Marketing Manager
Al Yaum Media House
Total years of experience :26 years, 10 Months
· Managing the marketing activities for all business units
· Developing the marketing strategy for the company in line with company objectives.
· Co-ordinating marketing campaigns with sales activities.
· Overseeing the company’s marketing budget.
· Creation and publication of all marketing material in line with marketing plans.
· Planning and implementing promotional campaigns.
· Manage and improve lead generation campaigns, measuring results.
· Overall responsibility for brand management and corporate identity
· Preparing online and print marketing campaigns.
· Monitor and report on effectiveness of marketing communications.
· Creating a wide range of different marketing materials.
· Working closely with design agencies and assisting with new product launches.
· Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.
· Analyzing potential strategic partner relationships for company marketing.
· Develop well defined organization structure for the Management.
· Ensure that subordinates are well trained, motivated and improved to carry out their job in appropriate manner.
• Manage the Market Research programs for all segments and products, unit quality, timeless, accuracy and accountability of all market research projects.
• Integrate market research insights into other research projects and programs.
• Collect and analyze data on customer demographics, preferences, needs and habits to identify potential markets and factors affecting demand.
• Monitor industry statistics and follow trends in trade literature.
• Conduct research on customer opinions and marketing strategies.then reports the findings, illustrating data graphically and translating complex findings into written text.
• Measure the effectiveness of marketing, advertising and communications programs and strategies and recommend developmental programs.
• Monitor media statistics and prepare reports
• Gather and analyze data on competitors which discuss their marketing strategies, the component of the marketing mix (4 P'S) and marketing environment based on the target markets.
• Forecast and track the marketing and sales trends.
• Establish and maintain the relationship between our corporate & The Prorated Research Centers.
• Develop well defined organization structure for the dept.
• Ensure that subordinates are well trained, motivated and improved to carry out their job in appropriate manner.
• Collect and analyze data on customer demographics, preferences, needs and habits to identify potential markets and factors affecting demand.
• Monitor industry statistics and follow trends in trade literature.
• Conduct research on customer opinions and marketing strategies.then reports the findings, illustrating data graphically and translating complex findings into written text.
• Measure the effectiveness of marketing, advertising and communications programs and strategies and recommend developmental programs.
• Monitor media statistics and prepare reports
• Gather and analyze data on competitors which discuss their marketing strategies, the component of the marketing mix (4 P'S) and marketing environment based on the target markets.
• Forecast and track the marketing and sales trends.
• Collect and coordinate within company managements' to accomplish the strategic business plan.
• Set the business plan objectives, identifying the methods for Controlling Performance Standards, and then evaluate that performance.
• Built a statistical quality control system to control and develop the operations of product development, manufacturing, key suppliers, products services and delivery, Customer Service and Support, Human Resource Plan, and Facilities.
• Set the performance limits for control points within each controlled operations to assure the product quality, lower cost, and high revenue.
• Owner of statistical process technique and Member of the internal auditors according to ISO- 9002 Requirements.
• Member of hazard analysis and critical control points “HACCP” teamwork.