Mohamed Radwan, Sales Manager

Mohamed Radwan

Sales Manager

Al Rabie Saudi Foods Co

Location
Saudi Arabia - Western Province
Education
Bachelor's degree, Computer and Commercial Sciences
Experience
12 years, 8 Months

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Work Experience

Total years of experience :12 years, 8 Months

Sales Manager at Al Rabie Saudi Foods Co
  • Saudi Arabia - Western Province
  • My current job since May 2023

© Responsibilities

• Handling Traditional Trade, Wholesale, Modern Trade & Catering business in Makkah, KSA.

• Lead the business planning and forecasting process for improving the current and future performance
with respect to sales volume, value, market share and profit.

• Ensure business objectives and financial targets are met on a weekly, monthly, quarterly and annual basis with building of strategic business partner relationships.

• Reviews operating results, compares them with target, and take steps to ensure that appropriate measures are taken to correct any unsatisfactory results.

• Ensure product availability in market place to fulfill the consumers demand, and all stores are
sufficiently stocked to meet the demand.

• Supervising field operations and validating appropriate execution of planned business strategies.

• Work across functionally with Finance, Demand Planning, Supply Chain and Marketing to ensure the KPIs are tracked, achieved, and exceeded.

• Develop short and long-term market forecasts for the regions through monitoring the reports on all
relevant competitor activities including prices, promotions and POSM.

• Provide integral support, training and reinforcement to team members, streamlined assigned tasks to add value and ensure consistency of marketing, sales management and brand management initiatives.

• Ensuring compliance with quality, environmental, food safety and occupational health and safety requirements relevant to the department in achieving company objectives.

Regional Sales Manager at Henkel Saudi Arabia
  • Saudi Arabia - Eastern Province
  • April 2021 to May 2023

• Lead the business planning and forecasting process for improving the current and future performance with respect to sales volume, value, market share and profit.

• Ensure business objectives and financial targets are met on a weekly, monthly, quarterly and annual basis with building of strategic business partner relationships.

• Set realistic operational goals and annual budgets with precise performance parameters.

• Identified cost and profit centers to curtail expenses and enhance profit avenues.

• Develop a strong network of distributors and dealers to establishing strategic alliances.

• Supervising field operations and validating appropriate execution of planned business strategies.

• Work across functionally with Finance, Demand Planning, Supply Chain and Marketing to ensure KPIs are tracked, achieved, and exceeded.

• Develop short and long-term market forecasts for the region through monitor the reports on all relevant competitor activity including prices, promotions and POSM.

• Provide integral support, training and reinforcement to team members, streamlined assigned tasks to add value and ensure consistency of marketing, sales management and brand management initiatives.

Area Sales Manager at Castrol Saudi Arabia
  • Saudi Arabia - Northern Province
  • May 2018 to April 2021
Branch Sales Supervisor at Loacker Biscuit Saudi Arabia
  • Saudi Arabia - Eastern Province
  • August 2017 to May 2018
Territory Development Supervisor at Pepsi Al-Jomaih Beverage Saudi Arabia
  • Saudi Arabia - Eastern Province
  • January 2015 to August 2017

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Area Development Supervisor at Pepsi Cola Egypt
  • Egypt - Cairo
  • April 2013 to January 2015
Presell Representative at Coca-Cola Egypt
  • Egypt - Cairo
  • September 2011 to April 2013

Education

Bachelor's degree, Computer and Commercial Sciences
  • at Al-Abbasya Institute for Computer and Commercial Sciences
  • September 2009

Bachelor's degree, Computer and Commercial Sciences

Specialties & Skills

Lubricants
Business Development
Operation Management
BRAND MANAGEMENT
BUDGETING
BUSINESS PLANS
BUSINESS STRATEGY
FINANCE
FINANCIAL
FORECASTING
MARKETING
NETWORKING

Languages

Arabic
Native Speaker
English
Expert

Training and Certifications

Finance for Non-Finance Professionals (Training)
Training Institute:
Finance for Non-Finance Professionals
Date Attended:
November 2020
Duration:
8 hours

Hobbies

  • Football, History, Music, Traveling