Retail Sales Manager
M.H.AlShaya
Total years of experience :19 years, 0 Months
Leads the management of retail store operations, ensuring a strong storefront experience and consistent brand reputation for all clients. Instills a sense of pride and commitment to service excellence by teaching employees how to always be searching for new ways to improve business performance. Strengthens the company’s growth trajectory by ensuring all products are stocked, customer service issues are quickly resolved and that cash management and accounting are always accurate.
Accomplishments:
• Managing Ladies wear department and after 7 months I was assigned to manage the Men’s wear department with the Ladies wear.
• Using sales reports, space mix and sales mix, I increased the sale 25% VS LY.
• Took the Ladies wear department to a higher level in terms of standards and the whole VM team in UAE, Qatar and Bahrain they copied what I’d done and implemented it.
• Conducted 4 product knowledge training about home, Kids, Men’s and Ladies wear departments.
• Trained, Led and developed my staffs to produce winning results.
Responsibilities:
• Improves the average client wallet share on every sales opportunity by being present on the shop floor and recommending additional products for purchase.
• Complete store operational requirements by scheduling and assigning employees; following up on work results.
• Maintains store staff by recruiting, selecting, orienting, and training employees.
• Maintain store staff job results by coaching, counseling, and disciplining employees; planning, monitoring, and appraising job results.
• Achieves financial objectives by preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions.
• Identifies current and future customer requirements by establishing rapport with potential and actual customers and other persons in a position to understand service requirements.
• Ensures availability of merchandise and services by approving contracts; maintaining inventories.
• Formulates pricing policies by reviewing merchandising activities; determining additional needed sales promotion; authorizing clearance sales; studying trends.
• Markets merchandise by studying advertising, sales promotion, and display plans; analyzing operating and financial statements for profitability ratios.
• Secures merchandise by implementing security systems and measures.
• Protects employees and customers by providing a safe and clean store environment.
• Determines marketing strategy changes by reviewing operating and financial statements and departmental sales records.
• Maintains professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; participating in professional societies.
• Maintains operations by initiating, coordinating, and enforcing program, operational, and personnel policies and procedures.
• Quickly transformed the store’s customer-facing appearance leading to increased store visits and sales.
• Consistently recommends business process improvements and oversees the implementation of suggestions to improve employee performance.
• Provide Feedback to the operations manager and brand manager about competitors and market.
• Fixed broken lines of communication between the store manager and product brands resulting in better understanding of how to align strategic goals to drive growth of all key stakeholders.
Improved store performance and sales growth by optimizing the usage of store space, stock and seasonal management and through better customer service.
Showcased strong business planning expertise by understanding the complete customer experience and implementing the right controls and process changes to maximize sales.
Touched every point of the internal and external customer experience including the hiring and mentoring of staff, employee training, employee discipline, stock loss management and product promotions.
Accomplishments:
- Elevated the visual merchandising experience by partnering with back office, suppliers, logistics, marketing and merchandizing teams to effectively launch new products.
- Optimized employee resources and talents by effectively delegating responsibilities to the most appropriate employees.
- Resolved any issues with mall management regarding permits or security violations.
- Ensured daily operations and storefront presentation consistency by walking through all key external facing processes before store opening to correct any errors.
- Maintained impeccable staff grooming standards.
- Gained a reputation as one oft the most well-presented and consistent store experience in the city.
- Maximized store operations and employee performance to strengthen company sales growth and reputation.
- Led all operations, merchandising, recruitment and sales strategy development. Enhanced staff collaboration and passion for store products by conducting weekly staff meetings.
- Also drove adherence to regulatory and security stands.
- Exhibited executive reporting excellence by communicating with operations and brand managers how products were performing in order to make refinements to capture growth opportunities
- Handle personnel issues regarding schedules, task division, staff conflicts, absenteeism, and tardiness as well as performance evaluation.
- Establish sales strategies in order to achieve individual sales targets on one hand and that of the shop on the other.
- Create short term and long term plans in order to maintain a consistent sales growth and thus consistent increase in profits
- Ensure that all shop personnel respect company rules and regulations as well as comply with established policies and procedures
- Conduct Staff Meetings on a weekly basis
- Ensure the accurate receipt and handling of shipments.
- Monitor inventory and supply levels; checking stock levels, anticipating needs, and ensuring availability of required inventory.
- Maintain shop security; remain alert on theft activities and take measures accordingly
- Communicate with Operation and Brand Managers regularly to keep them update of shop and product issues consecutively
- Prepare and Analyze various reports requested by management
- Transformed store performance and revenue growth by leading all operations, merchandising, sales and HR functions.
- Trusted by executive leadership to make necessary improvements and business changes to capture customer wallet share.
- Showcased innovative motivation skills by creating new sales incentives to drive staff commitment to organizational plans.
Goals & Budget
- Sales & targets
- Stock control
- Loss prevention.
- Controlling margins - Feed back
Man power
- Recruiting,
- Introduction,
- Motivation, training and Teambuilding,
- Assign and rotate job descriptions,
- Scheduling
- Termination
Forecasting
- Planning and advance orders
- Express and supplementing
- Article receiving,
Sales
- Sales technique,
- Sales motivation,
- Feedback to the staff members,
- Trend- and product knowledge,
- Monitor competitor activity’s and enhance strong strategy to compete
Marketing
- Season planning (planning-event idea-pass on info (escalate) )
- Goal setting (trade index-B.Size-product-campaign material-decoration-information and motivation
- Preparations (Adverts-products)
- Completion (motivating staff-making competition-re evaluate the efforts)
- Follow ups (effort and evaluation result)
Marketing responsibility
o The appearance of the windows
o Façade
o Entry (what can you see through the door?
o Marketing ideas (co-ordination and implementation
o Market watch( know all market price for our competitors)
o Product Promotion and offers suggest (what product, what price, and why?)
Customer service responsibility
o First contact with the customer
o The dialogue with the customer
o Article placement
o Decoration of the shop.
o Lights
o Placing staff in the shop, should you move around, or should you stay behind the cash register.,
o The staff's attire and charisma.
Driving sale responsibility
o Replenishing & Organizing the Visual Merchandising for outlets & kiosks
o the display for the cash register area
o Displaying special offers and making sure that the team knows what (the products, the price, when it starts, and when it's finished, what are the stuff incentives).
o Up sales techniques at the cash register.
o feed back his team on ways to raise the sales per transaction and criticize on poor customer service handling
o Reminding the team to call their customer and keep track of the customer register card.
Stock management responsibility
o Keeping the stock well organized and orderly
o Stock receiving Procedures
o Stock count
o Filling stock report.
o Top ten
o Track of the need for supplies.
o Keep track of which articles do not sell well.
o Soft Skills Training Course: (I2 Training Center) o understanding personalities and motivation skills o communication skills o Human Touch (Vodafone Training center) o Time Management. (Self Studying)