Senior Merchandiser/Buyer
Fawaz Alhokair Group - LFT dubai
Total years of experience :11 years, 11 Months
Senior Merchandiser & Buyer - international Div - Managing MENA & CIS & Balkans Markets ( Egypt, Jordan, Iraq, Morocco, Serbia, Montenegro, Macedonia, Kazakhstan, Armenia, Georgia )
Retail Merchandiser - international Div - MENA Markets ( EGYPT - Iraq - JORDAN - MOROCCO )
Brand & Company Sales Targets - Direct the sales and performance of the assigned brand(s) in line with Brand and Company targets.
- Brand Relations - Develop and strengthen the Brand Partner relationships in order to establish long term, sustainable and mutually beneficial relationships with effective communications.
- Team Efficiency - Build and develop an efficient team through development and succession planning.
- Brand VM & Marketing Plan - Manage the implementation of the Visual Merchandising and Marketing plan to ensure it is in line with the Brand Standards.
- The brand ownership and provide the vision, mission, goals and strategies to match up to.
Translate brand strategies into brand plans, brand positioning and go-to-market strategies.
- Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issues
- Sales Team coaching.
- Monitor product distribution and consumer reactions.
- Monitoring market trends.
- Meeting with clients and various departments.
- Carrying out consumer research.
- Writing and presenting reports to Brand Partner and senior management.
- Overseeing a team of Store Managers & sales team.
- Organizing events.
Analyze sales information.
- Out sales targets and plan how to increase profits.
- Following up with suppliers to make sure that the stock arrive on time.
- Involve planning and setting up sales, promotions and advertising campaigns.
- Set marketing strategies publicity and promotional campaigns in order to woo the customers and the target audience of the company.
- Meet customers in order to understand their needs & requirements and to analyse as to what more can be offered to them.
- pricing / preparing markdown, sale, promotion
- Buyer.
- Preparing The Season orders according to the ( Size curve, Department, Category, Sub category and color mix, Stores capacity, Stores sales performance.
- Follow up on sales performance as (Daily, Monthly, and Cumulative).
- Stores Visits to check up on the Stock level, Best and Worst seller's display.
- Measure brand performance through different KPI’s to identify weakness and set required action plan.
- Responsible for the ordering and buying of the products from the franchise partners.
- Controlling stock levels based on forecasts for the season.
- Monitoring slow sellers, and taking action to improve the sales.
- Preparing weekly stock, sales, KPI and performance reports for the management and the franchise partners.
- Determining pricing for incoming stock based on competitors’ survey and Intake Margin.
Major in