Mohamed Salim Allawi

• Secured prominent media coverage in local and regional digital, social, print and
broadcast media using a variety of tactics.

• Organized hundreds of press interviews with major media platforms in the UAE
and the wider GCC region.

• Translated press releases from English into Arabic and vice versa for a wide
spectrum of clients and created tailored content pieces for clients’ internal and
external communications strategies.

• Facilitated a wealth of collaborations between clients and influencers/ digital
platforms across the GCC.

• Organized many successful press conferences and roundtable for clients representing
several sectors, including hospitality, finance, education and destination free
zones, amongst others.

• Created Arabic social media content for various household name consumer brands
and business to business entities.

• Played an instrumental role in the pitch process, contributing relevant Arabic
focused media strategy and conducting appropriate research.

• Was responsible for compilation and presentation of regular media coverage
reports and analytics focused on clients’ communications objectives.

• Maintained relationships between the clients and the media.

• Built a good relationship with GCC media.

• Arranged interviews for the agency’s clients with media in the UAE and the Middle East.

• Coordinated with the agency’s clients to prepare editorial material and liaised with
third-party suppliers.

• Followed up with media to get news of the agency’s clients published especially in
major regional publications.

• Coordinated with overseas media to conduct interviews with CEOs/ dignitaries
visiting the UAE.

• Established good relations with local and regional media that help the agency’s
clients greatly in maintaining their media presence.

• Handled all day to day written communications with clients and third parties.