Regional Manager
Causis Group
Total years of experience :18 years, 8 Months
Overseeing complete business operations in Middle East, Africa, Pakistan, and Kazakhstan with the accountability of profitability, forecasting monthly/ annual sales targets, & executing them in a given timeframe.
Developing and applying crucial strategies, aimed at facilitating boost of business volumes, promotion of products in the segment.
Identifying & developing new streams for long-term revenue growth and maintaining relationships with customers.
Heading a team of 8 members and working on the full range of electric vehicles with the objective of achieving the set target for the region, this includes design, allocating resources, constructing facilities, installation & operation stage.
Implementing innovative sales techniques that led to an increase in market share within the electric vehicle segment, demonstrating a keen understanding of market dynamics and customer needs.
Managing several significant Government projects, marking a milestone for our organization.
Driving sales strategies to achieve periodical targets to optimize revenue from primary as well as secondary sales.
Recommending changes in sales roles, coverage models & team configurations to maximize sales productivity.
Devising turnaround strategy towards assigned markets, thereby capturing extraordinary market share.
Amplifying revenue margins by multi-folds by restructuring sales processes and improving operational efficiency.
Highlights:
Negotiated company bank relationships and arrange for financial facilities (Pakistan, Kazakhstan & UAE)
Led government meetings (Egypt & Pakistan government) for implementing new electric Vehicle projects.
Directed complex operations, reporting directly to the CEO for multiple subsidiaries including power & energy, Agricultural Equipment, Material Handling, Marine & land Equipment, and commercial vehicles for firefighting.
Actively participated in issuing progress reports and company status for each entity within the group to shareholders at board meetings.
Streamlined efforts for attaining short and long term goals of the company; with help of preparing marketing & branding collaterals.
Discovered the unexplored markets/customer groups for business expansion; explored new business opportunities in various potential segments.
Analyzed latest marketing trends & tracked competitors activities and provided valuable inputs for fine-tuning sales/marketing strategies; managed sales & marketing operations, ensured accomplishment of set business targets.
Proactively improved technological and digital capabilities within organizations to drive efficiency and performance.
Highlights:
Achieved annual market share and sales targets: 2021 - 105% of sales target, 25% market share; 2022 - 110% of target.
Established a robust Customer Retention Program, successfully restoring 10% of lost customers and converting 15% of prospects into loyal ones, while maintaining focus on existing loyal clientele.
Implemented E-Commerce, resulting in 10% of total sales volume in 2021 and 15% in 2022.
Developed and executed market-specific wholesale strategies, realizing over 220% growth in the wholesale segment without compromising retail penetration levels.
Spearheaded Sales, Parts Management, P&L Management, and Service Operations for the Ashok Leyland dealers in United Arab Emirates, Kuwait, Saudi Arabia, Qatar, Oman, Bahrain and North Africa.
Implemented the PRISM process at dealerships, conducting regular reviews with CRM/SM/GM & dealer sales team
Achieved Sales target 2018 - 105%, 2019 - 101% & 2020 - 100%.
Sales:
Planning, Forecasting, and Meeting Sales and business targets through the dealership’s sales campaigns.
Review dealership teams on Corporate Visits, Fleet Operator visits, Targets
Track Competition activities, Sales trends, consumer schemes, and dealer incentive programs through retail marketing teams in order to stay competitive in the field actions
Identification of potential segments to be targeted. Planning & executing campaigns. Follow-up and closure of bulk deals
Monitoring the timely resolution of customer complaints & take steps for process improvements to ensure that similar complaints don't repeat.
Implement the PRISM process at dealerships, conducting regular reviews with CRM/SM/GM & dealer sales team
Training the Dealership Sales team on Prospecting, Campaign management, Bulk deal closures, Negotiation and other requirement.
Aftersales:
Created the 5 Years Parts business financial incremental plan for the entire region until 2022
Managed the service and parts process improvement for all assigned dealers
Played a key role in introducing AL AMC across MENA region along with the new vehicle sales.
“Max SERV” program targeting maximizing service revenue, dealership profitability, and customer satisfaction (generated Service Revenue by 30%, Parts Revenue by 15%, and Accident Revenue by 10% YOY 2018 & 2019)
Practical Improvements in the Sales and Marketing Program (PRISM) across the MENA region to standardize the dealership process.
Regional Aftersales Manager
B.Sc., Automotive Mechanical Engineering, Faculty of Engineering, Ain-Shams University, Egypt