Regional Digital Lead
Procter & Gamble
Total years of experience :20 years, 10 Months
Leading consumer health division in the Middle East.
Planning digital strategy across the region for our
brands (Neurobion, Femibion, Seven Seas).
Work closely with global team and agencies for
executing our digital activation.
Localize campaigns to fit each market needs.
Leading all digital strategy to all clients across all digital platforms.
• Handled all digital accounts in different industries (Oil & Gas, Hospitality, Healthcare, eCommerce, FMCG, Automotive and Real Estate)
• Established Abbott Diabetes Care Digital foundation
• Plan and execute all web, SEO/SEM, marketing database, email, social media and programmatic campaigns
• Support the sales and account management team during the creation of proposals and client pitches
• Work with various internal teams to design, build and maintain social media presences across multiple client accounts
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies, especially in the field of content development, video, emerging channels etc.
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Instrument conversion points and optimize user funnels
• Collaborated with agencies and other vendor partners
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Key Achievements:
• Increased online sales in ALJ Electronics eCommerce website 50% compared to last year
• Increased number of online booking on Palazzo Versace hotel by 70% compared to previous campaign
• Increased traffic and reach to BinSina pharmacy by 200% (website launched on January 2017)
• Responsible for the development and execution of the annual online marketing plans of Emaar Misr and all its subsidiaries
• Tracking conversion rates and making improvements to Emaar websites.
• Managing the company's databases in addition to the frequent communication to the diverse segments of the databases.
• Utilizing a range of techniques including paid search, SEO and PPC.
• Develop and manage the company's social media platforms.
• Managing online brand and product campaigns to raise brand awareness and leads generation.
• Responsible for the development and execution of all online campaigns from which generating online sales.
• In charge of the development of PC/ Mobile applications that serves the company's marketing needs.
• Responsibility for planning and budgetary control of all digital marketing
• Evaluating customer research, market conditions and competitor data.
• Review new technologies and keep Emaar at the forefront of developments in digital marketing.
• Generate reports for all online activates on monthly basis.
• Responsible for Social Media Listening on all platforms and monitoring competitors as well
Key Achievements:
• Generated online sales in 2015 by 900 Million EGP
• Increased the number of subscribers in our database by 150%
• Doubled the number of followers in all social media channels.
Worked on a portfolio of premium branded developments across the region with international partners:
Versace Home - FENDI Casa - Paramount Hotels & resorts - Trump Organization
Website: Damacproperties.com
• Responsible on Planning and delivering an annual digital and social media strategy to support the business objectives in Middle East, Africa, GCC, CIS and Asia.
• Responsible for all digital activations and roadshows globally.
• Managed DAMAC Properties Corporate websites and hospitality websites.
• Developed and implemented online lead generation campaigns driven by high quality online content.
• Managed all Social media platforms and increase brand awareness and loyalty in social media channels and maintain corporate reputations.
• Working on organic SEO (Search Engine Optimization) and SEM (Search Engine Marketing)
• Managed all EDM with specific target audience.
• Generate report and statistics about website and social media KPIs to the management on monthly basis.
• Managed all website updates and live chat monitoring on daily basis.
• Explored new opportunities in new markets “Chinese Market”
Key Achievements:
• Generated online sales in 2014 by 1.5 Billion AED
• Award Winner for the Best Developed Website in the Real Estate industry in 2014 by International Property Awards
• Award Winner for the Best Developed Website in the Hospitality industry in 2014 by International Property Awards
• Penetrated Chinese Market by “Safe Haven” campaign which increased sales by 20%
Established online presence of Amer Group from websites, social media and annual strategy.
Website: Portogroup.com
• Managed all Amer Group Websites (5 websites).
• Design, implement and managed online marketing programs (across search, display, social, and mobile)
• Ensure monitoring and oversight for high quality of Amer websites.
• Managed online budgets, forecasting monthly goals and ensuring that they are achieved.
• Optimize campaigns, bidding strategies, and keyword management.
• Research and Recommend best practices for targeting, keyword expansion, and competitive research.
• Campaign booking - from pending to Display IO creation
• Ensure continuous campaign evaluation and analysis with recommendation of optimization opportunities
• Watch out for positive and negative comments by users and analyze what is being said about the brand in social media
• Sent daily, weekly, monthly and quarterly digital reports to stakeholders.
• Lead the planning and implementation for all websites.
• Analyze products and select best supplier (Price, Quality, Time)
• Plan monthly campaign for local and international online media.
