Creative Lead
Informa PLC
Total years of experience :19 years, 2 Months
No one would have crossed the ocean if he could have gotten off the ship in the storm, understanding that it is ok to be scared or uncertain about passing this barrier, while right beyond those barriers ultimately lies your dreams, and here we are.
Now, from a wide to a wider angle, the perspective has been identified, with a new role has many challenges for proving that every dream with hard work can come true.
As a creative lead in Informa, my responsibilities get much bigger but promising to improve the quality of my work, team development, a creative environment, and more satisfied clients.
My responsibilities include multiple sectors، related to Informa's core values and business as a big name in the events management and organizing field.
Starting from the exhibitor rented spaces, exhibition setup, and the related artworks.
- BTL & ATL.
- Corporate branding.
- Video production.
- Product design.
- User experience research.
- Application management.
- Digital services.
I am exploring and getting more skilled day by day, trusting in the god that nothing can stop my passion, and the sky is my bounders.
My new challenge this time is in a regional role with huge responsibilities.
Skills adapting, a new culture for achieving effective and sustainable workflow for the whole group to fit our identity, leaders' new direction, and the expansion plan.
We're reaching our targets from the unification to the maximum utilization.
My role is to create innovative strategies for every single project considering, branding-wise, creative concepts with suitable rationale, cost efficiency, group unified targets, and new techniques to fit our marketing needs.
I am leading MEAHCO's internal communication agency and its all production sections.
- Creative Strategies
- Branding plans
- Content Creation
- Events Creation
- Visual Communication
- Media Production
- ATL -TTL - BTL - OOH Production and tracking.
- Digital Marketing & Social Media Content
- Web Design & Mobile Apps
We all cooperate as one cell improving our image by creating a unique persona in every service we provide with keenness on our culture because we care like a family.
You can not drive a blindfolded brand without a strategy.
Creating a brand needs the right mix of planning and creativity.
At manifest, I research, strategize, and originate with passion and accuracy so your brand can find its voice and prosper.
Aim to participate in trends, but we also aim to set them in our way, as per our usual slogan.
Let’s get the strategy straight!
Leading the creative team of the Bugshan's internal kitchen across all of the middle east subseries and sister companies serving different cultures and industries in more than 7 countries such as Kenya, Rwanda, KSA, and Egypt.
Starting from system integration, Digital Media Marketing, and solutions development have been established to help brands expand into new markets, empower existing shares, and compete at the highest levels.
We're trying to give this perspective, with our experience, confidence, talents, and commitment to creating products that suit each of our clients.
Exploiting my expertise in the freelancing market with excellence in different categories, such as
Branding
Referring to many details, not just a design, it's a fully integrated service starting from marketing strategy, positioning, identity development, and brand design, especially for the rebranding plans and creative awareness direction.
Creative Content
Market research to persona and story creation with effective campaigns with creative content based on a suitable marketing strategy.
Photography
Trendy techniques, creative ideas for all photography usages, fashion, accessories, event coverage, food, real estate, and commercial photography
Event Creation
Five years of experience in the event management, shows flow, activities, entertainment ideas, and even games, to the needed adaptation, and to come out with a very successful event.
UI/UX
Good ability to create trendy UI&UX of the website, mobile apps, and software user interface with a lot of work experience in UI and UX scenarios.
Calligraphy/Typography
The first entrance to this career and childhood talent with a daily activity appears on all my work with a unique adaptation, born together and still encouraging me to get deep in the creative industry.
Book Covers Design/Publishing
100 book cover designs in the last five years with the most famous and talented writers.
Visual Design
Use all the mentioned qualifications and refined content to create an attractive visual design.
Digital Platforms
Keep up to date with all the social media platform changes, creative visuals, and creative content.
I am using a blend of technical skills and an artistic eye to take pictures of people, places, landscapes, food, and you name it will act as an artist.
Fashion photography, accessories, event coverage, food, real estate, and commercial photography.
I am skilled with light setup adaptation, retouching, photo editing, and commercial printing scenarios.
Trendy techniques, creative ideas for all photography usages, fashion, accessories, event coverage, food, real estate, and commercial photography
I am a freelancer focused on gaining new business and experience under the Artitude studios umbrella.
I am leading Cheerful, the in-house agency Andalusia Group.
Support the consumer revolution that nurtures the health of the next seventh generations by establishing a talent powerhouse that brings our principles.
A creative team of 22 members leading all visual communication aspects of our brands, in collaboration with the internal marketing team and agency partners, including packaging design, point of sale, digital assets, and photo/video style.
Driving and evolving the Cheerful aesthetic and global creative vision and championing that vision throughout the organization, cooperating with all the teams, conceiving and implementing concepts, guidelines, and strategies in various projects, and overseeing them to completion with account executives.
Developing and motivating different teams of art directors, illustrators, and copywriters, with daily basis brainstorming creative sessions,
and doing our best to enhance our society to make others' lives better.
Intermark is a unique subsidiary of the global IMN in the MENA region.
