Mohamed Luswe

• In partnership with stakeholders, develop the road-map for the evolution of the positioning platform and the key strategic elements for consideration
• Liaise with the analytics team to develop standardized metrics reporting and scorecards for all digital marketing initiatives
• Research and identify market trends, on-line consumer behavior, and develop on-line promotional opportunities
• Analyze customer experience and discovery process to define and maximize media channels for advertising campaigns
• Coordinate the development of online promotion, including overseeing the creative concept & content development, that meet the marketing/business objectives, furthering brand strategy, and promoting successful campaigns
• Work with stakeholders to set appropriate sales/marketing targets by geography for new business development

• Explained business performance through connecting the dots from different sources and depicting how we are performing against key strategic priorities
• Contributed to the development and implementation of strategic digital media campaigns
• Conducted research on the social media user behaviors of the target audience
• Worked in close collaboration with the digital media team to develop, monitor and update digital dashboards while watching for trends and reporting
• Designed creative briefs and decks to help creative and design teams during ideation sessions
• Contributed to the total effectiveness of the department, communicating openly, solving problems proactively, offering creative ideas and working as a positive, engaged team member

• Developed and managed digital advertising programs using Google Adwords, Facebook, and third party content distribution networks
• Performed monthly adjustments on client accounts/campaigns in Google AdWords and social media channels in order to maximize performance within current budget
• Produced monthly performance reports for clients for SEM programs utilizing reporting tools such as Google Analytics; determined key metrics that were of primary importance to clients
• Supported business development through the development of comprehensive multi-channel digital advertising programs, written proposals and client presentations
• Implemented SEO strategies for client websites including layout, content optimization, keyword structuring, etc
• Assisted in providing ROI analysis of clients digital marketing campaigns

• Supervised and managed all phases of projects in an effective manner, from conceptualization to completion
• Cultivated key relationships with stakeholders and clients to ensure loyalty and drive business opportunities
• Crafted intriguing entertaining content, informative video and animation content for the company website
• Conducted ongoing research and analysis of trends in online marketing social media; shared research to inform strategic product and marketing decisions
• Provided campaign performance reporting and analysis to senior managers and clients
• Utilized experience in a wide range of digital marketing disciplines, including marketing automation, SEO/SEM, web development, content, digital/performance advertising, mobile and social media