Market & Consumer insights Manager
Transsion Holding
Total des années d'expérience :13 years, 0 Mois
Responsible for all Qualitative, Quantitative researches in Egypt, to cover, understand the Egyptian Mobiles market, Consumer behavior & create for Egyptian consumer portfolio, including needs, pain points, Satisfaction points, purchasing process, most effective way in next mobile purchase decision .
Improve company knowledge, understanding and needs for smartphone users by :
a. Qualitative & quantitative research, increase company Knowledge with 60%
b. Develop, train and manage Satisfaction survey teams. increase company Knowledge with 20% Measure by adding up functionalities and features to meet consumer need, consumer loyalty with 40% Measure by check on Re buying same brand mobile
c. Monitoring work progress by laying out effective daily targets in accordance to work load and timelines . increase work efficiency with 60%
d. Prepare budgets for projects assigned by the HQ
e. Combine all consumer recommendations and suggestions Quarterly to follow consumers trends and behaviors, by analysis there needs, pain point, recommendations and suggestions,
f. Markets visit, 2 times per month, to follow up all market updates, like M.Share, Competitors activity Consumer feedback, insights & new trends
Notable Accomplishments in 2018 :
1- I was able to add new 5 functions in our mobile phones
2- 500+ qualitative research, coverd there needs, pain point, recommendations and suggestions
3- 2000+ quantitative satisfaction survey research,
Know the competitive position of the company from the market reality through market research and determine the competitiveness of the company& share and analyze the sales, prices, purchasing data, SWOT, Product analysis .
Notable Accomplishments :
1- advice on pricing strategy, product choice & marketing strategy.
2- product analysis for slow sales products, by know the reasons, analysis sales life cycle and give advice, plan & strategy to sell it .
• Market research :
Analyze, interpret, and synthesize leanings from research sources, and draw actionable and executable conclusions for stakeholders; provide recommendations on how to maximize opportunities and investments for company based on research findings.
- Know the competitive position of the company from the market reality through market research and determine the competitiveness of the company's share and analyze the shopping data collected in Egypt.
- Study new Market position, SWOT, trends, consumer behavior & needs, & give advice, recommendation on marketing & sales strategy, priceing, gaps needs to cover, consumer needs in markets (Jordan - Algeria - Yemen )
-Retail Audit & Census, with GFk agency
• Trade Marketing :
- Commercial Marketing Programs and Loyalty
- Signage for 150 retail shop
Notable Accomplishments :
In market research
-Effective strategies and recommendations to increase Egypt Market share to be 55% instead of 30%, recommendations on development 10 products .
- Effective strategies and recommendations to enter 3 new markets (Jordan - Algeria - Yemen )
- 4 full Retail Audit
- 1 Census for all Egyptian market
In trade Marketing
- Commercial Marketing Programs and Loyalty for 250 retail shop
- Signage for 150 retail shop
It’s an international company worked in cosmetics & Health care products located in China, I am worked in Egypt branch, I was Responsible for Distribution our products in West Cairo
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