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MohamEd Talaat, Key Account Sales Representative (FMCG)

MohamEd Talaat

Key Account Sales Representative (FMCG)·Al-Wefaq Trading and Industrial Company Ltd.

Saudi Arabia

Bachelor's degree, Management Information Systems (MIS)

Work experience

Total years of experience: 7 years, 8 months

Key Account Sales Representative (FMCG)

November 2023 - October 2025

Al-Wefaq Trading and Industrial Company Ltd.

Riyadh, Saudi Arabia Remote

November 2023 - October 2025

• Achieved 120% of annual sales targets through strategic key account management
• Increased key account revenue by 30% via upselling and cross-selling strategies
• Improved customer retention rate by 25% through strong relationship management
• Negotiated commercial agreements that enhanced profit margins by 15%
• Executed trade marketing campaigns that boosted in-store sales by 20%
• Delivered data-driven insights that improved account performance by 18%
• Ranked among the Top Sales Performers in multiple months

Company industry:
FMCG

Traditional Trade Sales Representative (FMCG)

June 2021 - October 2023

Al-Wefaq Trading and Industrial Company Ltd.

Alqasim, Saudi Arabia Remote

June 2021 - October 2023

• Expanded customer base by 25% through acquiring new retail outlets and increasing active accounts
• Achieved 110-120% of monthly sales targets through effective route planning and field execution
• Increased product visibility by 30% through proper merchandising (Planogram & POS execution)
• Reduced expired products by 20% by implementing FIFO and stock rotation best practices
• Improved market share within the assigned territory by 15% through optimized distribution strategies
• Strengthened client relationships, improving repeat orders by 25%
• Monitored competitor activities, contributing to 10% pricing optimization impact

Company industry:
FMCG

Retail Sales Representative (FMCG)

February 2019 - April 2021

Ulker Egypt

Damietta, Egypt Remote

February 2019 - April 2021

• Achieved 105-115% of monthly sales targets consistently across assigned territory
• Increased sales volume by 20% through improved shelf visibility and product placement
• Reduced stock shortages by 30% by ensuring product availability and efficient stock monitoring
• Improved inventory turnover by 25% through FIFO implementation
• Supported promotional campaigns that increased store-level sales by 15%
• Strengthened retailer relationships, improving customer satisfaction and retention
• Conducted regular field visits, increasing territory coverage efficiency by 20%

Company industry:
FMCG

Sales Representative (Outdoor Advertising & B2B Sales)

February 2018 - January 2019

Elevation Media Company

Cairo, Egypt Hybrid

February 2018 - January 2019

• Identify and develop new business opportunities within the outdoor advertising sector (billboards, signage, media placements)
• Acquire new B2B clients and expand the customer portfolio across various industries
• Conduct field visits and client meetings to present tailored advertising solutions
• Prepare and deliver sales proposals aligned with client marketing objectives and budgets
• Negotiate contracts and close deals to maximize revenue and profitability
• Manage client accounts and maintain long-term relationships to ensure repeat business
• Coordinate with internal teams (design, marketing, operations) to execute advertising campaigns effectively
• Monitor campaign performance and provide clients with performance reports and insights
• Analyze market trends and competitor activities to identify new opportunities

Company industry:
Marketing

Education

New Cairo Academy

August 2017

August 2017

Bachelor's degree, Management Information Systems (MIS)

Egypt

GPA (rating): Good

GPA (rating): Good

نظم المعلومات الاداريه وعلوم الحاسب

Skills

Sales Presentations‏

Expert

Lead Qualification‏

Expert

Sales Processes‏

Expert

Client Relations

Expert

Customer Relationship Management (CRM)

Expert

‏Deal Closure

Expert

Presentations‏

Expert

Sales and Marketing

Expert

Sales Performance

Expert

Sales Strategy

Expert

Leadership

Expert

‏Sales Presentations

Expert

Reporting

Expert

CONTRACT NEGOTIATION

Expert

CROSS FUNCTIONAL COLLABORATION

Expert

CUSTOMER RELATIONSHIP MANAGEMENT

Expert

Team Collaboration & Leadership

Expert

MARKET ANALYSIS

Expert

MARKET SHARE

Expert

SALES

Expert

Data Analysis

Expert

ERPCRM

Expert

Inventory Management

Expert

COMPUTER LITERACY

Expert

Sales Forecasting & Demand Planning

Expert

Negotiation & Contract Management

Expert

Microsoft Office Suite

Expert

Adaptability & Work Under Pressure

Expert

COMMUNICATIONS

Expert

FAST MOVING CONSUMER GOODS

Expert

ACCOUNT MANAGEMENT

Intermediate

DISTRIBUTION STRATEGIES

Intermediate

LEADERSHIP

Intermediate

MANAGED ACCOUNTS

Intermediate

MARKET SHARE

Intermediate

RETAIL EXPERIENCE

Intermediate

SALES

Intermediate

TRADE MARKETING

Intermediate

WHOLESALING

Expert

FMCG

Expert

B2B Sales

Expert

Social profiles

Languages

Arabic

Native Speaker

English

Intermediate

Training and Certifications

Certifications
Saudi Driving License
Sales Fundamentals Course
Saudi Driving License
شهاده خبره
Al Wefag Trading & Manufacturing Co. Ltd
Jun 2021 - Oct 2025

Training
Sales Fundamentals Training
Al Wefag Trading & Manufacturing Co. Ltd.
Dec 2021

Hobbies and interests

Ping Pong