Consumer Insights-Senior Manager
Nielsen
Total years of experience :23 years, 8 Months
Senior Executive Consumer Research, who handled multiple studies across different industries with highly reputed clients.
Responsibilities included: receiving briefs, writing proposals, designing the research tools, supervision of the fieldwork, analysis, report and presenting findings to the client.
Highly involved in Quantitative and Retail Audit team to deliver integrated findings and hence adding value to the client.
Responsible for coaching new interns and fresh graduates to enhance work force.
Completely responsible for all research studies from proposal stage to presentation to the client.
Aimed to develop historical and heritage location and hence my role was to run social research studies before putting consolidated developmental plans.
