Head of Digital Marketing
Kleindienst Group
Total years of experience :14 years, 10 Months
• As the head of the marketing department, I oversee all communications, public relations and promotional activities selected to support the brand and marketing strategy. This includes Digital Marketing, Brand Management, Roadshows, Internal Communication, CRM Tool management, social media, Website, Real Estate Portals, and Visual production.
• Build our digital marketing roadmap.
• Manage all digital marketing channels (e.g. website, blogs, emails, and social media) to ensure brand consistency.
• Measure ROI and KPIs and prepare budget.
• Develop specific campaigns to create and maintain high levels of customer interaction.
• Oversee our social media accounts.
• Manage and improve online content, considering SEO and Google Analytics
• Forecast sales performance trends and act proactively to increase our market segment.
• As the head of the marketing department, I oversee all communications, public relations and promotional activities selected to support the brand and marketing strategy. This includes Digital Marketing, Brand Management, Roadshows, Internal Communication, CRM Tool management, social media, Website, Real Estate Portals, and Visual production.
• Build our digital marketing roadmap
• Manage all digital marketing channels (e.g. website, blogs, emails and social media) to ensure brand consistency
• Measure ROI and KPIs and prepare budget
• Develop specific campaigns to create and maintain high levels of customer interaction
• Oversee our social media accounts
• Manage and improve online content, considering SEO and Google Analytics
• Forecast sales performance trends and act proactively to increase our market segment
• Establishing a strong brand identity, key messages & working towards building strong brand awareness
• Developing and executing a result oriented on ground and digital marketing plan
• Establishing strategies for customer acquisition and retention
• Coordination with strategic partners to promote existing services; new products/services
• Identifying on ground marketing opportunities within community
• Creating brand awareness through all digital and social media platforms
• Oversee the implementation of brand, digital and social media strategy
• In partnership with stakeholders, develop the road-map for the evolution of the positioning platform and the key strategic elements for consideration
• Liaise with the analytics team to develop standardized metrics reporting and scorecards for all digital marketing initiatives
• Research and identify market trends, on-line consumer behavior, and develop on-line promotional opportunities
• Analyze customer experience and discovery process to define and maximize media channels for advertising campaigns
• Coordinate the development of online promotion, including overseeing the creative concept & content development, that meet the marketing/business objectives, furthering brand strategy, and promoting successful campaigns
• Work with stakeholders to set appropriate sales/marketing targets by geography for new business development
• Developed and managed digital advertising programs using Google AdWords, Facebook, and third-party content distribution networks
• Performed monthly adjustments on client accounts/campaigns in Google AdWords and social media channels in order to maximize performance within current budget
• Produced monthly performance reports for clients for SEM programs utilizing reporting tools such as Google Analytics; determined key metrics that were of primary importance to clients
• Supported business development through the development of comprehensive multi-channel digital advertising programs, written proposals and client presentations
• Implemented SEO strategies for client websites including layout, content optimization, keyword structuring, etc.
• Assisted in providing ROI analysis of clients digital marketing campaigns
• Supervised and managed all phases of projects in an effective manner, from conceptualization to completion
• Cultivated key relationships with stakeholders and clients to ensure loyalty and drive business opportunities
• Crafted intriguing entertaining content, informative video and animation content for the company website
• Conducted ongoing research and analysis of trends in online marketing social media; shared research to inform strategic product and marketing decisions
• Provided campaign performance reporting and analysis to senior managers and clients
Utilized experience in a wide range of digital marketing disciplines, including marketing automation, SEO/SEM, web development, content, digital/performance advertising.