Senior PR Account Manager
VMLY&R
Total years of experience :13 years, 6 Months
• Secured prominent media coverage in local and regional digital, social, print and
broadcast media using a variety of tactics.
• Organized hundreds of press interviews with major media platforms in the UAE
and the wider GCC region.
• Translated press releases from English into Arabic and vice versa for a wide
spectrum of clients and created tailored content pieces for clients’ internal and
external communications strategies.
• Facilitated a wealth of collaborations between clients and influencers/ digital
platforms across the GCC.
• Organized many successful press conferences and roundtable for clients representing
several sectors, including hospitality, finance, education and destination free
zones, amongst others.
• Created Arabic social media content for various household name consumer brands
and business to business entities.
• Played an instrumental role in the pitch process, contributing relevant Arabic
focused media strategy and conducting appropriate research.
• Was responsible for compilation and presentation of regular media coverage
reports and analytics focused on clients’ communications objectives.
• Maintained relationships between the clients and the media.
• Built a good relationship with GCC media.
• Arranged interviews for the agency’s clients with media in the UAE and the Middle East.
• Coordinated with the agency’s clients to prepare editorial material and liaised with
third-party suppliers.
• Followed up with media to get news of the agency’s clients published especially in
major regional publications.
• Coordinated with overseas media to conduct interviews with CEOs/ dignitaries
visiting the UAE.
• Established good relations with local and regional media that help the agency’s
clients greatly in maintaining their media presence.
• Handled all day to day written communications with clients and third parties.