Mohamed Nabil

To drive sustainable national sales growth for fresh, chilled, and frozen poultry products by strategically managing key accounts and e-commerce channels. The role focuses on expanding market share, strengthening brand equity, optimizing profitability, and ensuring superior customer satisfaction through effective trade execution, digital partnerships, and cross-functional collaboration.
Lead and manage national key accounts and e-commerce channels, ensuring achievement of sales targets, revenue growth, and margin optimization across traditional and digital platforms.
Develop and execute national sales, trade, and promotional strategies tailored to the poultry category, considering shelf life, cold chain requirements, pricing sensitivity, and consumer demand.
Take ownership of closing commercial agreements with Supermarket and e-commerce platforms, ensuring alignment with target expectations, service levels, and brand standards.
Drive brand awareness, brand image, and category leadership across online and offline channels through effective visibility, content, promotions, and execution excellence.
Build and maintain strong, long term relationships with key customers and e-commerce partners, ensuring high service levels and customer satisfaction.
Lead, coach, and motivate national sales and field teams (including remote teams), fostering a performance-driven culture focused on accountability and results.
Monitor market trends, competitor activities, pricing dynamics, and consumer behavior within the poultry sector to identify growth opportunities and innovation initiatives.
Collaborate closely with marketing, supply chain, production, quality, and finance teams to ensure seamless execution, product availability, compliance, and profitability.
Manage sales budgets, trade spends, and promotional investments, ensuring optimal ROI and efficient resource allocation.
Analyze sales performance, forecasts, and KPIs, identifying gaps and implementing corrective actions to consistently meet business objectives and e-commerce service expectations.
Ensure compliance with food safety, quality standards, and regulatory requirements, particularly across cold-chain and last-mile delivery operations.

Drive and execute the national sales strategy for Further Processed Products (FPP) at Fakieh Poultry, delivering revenue growth, profitability, and expansion across all major sales channels.
Build and sustain long term strategic partnerships with key retail, wholesale, and foodservice accounts to ensure consistent growth and mutual value creation.
Develop and implement effective sales and trade marketing initiatives to strengthen brand visibility, improve distribution coverage, and grow market share within the FMCG and poultry markets.
Lead, inspire, and manage regional sales teams nationwide, ensuring strong execution, accountability, and achievement of national performance targets.
Work closely with marketing, production, and supply chain teams to align demand generation with product availability and promotional priorities.
Identify and develop new business opportunities within the Further Processed Products category by responding to changing customer and consumer needs with innovative offerings.
Own pricing frameworks, promotional mechanics, and key account negotiations to maintain competitiveness while protecting margins and driving sustainable growth.
Analyze market conditions, consumer insights, and competitor activity, converting insights into practical strategies that reinforce market leadership.
Oversee complex and high-demand sales operations, ensuring optimal resource deployment, rapid decision-making, and consistent delivery against KPIs.
Strengthen organizational capability by building a performance-led sales culture through continuous coaching, development, and performance evaluation.

Following British American Tobacco’s transition in Egypt from a direct management model to a distributor-based system, I was selected to assume the role of Trade Marketing Manager, leading Cairo and Canal regions. I played a critical role in stabilizing operations, accelerating growth, and protecting brand equity during and after the transition.
Successfully supported the transition to a distributor based model, ensuring business continuity with no major disruption and maintaining >95% distribution coverage across assigned regions.
Delivered +12-18% volume growth across key brands within the first year under the new operational structure.
Developed and executed the annual Trade Marketing Plan, optimizing budget allocation and improving ROI on trade spend by ~15%.
Improved in store execution scores by +20%, driven by stronger planning, execution discipline, and compliance tracking.
Increased brand visibility metrics (availability, visibility, POSM compliance) by +25% across priority outlets.
Designed and rolled out channel-specific strategies that drove +10-14% sales uplift in modern trade and high-potential traditional trade clusters.
Led high-impact trade promotions and in-store campaigns, contributing to double-digit growth during promotional periods versus baseline.
Executed activation programs with distributors and partners, increasing shopper engagement and driving +18% uplift in campaign sell-out.
Conducted frequent market visits and joint business reviews with sales teams, identifying opportunities that generated incremental revenue growth of +8-10%.
Utilized market and shopper insights to refine pricing, promotion, and distribution strategies, improving competitiveness versus key players.
Strengthened distributor and retailer relationships, resulting in improved service levels and +10% improvement in on-shelf availability.
Enabled and coached sales teams on trade marketing priorities, improving execution quality and accelerating time-to-market for campaigns.