• Managed websites through social media(Facebook, twitter, LinkedIn, Pinterest, youtube), more than 5 Facebook fan pages with average from 50k-200k number of fans.
• Created regular eBlast and Newsletter for the company updates.
• Created monthly website statistics using raw log files generator and Google analytics.
• Distribute weekly tasks to team members
• Gave training to our team members on our system.
Key Achievements:
• Increased online sales by average 200 Million EGP annually.
• Award Winner best CSR campaign in 2011 by Ministry of Communications and Information Technology
Managed all online Hero Baby products in Middle East & Africa and increased the online sales through our e-commerce channel.
Website: Herobabystore.com
• Established e-commerce website for Hero Baby products.
• Built fan page and integrated with e-commerce engine(https://www.facebook.com/herobaby.mea)
• Integrated Customer Feedback and follow up complaints through Live Chat, Email, CRM
• Deployed marketing and promotions to drive profitable sales on the website.
• Made new deals on different ecommerce websites in Egypt like Jumia.com, Nefsak.com, agzakhana.com, souq.com.
• Increased brand loyalty by creating rewards membership for mothers.
• Create EDM with special offers for mothers and occasion (like Birthday gift)
• Launched online campaign with new products of Hero Baby and got feedback from mothers (Testimonial Section)
• Lead SEO & SEM campaigns.
Key Achievements:
• Increased 30% of Hero Baby sales online.
• Award Winner the most engagement fan page in 2013 vs. all Hero fan pages “11 countries”
• Exceeded 1 million views on YouTube for the latest TV ad during 2013
In charge of Windsor Brokers website and updates.
Website: Windsorbrokers.com
• Managed all Windsor website updates in 6 languages (English, Arabic, Chinese, Persian, Greek and Russian)
• Coordinates with art department for website design.
• Create e-mail marketing by checking standards of Newsletter and eBlast.
• Managed website through social media like facebook, twitter, social forums.
• Design and implement landing pages to our affiliates.
• Managed SEO (Search Engine Optimization) for website with all languages
• Managed Google adwords and plan monthly campaign
• Create Monthly report for website statistics which count and track all visitors and analyze them.
Responsible on Thomas Cook website with all updates including design and usability.
Website: Thomascookegypt.com
• Managed all website products (Inbound, Outbound & Domestic packages)
• Developed seasonal packages using CMS (Content Management System)
• Created template pages for all website new products.
• Design & implement layout of new campaign like MasterCard campaign.
• Design & implement Thomas Cook Intranet website using DotNetNuke ®.
• Created seasonal E-Blast and Newsletter.
• Designed Cooks News link magazine.
• Create monthly website statistics using Web Log Expert® .
• Created monthly SEO (Search Engine Optimization) report, Using Traffic Blazer®.
• Created logo for new Thomas Cook sister company (Travel Choice).
Job Duties:
1. Digitize all material tapes on Final Cut Pro (Mac OSX System).
2. Edit, trim and organize scenes with cameras
3. Creating 3D Effects for the intro using 3D Studio Max and Adobe Illustrator.
4. Create TV program logos.
5. Create promos and fillers for both channels (Venus Hits and UM)
6. Create channels identity and online marketing.
7. Color Correction 3 - way
8. Composting and working with green screen.
9. Branding for two new Channels (Venus Hits, UM).
10. Marketing the TV series through social media, Arabic forums and banners exchange.
1. Digitize all material tapes on Final Cut Pro (Mac OSX System) for mbc programs (Yallah Shabab and Millionaire).
2. Edit, trim and organize scenes with cameras angels
3. Creating 3D Effects for the intro using 3D Studio Max and
Adobe Illustrator.
4. Update mbc sister websites design & implement.
• Bachelor in Faculty Of Commerce, Arabic Section, Major Accounting, Ain Shams University, Cairo , Egypt (2002). • PMP certified. • Certified Google Adwords Fundamentals. • Certified Google Adwords Advanced Search. • Certified Google Adwords Display. • Certified Google Adwords Shopping. • Certified Google Adwords Video. • Certified Google Adwords Mobile Advertising. • Certified Google Analytics. • Certified Inbound Marketing from HubSpot • Certified Marketing 2011 at Swiss eLearning Institute • Certified eMarketer (CeM) at eMA (e-Marketing Associates) • Adobe Certified Expert (ACE) in Photoshop CS2 • Apple Certified Pro (ACP) Final Cut Pro, Level 1 • Diploma in Computer Science, Professional Certificate in Internet and Intranet Section, American University in Cairo (AUC). • Microsoft Certified Professional (MCP) • School : El Salam Collage (English).