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Mohamed Haridy, Business Intelligence Analyst

Mohamed Haridy

Business Intelligence Analyst·Damac Properties

United Arab Emirates

Master's degree, Mining And Petroleum Engineering

Work experience

Total years of experience: 8 years, 4 months

Business Intelligence Analyst

April 2024 - Present

Damac Properties

Dubai, United Arab Emirates

April 2024 - Present

• Working with a team of 10 analysts to define, design, and automate KPI monitoring and analysis through Power BI dashboards, ensuring comprehensive and accurate data representation.
• Regularly engage with stakeholders to review their performance against set goals, evaluate their KPI profiles, and provide actionable insights for continuous improvement. Supported in improving Business Excellence teams KPIs by 15%, on average, resulting in improved CX.
• Create compelling and interactive Power BI dashboards, providing stakeholders with real-time access to performance status, insights on gaps, and recommendations for improvement. Developed 10 dashboards that cover the domains of digital transformation, HR, IT, and Marketing.
• Designed and automated 40+ KPIs that cover end-to-end business processes.
• Developed 5+ data pipeline, using Microsoft Fabric suit, that scrape data from company’s websites to enrich performance management dashboards.
• Develop robust models to track performance over time, accounting for changes in staff, KPIs, and targets to ensure continuity and accuracy in performance evaluation.

Company industry:
Real Estate

Lead Business Intelligence Analyst

January 2022 - March 2024

Kuwaiti Sudanese Holding Company

Khartoum, Sudan

January 2022 - March 2024

• Leading a team of 5 analysts to build and maintain the BI infrastructure for a telecom company, analyzing and leveraging large and complex datasets across multiple domains.
• Co-designed and implemented the BI infrastructure, including the data warehouse, data marts, core ETL processes, and Power BI infrastructure, in an agile manner and within 1.5 years.
• Led and delivered 10+ analytical projects, starting from stakeholder analysis and business requirement gathering to problem formulation and proposal development.
• Perform statistical/exploratory data analysis and apply machine learning techniques (using Python) to develop predictive models that support strategic decision-making. For example, I have developed: a logistic regression model that predicts customer complaints, which improved customer support performance by 28%; 3 segmentation models (K-Means, DBSCAN, SOM) to group network faults, thus boosting fault-to-response time by 60%; and an anomaly detection system to auto-detect faults that improved operations KPIs by 10%.
• Interpret and integrate data from multiple sources, visualize and communicate findings using Power BI, and provide actionable insights and recommendations to stakeholders. For instance, I have Reduced field operations’ OPEX by 30% and increased field operations’ performance by 25% with analytical projects.
• Collaborate with cross-functional teams to deliver data analysis projects—in the domains of Telecom, Finance, IT, Field Operations, and Customer Support.
• Develop an in-depth understanding of the business and its main KPIs and design new KPIs/KBIs when needed. Introduced 2 new KPIs that bridged the gap between customer experience and operations and saved time in investigating customer complaints.
• Automate KPIs reports generation and develop dashboards in Power BI while ensuring accuracy, consistency, and on-time delivery. Developed, and currently maintaining, 20+ compelling reports and analytical/operational dashboards.
• Develop and optimize Power BI dashboards/reports by following the best practices of data modeling, DAX queries, and Power Query to enhance the user’s interactive experience.
• Design, implement, and optimize complex SQL queries and stored procedures to retrieve information from large data sets
• Design and optimize ETL processes, using Talend DI, Airflow, and Python, for data warehousing operations. Deployed over 15 robust data pipelines that streamline data on an hourly and daily basis.
• Develop and maintain data models, data marts, and dimensions.
• Ensure data integrity, accuracy, and completeness with robust quality management workflows.
• Conduct training sessions for internal and external stakeholders, when needed.

Company industry:
Telecommunications

Data Governance Specialist

October 2021 - October 2022

Kuwaiti Sudanese Holding Company

Khartoum, Sudan

October 2021 - October 2022

• Analyse and validate systems data, update records, and ensure data security.
• Perform data auditing to ensure its integrity and consistency.
• Define the framework and process flow of data management activities, which include: metadata management; data quality; reference data management; and master data management.

Company industry:
Telecommunications

Fuel Logistics Specialist

September 2020 - October 2021

Kuwaiti Sudanese Holding Company

Khartoum, Sudan

September 2020 - October 2021

Managing and planning fuel logistics & electricity top-up-in behalf of Zain SD-in order to ensure continuous and cost-effective power supply to the customer’s sites.
• Support in managing logistics operations to distribute over 3 million liters to all of Sudan’s regions, on monthly basis.
• Providing logistical solutions and risk mitigation strategies to overcome the erratic operational conditions, thus achieving customer satisfaction by minimizing loss of revenue.
• Provide practical and cost-effective monthly plans for logistics operations.
• Provide professional analysis, evaluation, and reports of the sub-contractor’s KPIs to top management.
• Liaise with our customers to ensure mutual understanding and to effectively address their concerns, hence provide client-focused services.

