGY AND MARITIME TRANSPORT - English department - February 2004- Alexandria - Egypt .
