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mohamed mabrouk, General  Manager & Regulatory Affairs Manager

mohamed mabrouk

General Manager & Regulatory Affairs Manager·Recipe Pharma

Egypt

Master's degree, Marketing

Work experience

Total years of experience: 27 years, 0 months

General Manager & Regulatory Affairs Manager

June 2011 - Present

Recipe Pharma

Cairo, Egypt

June 2011 - Present

1-Providing Leadership and management to the business and fully responsible for the
day to day running of various departments. Focused on developing programmers
that deliver efficiencies and playing a leading role in the development and
implementation of Recipe Pharma product
2-Accomplishes marketing and sales human resource objectives by recruiting, selecting, orienting, training, assigning, scheduling, coaching, counseling, and disciplining employees; communicating job expectations; planning, monitoring, appraising, and reviewing job contributions; planning and reviewing compensation actions; enforcing policies and procedures.
3- Achieves marketing and sales operational objectives by contributing marketing and sales information and recommendations to strategic plans and reviews; preparing and completing action plans; implementing production, productivity, quality, and customer-service standards; resolving problems; completing audits; identifying trends; determining system improvements; implementing change.
4- Meets marketing and sales financial objectives by forecasting requirements; preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions.
Determines annual and gross-profit plans by forecasting and developing annual sales quotas for regions; projecting expected sales volume and profit for existing and new products; analyzing trends and results; establishing pricing strategies; recommending selling prices; monitoring costs, competition, supply, and demand.
Accomplishes marketing and sales objectives by planning, developing, implementing, and evaluating advertising, merchandising, and trade promotion programs; developing field sales action plans.
5-Identifies marketing opportunities by identifying consumer requirements; defining market, competitor's share, and competitor's strengths and weaknesses; forecasting projected business; establishing targeted market share.
6-Improves product marketability and profitability by researching, identifying, and capitalizing on market opportunities; improving product packaging; coordinating new product development
7- I have been working in the Regulatory Affairs field, dealing with different regulatory bodies to ensure launching of different Healthcare Products (Pharmaceutical Products, Food Supplements, and Cosmetics) into the Egyptian Market.
Plan, prepare and submit different submissions (new registration, renewals, and variations);
For registration pharmaceutical, cosmetics & Food supplement in \{M.O.H & food institute\} and follow up all registration process till obtaining final registration no.
Review regulatory authorities rulings, circulars and decrees to determine changes and probable effects on the company/products & keeping up-to-date with changes in regulatory legislation and guidelines;
Prepare and review different artworks and labeling of new and registered products and ensure its compliance with the MOH requirements;
Price calculation by market study to choose the best acceptable & profitable price for the company.
Follow up analysis of products in NODCAR.
Keeping an excellent relation with M.O.H staff.
Follow up production of our products with contracted manufacturing sites.
Responsible for all marketing advertising activities
Follow up all aspects (Formulation, analysis & bio equivalence) with research & development centers.

Company industry:
Pharmaceutical Manufacturing
Job role:
Management

area sales Manager

October 2010 - June 2011

Misr Pharma

Cairo, Egypt

October 2010 - June 2011

• In charge of setting sales strategies and action plans for a field force of around 21 colleagues.
• In charge of building key client relationships.
• Implement field force training and development to direct reporters (3 district managers) .
• Build high quality teams that make them very good candidates for front line managers and middle management.
• Setting target for my field force.
• Regular monthly meeting for review achievement, market share and competitors to catch all opportunities and face threats in the market
• Training my team in management skills and develop their capabilities to match market requirements.
• Recruit new candidates to fulfill vacancies.

