Senior Graphic Designer
Imdad
Total years of experience :17 years, 6 Months
Key Responsibilities:
• Handling visual and creative aspects of online and offline marketing campaigns from initial explorations through final design deliverables
• Creating brand communication and exhibitions materials including print advertisements, brochures, leaflets, e-newsletters, online banners and other types of collateral materials
• Played lead role in developing the Arabic identity of Yahoo! Maktoob
• Translating conceptual ideas into engaging design solutions through producing design and animation storyboards, scenarios and design prototypes
• Working with web developers and engineers across a variety of business applications and across business units to deliver the creative, business driving design solutions
Highlights:
• Instrumental in developing a new corporate identity and the overall visual and marketing material for university foundation.
• Efficiently administered the marketing team and handled all graphic and multimedia aspects of the 2009 & 2010 Graduation Ceremony and University Career Fair.
• Liaised with a Web Master to develop the new website and with a production house to develop corporate movie for the University.
Key Responsibilities:
• Managing and maintaining timelines and schedules of all visual aspects of graphic and multimedia projects in coordination with the media, photographers and additional third parties to ensure timely reviews, approvals and deliveries.
• Planning and developing marketing and advertising materials for spring and fall admission campaigns through professional visual solutions including logos, brochures, fliers, newsletters, catalogs, videos, website and other publications.
• Developing visual design and solutions to support and accommodate user interface, information design, interactive design, current technology and client requirements.
• Directing staff members to develop design concepts into art layouts and delivering both formal and informal direction and support to graphic designers and photographer.
• Liaising with print and online production team to acquire services for costs and under conditions aligned with the University’s needs.
• Leading team members in advancing the organization to a new level of performance by proactively providing leading edge advertising plans, practices, policies and initiatives.
Key Projects to Credit:
• Feb ‘09: Next Level Management Consultancy, worked with the marketing team on redesigning their corporate identity.
Key Responsibilities:
• Created graphic designs, concepts and sample layouts based on knowledge of layout principles and design concepts as well as formed layouts design on all prints including magazines, newsletters, brochures, packaging and other print pieces.
• Visualized original designs and marketing concepts used in brochures, flyers and billboards. Planned, analyzed and created visual solutions to communication problems in the most effective way.
• Reviewed existing ideas/concepts, revised and modified the same as per clients' requirements, worked with the senior designers and concept developers to create new ideas within the assigned budget/time.
• Developed design briefs by gathering information and data to clarify design issues and used innovative ideas to redefine a design brief to meet the constraints of cost and time.
• Prepared details for publishing, composition, printing, etc and coordinated with various vendors and advertising agencies to approve initiated artwork/design.
• Assisted the Art Director and Production Manager in conducting photoshoots, projects and 2D graphic design to discuss program requirements, presentation concepts as well as coordinate creative activities.
• Established corporate identities and advertised product/services and produced visual solutions according to the communication needs of the clients.
• Interacted with the creative, art, copy writing and production departments as well as in-house company designers to discuss program requirements and presentation concepts.
Previous Professional Experience:
• Jun ‘05 - Jul ‘05: Intern - Sharjah TV.
Key Projects to Credit:
• Jun ’07: Worked with Hakohodo Advertising Japan on designing and developing the Middle East version of Honda Accord 2008 website \[www.accord08.com\]
• Feb ’07: Designed and developed the website of Inpress Hakuhodo \[www.inpress.ae\]
• Apr ‘05: Redesigned the website for Crowne Plaza Hotel, Dubai
• Jan ‘05: Designed an interactive CD for new department (FSCD), Lootah Group, Dubai,
• Dec ’04: Analyzed the practical work environments of design companies through conducting interviews with a sample of the same.
• Nov ’04: Sharjah Commerce and Tourism Development Authority, Designed a website for hotels in Sharjah
• May ’04: Participated in a contest for designing a democracy poster for the democracy contest in the Middle East.
•Apr ’04: Designed a package for a contest held by the Packaging Design Council of the Middle East.