Strategic Planning & Information Manager - North Africa
British American Tobacco
Total years of experience :14 years, 11 Months
- Transform the planning department to become more data intelligent and versatile by utilizing advanced business intelligence tools to assist stakeholders to view the market dynamically and transform the data that is available to key insights.
- Standardize and own the planning function within the organizing by providing accurate forecast for sales and supply chain material requirements.
Oversee the marketing and planning aspect of the North africa region by building and maintaining a 5-year outlook for the region, provide monthly forecasts and flash reports & prepare yearly budget. Other responsibilities include providing country reports for strategic positioning, competition monitoring and trade data analysis.
-Coached and Supervised a team of data analysts in the middle east region (Dubai, Cairo and Mumbai).
- Analyzed customer data to provide competitve intelligence for drill bits
- Assist in detecting uninvoiced products >2M$ in the Middle East in a span of 7 months using data analytics.
- Provide management with suggested KPIs to reduce DSO for Drill Bits.
- Calculate Accurate Market Share representation for the market in the Middle East.
Major in Economics. Minor in Computer Science