Mohammed Mustafa

Key accomplishments
• Engaged in the preparation of competitive intelligence reports using Advanced MS Excel skills, competitive profiling, forecasting, inventory control and business deep dives for developing yearly promotional planning and pricing.
• Played a stellar role in building relations with key principals P&G and Delonghi to capture larger market share versus competition and build equity on existing range of products like Braun beauty and Lifestyle SDA.
• Outstanding efforts in conducting sales analysis against forecast and prepare relevant reports for higher management.
• Significantly contributed in developing and managing demand generation and key account management activities including analysis of Modern Trade accounts, liaising with Channel Managers for sales and promotions, new listing of products. Preparing sales targets for team and individually.

Key responsibilities
• Driving values sales ahead of volume sales by consistently monitoring product mix used during promotional activities.
• Working in conjunction with sales team as the key advisor and product advocate for achieving sales and business development targets.
• Liaising regularly with other channel and sales personnel, and colleagues from other departments for conducting research and development, pricing, purchasing and production, and senior company managers.
• Diligently executing national promotions and pricing channel wise for the UAE market including Modern Trade Accounts, Electro Retail accounts.
• Managing responsibilities related to effective business planning, implementation, supervision and considering corrective actions to stay ahead of competitive markets.
• Actively participate in product launches to promote company products, enhance the company’s image, maintain business volume and accelerate growth in terms of turnover, client base and staff.
• Developing, coordinating and implementing marketing plans designed to maintain and increase existing business and capture new opportunities.
• Involve in strategic marketing and operations planning with top executives for setting objectives and methods to accomplish the same
• Providing advice and guidance to the management regarding product requirements for the target markets with the objective of securing maximum market share and sustainable market growth.

Key accomplishments
• Significantly added value to the marketing direction while ensuring tactical execution of strategies for POS related activities of the company.
• Built and maintained productive business relationship with key decision makers across existing client as well as prospect organizations for securing POS floor display projects. Successful projects included MARS Co., Unilever, Al Marai, Saudi Master Baker Co., Saudi Johnson Co, etc.

Key responsibilities
• Defined and implemented sales and business strategies aligned to organization vision for accomplishing growth objectives.
• Steered the team sales budget, market sales analysis, with excel dashboards and KPIs while regularly reporting and coordinating with Head of Sales and Marketing Manager.
• Mentored and managed sales staff and key account associates ensuring productivity of the team, coaching and developing members while performing team and individual assessment.
• Developed business and achieved sales, profit in the assigned key accounts. Regularly held meetings with Regional managers to restructure strategies for dynamic markets
• Identified prospective clients in the assigned territories, presented company offering through weekly meeting and generated business from the existing and new clientele, thereby achieving business targets.
• Reviewed field information and analyze market trends to develop account sales plans, annual budget & defined guidelines to control expenditures.
• Analyzed business trends to develop business growth strategy through monitoring of market developments, competitive threats and taking care of timely and correct business reports and forecasts.

Growth Path
• Unit Manager - Market Strategy & Planning: July 2006 - Nov 2009
• Key Accounts Executive: Sept 2004- July 2006

Key accomplishments as Unit Manager
• Instrumental in coordinating with Procter & Gamble - UAE for planning and executing promotions besides leading teams to obtain market feedback, competitor activities, sending promotion close out reports, forecasting and sales.
• Diligently performed data analysis in Excel and Excel Dashboards.
• Remained on the cutting-edge, driving new business through key accounts and establishing strategic partnerships and relationships to increase sales revenue. Key client included Braun portfolio products mainly home appliances, personal care range and Oral B (FMCG) section.
• Designed and supervised strategies new product listings, sales & marketing of complete product range in the designated area of Dubai market
• Spearheaded team of merchandisers & Sales promoters for merchandising and promotional activities in order to position brand image and build on brand equity in market.
• Outstanding role in building business with major retailers through negotiations and finalization of yearly business development contracts. Key retailers included Carrefour, Plug Ins Electronics, Sharaf DG and Hyper Panda

Key responsibilities
• Spearheaded revenue management and maximized profitability by proposing and developing sales plan for achievement of sales targets by channel with KPIs including weighted distribution targets by channel and area.
• Developed & drove budget strategy/business plan while developing and executing POSM allocation by market through brand guidelines
• Conducted segmental analysis of market performance, identified the gaps and executed measures to improvise sales.
• Integrated inputs from market, customer, competitor, macro trends, financial, etc. to develop distinctive strategic revenue and pricing plans.

Key accomplishments as Key Accounts Executive
• Analyzed business trends to develop business and key account growth strategy through monitoring of market developments, competitive threats and taking care of timely and correct business reports and forecasts.
• Tasked to lead dubai market for sales of Braun portfolio and Oral B range to key accounts like Carrefour, Plug Ins, Sharaf DG and pharmacies.