Company industry:
Pharmaceutical Manufacturing
Job role:
Management

District Manager

November 2007 - October 2010

Misr Pharma

Cairo, Egypt

November 2007 - October 2010

• Company launch in the Egyptian market for the first time (Misr Pharma).
• Company products launches in the market in different therapeutic areas
• In charge of setting sales strategies and action plans for a field force of around 7 colleagues.
• In charge of building key client relationships.
• Implement field force training and development.
• Organize meetings and symposia.
• Enhanced my leadership qualities.
• The highest achiever 1st half 2009 .
• The highest achiever of 2008.
• Build high quality teams that make them very good candidates for front line managers.
• Setting target for my field force.
• Regular monthly meeting for review achievement, market share and competitors to catch all opportunities and face threats in the market
• Training my team in selling skills and develop their capabilities to match market requirements.
• Recruit new candidates to fulfill vacancies

Company industry:
Pharmaceutical Manufacturing
Job role:
Sales

Senior Medical Rep.

February 2005 - November 2007

Hexal Egypt

Cairo, Egypt

February 2005 - November 2007

• Company launch in the Egyptian market for the first time (Hexal Egypt ).
• Company products launches in the market in different therapeutic
areas such as NSAIDs like Diclac, Anti histaminic like lorano, Mucolytics like ACC, and genitourinary like Doxacor .
• In charge of building key client relationships.
• Implement field force training and development.
• Organize meetings and symposia.
• Enhanced my leadership qualities.
• 115 % achievement of my line 2007.
• Follow up tender businesses and participate in determining pricing strategy according to level of competition, for each market.

Company industry:
Pharmaceutical Manufacturing
Job role:
Sales

Medical Rep.

April 2000 - February 2005

Aventis

Cairo, Egypt

April 2000 - February 2005

Best Achiever 2001 Anti-infective Line.
Best Achiever 2002 Cardiovascular Line.
Best Achiever 2004 Respiratory line.
Participate in Three Major lunches for International strategic products: Tavanic, Ketek and Telfast.
Responsible of Major area:Giza Zone
Maximize sales in all assigned areas and achieve monthly sales plan
Participate regularly in seminars, conferences
Capable of creating presentation for promoting new products.
Train newly hired medical rep.

Company industry:
Pharmaceutical Manufacturing
Job role:
Sales

Medical Rep.

June 1999 - April 2000

Ranbaxy Egypt

Cairo, Egypt

June 1999 - April 2000

Participate in fours product: Bacticlor, Norbactin, Rancef, and Histac.

Company industry:
Pharmaceutical Manufacturing
Job role:
Sales

Education

Cairo University

July 2010

July 2010

Master's degree, Marketing

Egypt

Good

Alazhar university

August 1998

August 1998

Bachelor's degree, Microbiology

Egypt

Good

Skills

General Management
Expert
General Management
Expert
Management
Expert
Management
Expert
Pharmaceuticals
Expert
Pharmaceuticals
Expert
Project Management
Expert
Project Management
Expert
Sales
Expert
Sales
Expert
• Internet [E-mail,Outlook&Search]
Expert
• Internet [E-mail,Outlook&Search]
Expert
• Relationship Skills
Expert
• Relationship Skills
Expert
• Computer Maintenance ( Photoshop Course &Corel Draw)
Expert
• Computer Maintenance ( Photoshop Course &Corel Draw)
Expert
• Microsoft Windows 2000, XP, Vista ,7,8&10
Expert
• Microsoft Windows 2000, XP, Vista ,7,8&10
Expert
• Microsoft Office
Expert
• Microsoft Office
Expert
General Management
Expert
General Management
Expert
Management
Expert
Management
Expert
Pharmaceuticals
Expert
Pharmaceuticals
Expert
Project Management
Expert
Project Management
Expert
Sales
Expert
Sales
Expert

Languages

Arabic

Expert

English

Intermediate

Training and Certifications

Certifications
• SME Course(Microsoft Egypt & Integrated Care Society )
• ICDL (International Computer Driving Licence)

Training
• CTD ,Nees and ECTD Manager course(Electronic common technical Documents)
Extedo Egypt
• Time and Territory management
Aventis
• Group Communication Workshop
Aventis Pharma
• International Training Program [Physician partnership program]
[Innovara ,inc]
• (GS1 Standards in Healthcare - Anti-Counterfeit Solution)
GS1 Training
• Fundamentals of Management and Coaching
aventis

Hobbies and interests

Reading