To drive sales growth, enhance market coverage, and ensure excellent customer service within the assigned area by effectively leading and supporting the sales team, optimizing resources, and implementing company strategies.
Achieved and consistently exceeded sales and volume targets across the assigned area, driving revenue growth and market share expansion.
Sales Performance: Achieve area sales targets, volume, and revenue objectives while maintaining high profitability.
Team Management: Supervise, coach, and motivate sales representatives to ensure high performance, adherence to targets, and professional development.
Market Coverage: Ensure optimal outlet coverage, monitor field activities, and identify opportunities for expansion and improvement.
Customer Relationship Management: Build and maintain strong relationships with key customers, ensuring satisfaction and loyalty.
Reporting & Analysis: Track and report daily/weekly/monthly sales performance, competitor activities, and market trends for strategic decision-making.
Execution of Trade Marketing Activities: Support in store promotions, merchandising, and product visibility initiatives to maximize sales.
Training & Development: Provide ongoing training and support to sales representatives to enhance skills and product knowledge.
Compliance & Standards: Ensure adherence to company policies, operational procedures, and brand standards across all outlets.
Problem Solving: Address customer issues, field challenges, and operational bottlenecks promptly to maintain smooth operations.

Consumer Reach & Engagement: Developed and executed 20+ 1-2-1 consumer campaigns across Retail, Key Accounts, Bars, Nightlife, Beaches, and Malls, reaching 1 million consumers in 2014 with a 35% trial conversion rate.
Brand Awareness: Drove 40% brand awareness within 12 months through advanced 1-2-1 communication strategies and nationwide campaign execution.
Major Launches: Led on-ground trade marketing for three key brand launches, including the largest mass campaign in BAT Egypt’s history (RKS) and Lucky Strike activations, introducing VFM products to Upper Egypt for the first time.
Team Leadership: Restructured the national 1-2-1 platform, hiring and managing 200 Brand Ambassadors and 20 Coordinators across Egypt, directly overseeing 90 BAs and 9 Coordinators.
Operational Excellence: Implemented BA tracking systems, weekly performance dashboards, and optimized trade plans to ensure full coverage, efficiency, and strong brand visibility.
High Value Engagements: Developed premium event activations, strengthening consumer experience and engagement among high value segments.
Sustained Performance: Ensured low turnover, maintained operational continuity, and fostered a high-performance, motivated culture across all regions.

To leverage my expertise in trade marketing and distribution to drive brand visibility, product availability, and sales growth across assigned territories, by executing strategic activation plans, building strong retail relationships, and ensuring efficient product distribution.
Trade Marketing Execution: Implement trade marketing plans at the retail and modern trade levels, ensuring alignment with brand strategy and objectives. Execute on ground promotional activities, including product displays, sampling, and in-store activations to boost brand awareness and consumer engagement. Monitor competitor activity and provide actionable insights to improve promotional effectiveness and market positioning.
Distribution & Availability Management: Ensure optimal product availability across assigned outlets, managing stock levels and timely replenishment. Conduct regular route visits to evaluate outlet performance, merchandising compliance, and share of shelf. Coordinate with logistics and warehouse teams to resolve supply chain or delivery issues.
Relationship Management: Build and maintain strong relationships with retail partners, distributors, and key accounts to facilitate smooth operations and maximize sales opportunities. Train and motivate retail staff on product knowledge, promotions, and selling techniques.
Reporting & Analysis: Maintain accurate records of sales, stock levels, and promotional activities.Prepare daily, weekly, and monthly reports on trade activities, distribution coverage, and sales performance. Analyze performance data to identify growth opportunities and areas for improvement.
Continuous Improvement: Support the implementation of new trade programs, product launches, and marketing initiatives. Provide feedback from the field to optimize promotional strategies and operational efficiency.