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Mohamed Sabaa, Chief Commercial Officer

Mohamed Sabaa

Chief Commercial Officer·Kaizen Urban Developments

Egypt

, Project Management Program

Work experience

Total years of experience: 27 years, 0 months

Chief Commercial Officer

June 2023 - Present

Kaizen Urban Developments

Cairo, Egypt

June 2023 - Present

• Reporting to the CEO and leading the commercial department (Sales, Business Development, Marketing, Operation, Leasing, Property Management teams & CS)
• Oversees all communications, public relations and promotional activities selected (Marketing, budgeting, pricing, operation, and development) to support the brand and marketing strategy.
• Evaluate the project in terms of preliminary design & building programming, general contractor sourcing, construction estimate evaluation, and overall project feasibility relating to construction and implementation
• Reviewing & approving the marketing plan as per the budget allocation (BTL & ATL) and monitoring the execution progress.
• Overseeing product development, identifying new market opportunities, determining the optimal pricing to balance profit with customer/client satisfaction, and directing marketing operations.
• Maintain a consistent trajectory of growth, while avoiding obstacles that arise from a constantly shifting market.
• Manage and oversee several teams, whose duties span a variety of departments within the organization.
• Developing and implementing commercial strategies according to company goals and objectives aiming to accelerate growth
• Conducting market research and analysis to create detailed business plans on commercial opportunities (expansion, business development etc.)
• Build and maintain profitable partnerships with key stakeholders
• Coach, lead, develop and select qualified partners capable of developing and executing a business opportunity to deliver our product to the clients.
• Monitor the progress in achieving the targets and the quality of the portfolios as well as client’s satisfaction.
• Obtained profitable results through the sales team by developing the team through motivation, counseling, skills, and product knowledge development.
• Organized regular meetings to analyze the position to control and track the overall sales indicators of the department VS the annual plan & take actions.
• Responsible for setting financial & annual targets, budget development and monitoring the achievements.
• Analyze potential land opportunities for optimal positioning in the market relative to competition and assess market potential based upon demographic variables and relative market share.
• Manage the concept and schematic design process to ensure compliance with the design brief.
• Regulatory developments conditions, budgets, schedules, financial studies, and design standards.
• Manage all aspects of the due diligence process including but not limited to feasibility studies.
• Develop the projects design brief covering the project’s vision, usages, targeted areas, products mix and architectural look and feel.

Company industry:
Real Estate
Job role:
Management

Head Of Sales

February 2022 - Present

OLX EMPG

Cairo, Egypt

February 2022 - Present

Reporting to the CEO and leading the company's revenue through the commercial department (Sales, Tele sales, Business Development, Operation & CS)
•Responsible for setting financial & annual targets, budget development and monitoring the achievements
•Developing and implementing commercial strategies according to company goals and objectives aiming to accelerate growth
•Oversees all communications, public relations and promotional activities selected (Marketing, budgeting, pricing, operation, and development) to support the brand and marketing strategy.
•Leading the Business Development team acquiring new business (research, pricing, planning & executing)
•Reviewing & approving the marketing plan as per the budget allocation (BTL & ATL) and monitoring the execution progress.
•Overseeing product development, identifying new market opportunities, determining the optimal pricing to balance profit with customer/client satisfaction, and directing marketing operations.
•Maintain a consistent trajectory of growth, while avoiding obstacles that arise from a constantly shifting market.
•Manage and oversee several teams, whose duties span a variety of departments within the organization.
•Conducting market research and analysis to create detailed business plans on commercial opportunities (expansion, business development etc.)
•Build and maintain profitable partnerships with key stakeholders
•Coach, lead, develop and select qualified partners capable of developing and executing a business opportunity to deliver our product to the clients.
•Manage all aspects of the due diligence process including but not limited to feasibility studies,

Company industry:
Internet & E-commerce
Job role:
Sales

Chief Commercial Officer

December 2018 - January 2022

Catalyst Developments

Cairo, Egypt

December 2018 - January 2022

Reporting to the CEO and leading the commercial department (Sales, Business Development, Marketing, Operation, Leasing, Property Manageement teams, Call Center & CS)
•Oversees all communications, public relations and promotional activities selected (Marketing, budgeting, pricing, operation, and development) to support the brand and marketing strategy.
•Leading the Business Development team acquiring new business (research, pricing, planning & executing)
•Overview and monitor the Facility & Property Management Team Day to day workflow (Maintenance, Security, Landscape, Parking, Cleaning, Marketing, Leasing & Tenant mix)
•Evaluate the project in terms of preliminary design & building programming, general contractor sourcing, construction estimate evaluation, and overall project feasibility relating to construction and implementation
•Reviewing & approving the marketing plan as per the budget allocation (BTL & ATL) and monitoring the execution progress.
•Overseeing product development, identifying new market opportunities, determining the optimal pricing to balance profit with customer/client satisfaction, and directing marketing operations.
•Maintain a consistent trajectory of growth, while avoiding obstacles that arise from a constantly shifting market.
•Manage and oversee several teams, whose duties span a variety of departments within the organization.
•Developing and implementing commercial strategies according to company goals and objectives aiming to accelerate growth
•Conducting market research and analysis to create detailed business plans on commercial opportunities (expansion, business development etc.)
•Build and maintain profitable partnerships with key stakeholders
•Coach, lead, develop and select qualified partners capable of developing and executing a business opportunity to deliver our product to the clients.
•Responsible for setting financial & annual targets, budget development and monitoring the achievements
•Analyze potential land opportunities for optimal positioning in the market relative to competition and assess market potential based upon demographic variables and relative market share.
•Manage the concept and schematic design process to ensure compliance with the design brief
•Regulatory developments conditions, budgets, schedules, financial studies, and design standards.
•Manage all aspects of the due diligence process including but not limited to feasibility studies,
•Develop the projects design brief covering the project's vision, usages, targeted areas, products mix and architectural look and feel.
•Maintain high-level of project development schedule for the duration of the project and report project status to CEO at requested intervals.