Company industry:
Telecommunications

Fuel Logistics Specialist

January 2020 - September 2020

Huwaei

Khartoum, Sudan

January 2020 - September 2020

• Support in managing logistics operations to distribute over 3 million liters to all of Sudan’s regions, on monthly basis.
• In charge of supervising our sub-contractor’s transportation fleet to distribute over 500K liters/month to 400 locations (telecom sites) in Sudan’s Eastern Region.
• Providing logistical solutions and risk mitigation strategies to overcome the erratic operational conditions, thus achieving customer satisfaction by minimizing loss of revenue.
• Analyze diesel generators and primary power sources’ performance to evaluate and forecast monthly fuel & electricity consumption.

Company industry:
Telecommunications

Lecturer

March 2018 - January 2020

University of Khartoum

Khartoum, Sudan

March 2018 - January 2020

Company industry:
Higher Education

Petroleum Engineering

September 2018 - February 2019

GNPOC

Khartoum, Sudan

September 2018 - February 2019

Company industry:
Oil & Gas

Reservoir Engineer

February 2018 - July 2018

Sudapet

Khartoum, Sudan

February 2018 - July 2018

Company industry:
Oil & Gas

Education

University Of Aberdeen

November 2017

November 2017

Master's degree, Mining And Petroleum Engineering

United Kingdom

University Of Khartoum

October 2010

October 2010

Bachelor's degree, Mining And Petroleum Engineering

Sudan

Skills

Data Warehousing
Expert
Data Warehousing
Expert
Performance Management
Expert
Performance Management
Expert
Balanced Scorecard
Expert
Balanced Scorecard
Expert
Dashboards
Expert
Dashboards
Expert
Data Analysis
Expert
Data Analysis
Expert
DATA ANALYSIS
Intermediate
DATA ANALYSIS
Intermediate
BUSINESS ANALYSIS
Intermediate
BUSINESS ANALYSIS
Intermediate
DATA SCIENCE
Intermediate
DATA SCIENCE
Intermediate
BUSINESS INTELLIGENCE
Intermediate
BUSINESS INTELLIGENCE
Intermediate
ANALYTICS
Intermediate
ANALYTICS
Intermediate
PLANNING
Intermediate
PLANNING
Intermediate
PROBLEM SOLVING
Intermediate
PROBLEM SOLVING
Intermediate
JAVASCRIPT FRAMEWORKS
Intermediate
JAVASCRIPT FRAMEWORKS
Intermediate
ANALYTICAL THINKING
Intermediate
ANALYTICAL THINKING
Intermediate
BUSINESS DEVELOPMENT
Intermediate
BUSINESS DEVELOPMENT
Intermediate
Power BI
Expert
Power BI
Expert
Python
Expert
Python
Expert
SQL
Expert
SQL
Expert
Tableau
Intermediate
Tableau
Intermediate
Predictive Analysis
Expert
Predictive Analysis
Expert
Timeseries Analysis
Expert
Timeseries Analysis
Expert
A/B Testing
Intermediate
A/B Testing
Intermediate
Hypothesis Testing
Expert
Hypothesis Testing
Expert
Machine Learning in Python
Intermediate
Machine Learning in Python
Intermediate
Microsoft Fabric
Expert
Microsoft Fabric
Expert
Azure Data Factory
Expert
Azure Data Factory
Expert
R Programming
Intermediate
R Programming
Intermediate
Apache Spark
Intermediate
Apache Spark
Intermediate
Apache Airflow
Intermediate
Apache Airflow
Intermediate
Excel
Expert
Excel
Expert
ETL/ELT
Expert
ETL/ELT
Expert
Data Warehousing
Expert
Data Warehousing
Expert
Big Data Analytics
Expert
Big Data Analytics
Expert
Hadoob
Intermediate
Hadoob
Intermediate
Hive
Intermediate
Hive
Intermediate
Data Integration
Expert
Data Integration
Expert
Data Visualisation
Expert
Data Visualisation
Expert
Dashboard Design
Expert
Dashboard Design
Expert
Statistical Analysis
Expert
Statistical Analysis
Expert

Languages

Arabic

Native Speaker

English

Expert

Training and Certifications

Certifications
Cloudera Big Data Analytics
Aug 2022
Microsoft Power BI Analyst
Sep 2021

Training
Data Analysis With Python
365 Data Science
Jan 2022
Data Analysis With Python
IBM
Apr 2022
Machine Learning with Python
IBM
Jan 2022