I've accomplished work requirements by orienting, training, assigning, scheduling, and coaching employees.
Met work standards by following production, productivity, quality, and customer-service standards coordinating creative activities, managing project content by reviewing and approving art and copy materials developed by staff, and obtaining client approval by presenting final layouts.
Developing marketing strategies by examining client objectives; planning, scheduling, and completing design and production requirements for direct marketing, telemarketing, and advertising, and keeping clients informed by compiling, analyzing, and reporting marketing results; forwarding plan projections and updates plus revising marketing plan by analyzing campaign results, and identifying expansion opportunities.
Primarily my remit is to deliver creative solutions for marketing communications briefs with a focus on live events, experiential campaigns, and digital across existing client projects and new business pitches.
As a member of the leadership team, directing the creative function and culture of the business and ensuring they are implemented in the company to come with a strong track record for success - a little extra desk time is well worth it.
I work closely with the senior leadership team, which comprises our MD, client services director, operations director, and creative services director and oversee the design team and work closely on most projects with our senior designers.
We need to be ever more consistent while working with new people around the creative communications we provide, and I love being part of developing opportunities for the agency and any new projects.
Significant jump and expansion in my responsibility and dealing with different nationalities and cultures and openness to new business types, and so develop my skills as a pragmatic of the company in the design department with devising new methods.
TECHORG is one of the MATA organization companies, and I've developed its corporate Identity and made a radical change in its official website, and developed the company's advertising thinking and way.
Updating all advertisement scenarios and involved in creating a campaign that has an instant, positive impact on the consumer to promote the product or brand advertising plus many tasks and duties may include with the copywriters, and working on designs to produce an effective advertising campaign the within a budget plus editing the final results for the presentation to the client.
Target is a marketing agency attached to a print house with a list of clients such as Coca-Cola, Edita, and Vodafone.
I am leading a qualified art team to serve all the marketing bases, identifying growth and development opportunities for each client, and overseeing the productivity of all team members, short and long lead artwork projects, briefed by the marketing, and sales, ensuring all artwork is on brand, engaging, and delivered on time.
I'm developing the team and supporting the internal and external designers, printers, and other providers through every, stage of the artwork.
Fekra is a Creative digital agency specializing in branding and media.
I'm a key player responsible for the concept implementation of all design scenarios that meet marketing strategies for our clients.
I'm generating ideas to portray concepts and advertise products/services maintaining brand consistency throughout our marketing projects, liaising with marketing and design teams to meet deadlines, and staying up-to-date with industry developments and tools to generate trendy designs.
A young beginner, and because of my passion for the design industry, I've worked as a master key and specialized in helping clients communicate an appealing image through digital, electronic, and print media.
Maybe designing logos, brochures, signs, movie posters, or even website interfaces, assessing client problems, and creating solutions with design graphics to aid product branding and sales to grow was my top role.
The acting and directing emphasis takes an advanced approach to acting using multi techniques and the comprehensive study of genres and styles. Studying the fundamentals of filmmaking, but becoming familiar with all aspects of movie production through the academy’s philosophy of learning by doing, in just a single year in a directing program at the academy.
Activities and societies: I am focusing on multi-volunteering works that exploit my experiences as a creative director and motion supervisor and as a win-win situation to help, and serve the community and refine my experiences with daily learning techniques with the diploma program.Activities and societies: I am focusing on multi-volunteering works that exploit my experiences as a creative director and motion supervisor and as a win-win situation to help, and serve the community and refine my experiences with daily learning techniques with the diploma program. A journey, not just basic job rules, and career achievements, It's a life filled with unique moments of learning, teaching, chances, falls, and sure successes. Long-term plans with everyday refining and updates with a baby step that precedes the big jumps to new summits as a director with unique and practical VFX and media production experiences.
Activities and societies: I participated in the Egyptian charity campaign ( Together Against Poverty ) as a volunteer designer by designing the campaign master visuals and the rest of the requirements. Activities and societies: I participated in the Egyptian charity campaign ( Together Against Poverty ) as a volunteer designer by designing the campaign master visuals and the rest of the requirements. This diploma includes a few general educational scenarios such as mathematics and graphical fundamentals related to graphic design and how being familiar with computer graphics and design software such as Photoshop, Illustrator, InDesign, Premiere, and After Effects fundamentals and some practical techniques like Layout, Manipulation, Digital illustration, UI design, Typography, Color Theory, and Design History.
A career in business touches on information technology and leadership dynamics, and here is where I found great room for growth. When you find the right fit, you’ll find that working your way up the ladder may be both challenging and rewarding, plus skills you acquire in one capacity will translate into others as your career path evolves. I have learned and developed my qualifications in various tracks like Establish and carry out departmental or organizational goals, policies, and procedures. Manage general activities related to making products and providing services. Innovate by applying new technologies in the workplace. Consult with other executives, staff, and board members about operations. Identify places to cut costs and improve performance, policies, and programs. That helped me in my current career to improve my business in the design career, which made me more than proud of my study.