Company industry:
Real Estate
Job role:
Sales

Commercial Director

January 2018 - November 2018

ERA Commercial

Cairo, Egypt

January 2018 - November 2018

Direct reporting to the CEO and leading the commercial department (Sales, Business Development, Facility Management, Leasing, Marketing, Operation & Customer Service)
•Oversees all communications, public relations and promotional activities selected (Marketing, budgeting, pricing, operation, and development) to support the brand and marketing strategy.
•Leading the leasing team acquiring new business (New Projects in New Cairo, NAC & Zayed)
•Leading the Business Development to acquire new business (research, pricing, planning & executing)
•Regular tenants' meetings & track performance (Improve tenant's productivity & resolve issues)
•Overseeing product development, identifying new market opportunities, determining the optimal pricing to balance profit with customer/client satisfaction, and directing marketing operations.
•Maintain a consistent trajectory of growth, while avoiding obstacles that arise from a constantly shifting market.
•Manage and oversee several teams, whose duties span a variety of departments within the organization.
•Developing and implementing commercial strategies according to company goals and objectives aiming to accelerate growth
•Conducting market research and analysis to create detailed business plans on commercial opportunities (expansion, business development etc.)
•Build and maintain profitable partnerships with key stakeholders
•Coach, lead, develop and select qualified partners capable of developing and executing a business opportunity to deliver our product to the clients
•Responsible for setting financial & annual targets, budget development and monitoring the achievements

Company industry:
Real Estate
Job role:
Construction and Building

Head of Pension Insurance department

July 2014 - December 2017

MetLife

Cairo, Egypt

July 2014 - December 2017

Direct reporting to the VP and Leading 3 teams of (sales team, Operation, and investment).
•Manage / develop / maintain strong relationships with the department parties: Sales team, investment, Operation and the client for continued business growth; especially with the C-Levels (CEO, CFO, CBO and COO), ensured by their references and customer satisfaction level
•Create and develop annual plans, targets and the annual department budget.
•Develop and lead the steady teams to achieve the target and maintain exist portfolio.
•Organize regular meetings with all pension teams and evaluate the performance VS KPI's.
•Monitor the progress in achieving the targets and the quality of the portfolios as well as client's satisfaction.
•Monitor and coach the business eficiency through diferent channels (Brokers and Agency Units).
•Create strategic business plans for the division matching company business goals according to the market dynamic growth stages
•Develop eficient relations with our stakeholders to insure the workflow eficiency and support plan improvement.
•Review financial analysis to set program priorities and drive programs to meet revenue and profit targets along with Quarterly reviews with the EMEA senior management.
•Coach, lead, develop and select qualified partners capable of developing and executing a business opportunity to deliver our product to the clients.

Company industry:
Insurance & TPA
Job role:
Sales

Asset Management (Business development Supervisor)

January 2011 - January 2014

Beltone Financial Holding

Cairo, Egypt

January 2011 - January 2014

Company industry:
Financial Services
Job role:
Banking

Sales Supervisor

January 2008 - January 2011

Range

January 2008 - January 2011

Company industry:
Automotive Dealership & Distributor
Job role:
Sales

Senior Sales Executive

January 2006 - January 2008

Vote Limousine

January 2006 - January 2008

Job role:
Sales

Senior Sales Executive

January 2002 - January 2006

GOLD’S GYM EGYPT

January 2002 - January 2006

Job role:
Sales

Customer service representative

January 1999 - January 2002

January 1999 - January 2002

Job role:
Customer Service and Call Center

Education

Project Management Institute

October 2012

October 2012

, Project Management Program

Faculty of Law, Ain Shams University

May 2003

May 2003

Bachelor's degree, B.A., Bachelor of Law,

Egypt

Skills

Business Analysis
Expert
Business Analysis
Expert
Negotiation
Expert
Negotiation
Expert
Strategic Planning
Expert
Strategic Planning
Expert
Leadership
Expert
Leadership
Expert
Management
Expert
Management
Expert
BUDGETING
Expert
BUDGETING
Expert
BUSINESS DEVELOPMENT
Expert
BUSINESS DEVELOPMENT
Expert
COMMUNICATIONS
Expert
COMMUNICATIONS
Expert
MANAGEMENT
Expert
MANAGEMENT
Expert
PUBLIC RELATIONS
Expert
PUBLIC RELATIONS
Expert
PLANNING
Expert
PLANNING
Expert
MARKET RESEARCH
Expert
MARKET RESEARCH
Expert
RESEARCH
Expert
RESEARCH
Expert
SALES
Expert
SALES
Expert
TRAJECTORY
Expert
TRAJECTORY
Expert
Presentation Skills Coaching
Expert
Presentation Skills Coaching
Expert
Team Leadership
Expert
Team Leadership
Expert
Business Review
Expert
Business Review
Expert
Corporate Actions
Expert
Corporate Actions
Expert
Business Communications
Expert
Business Communications
Expert

Languages

English
Expert
Arabic
Native Speaker

Training and Certifications

Training
Business Management
Harvard Business School
Sep 2017
PMP
Reti
Mar 2012