Marketing Manager
exemore
Total years of experience :14 years, 1 Months
• built the exemore.com business from the ground up, collaborating with the development team and dealing with shipping and payment companies until the company was up and running.
• Made agreements with over 600 vendors (manufacturers) to publish their products on the exemore marketplace in order to export their products to traders outside of Egypt.
• Conducted market research for the targeted countries (the USA, African countries, Arab countries, European countries) to gather trader’s data, consumer behavior, buyer persona, fashion trends, competition, and pricing and we have opened office in Nigeria.
• Led the e-commerce marketing team's performance (media buyers, SEO, social media, graphic designers, content team, category team, online sales, moderators).
• Developed the customer value journey that attracts and converts prospect traders into customers, We have reached to +1500 B2B orders (Website purchases direct) and + 2000 B2B orders with sales team for targeted countries
• Planed, executed, and optimized exemore.com social media campaigns (awareness, messages, lead generation traffic, carousel and conversion retargeting ads) across multiple platforms
• Planed, and optimized SEA campaigns (google search, GDN, video and remarketing ads)
• Measured and analyzed campaigns performance (CTR, ROI, ROAS, etc.)
• Monitored SEO on-page and off-page execution.
• Prepared reports for the ecommerce performance, user experience, demographics and interests, using Google analytics and other tools like Hotjar, and Clarity
• Automated marketing and repeated activities, by using Zoho-One
• Develop marketing growth plans and strategies in accordance with Egypt's business objectives.
• Convert potential companies into subscribers by developing a customer value journey.
• Marketing leads have been successful in generating 86% of PetroApp's overall sales like (Americana Group, Juhayna, J&T, EMAAR, Pharma overseas, Ministry of Electricity, Sumed for petroleum, Noon, +1000 corporate sales and +12000 leads)
• Overseeing a company's online presence on various platforms (such as websites, social media accounts, search engines, etc.)
• Plan, execute, social media campaigns (awareness, messages, lead generation, traffic and retargeting campaigns)
• Ensure the provision of all marketing collateral, tradeshows, testimonials, advertising materials, and marketing campaigns.
• Oversee the telemarketing and corporate sales team and give them all the information and training they need.
• Keep track of and assess the campaign's performance (ROAS, ROI, CTR, etc.).
• Use CRM to automate marketing and sales processes by using Zoho-One
• Marketing leads were successful in contracting with Alex University for the Tasked-in App, and we were able to sell four ERP systems and twelve ecommerce websites in KSA.
• Conducted product and sales training for the marketing and sales team.
• Provided support for marketing collaterals, advertising materials, marketing campaigns, tradeshows, and other promotional activities.
• Managed telemarketing team and provide them with all training and leads.
• Implemented marketing strategy and marketing plan based on market requirements.
• Worked on segmenting AutoMax ERP into modules and targeting companies based on how each module benefits them.
• Planed, executed, and optimized social media campaigns (awareness, messages, lead generation, and traffic) across multiple platforms.
• Established and managed e-commerce and marketplace Magento platform goals and objectives including dealing with e-payment and shipping companies.
• Established office in Egypt to run marketing activities.
• Involved in some marketing activities for the Municipality of the Western Region.
• Conducted market research and surveys to understand customer's needs, new opportunities, and future directions inside and outside Egypt.
• Worked on new markets to export our products to Africa and MENA region.
• Built a solid relationship with key customers (consultation & contractor offices).
• Developed and managed social media campaigns
• Honored by VP for Creating Social media channels 2009
Strategic Marketing and its Environment Using Technology for Customer Relationships in Global Environment Target - Market Selection and Research Consumer Behavior Market Research Promotion Decision Product Decision Pricing Decision * Internet Marketing with Lynda course Online marketing strategy Media buying Inbound marketing Building or Optimizing a Web Site for Online Marketing SEO Social Media Marketing Google analytics Growth hacking Email Marketing
Strategic Marketing and its Environment Using Technology for Customer Relationships in Global Environment Target - Market Selection and Research Consumer Behavior Market Research Promotion Decision Product Decision Pricing Decision * Internet Marketing with Lynda course Online marketing strategy Media buying Inbound marketing Building or Optimizing a Web Site for Online Marketing SEO Social Media Marketing Google analytics Growth hacking Email Marketing
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