Total Years of Experience: 14 Years, 11 Months
January 2016
To Present
Head of Research and Development - East Europe Beverages
at PEPSICO
Location :
Russian Federation
-Lead research and development including innovation, brand maintenance, and productivity across a $2.1B portfolio, 26 markets in East Europe, operationally reporting to the GM of East Europe
-Lead a team of 10 reports; 4 direct, 6 dotted line, providing critical global experiences, delivering double digit growth year over year
-Analyze trends to create a multiyear pipeline to deliver a growth strategy and land 10% plus NR from innovation across beverages East Europe
-Launched value-added water pipeline in Russia focusing on consumer demand segments to double Pepsico hydration market share
-Delivered multiyear energy pipeline focusing on mainstream, premium and ultra-premium lineup and driving 38% growth in the category. On track to double energy NR in 3 years.
-Captured $1.7MM productivity agenda with no loss in overall liking or purchase intent
-Lead a team of 10 reports; 4 direct, 6 dotted line, providing critical global experiences, delivering double digit growth year over year
-Analyze trends to create a multiyear pipeline to deliver a growth strategy and land 10% plus NR from innovation across beverages East Europe
-Launched value-added water pipeline in Russia focusing on consumer demand segments to double Pepsico hydration market share
-Delivered multiyear energy pipeline focusing on mainstream, premium and ultra-premium lineup and driving 38% growth in the category. On track to double energy NR in 3 years.
-Captured $1.7MM productivity agenda with no loss in overall liking or purchase intent
January 2015
To January 2016
Global R&D Innovation Platform Manager
at PEPSICO
Location :
United States - New York
-Oversaw the development on all Cola non-sugar programs globally to deliver non sugar strategic expansion for PepsiCo global markets
-Managed a team of product development scientists to drive a balanced portfolio of deep technical innovation & innovation line extension to maintain competitiveness in market
-Led rapid launch team to move new concepts to accelerated launch using a toolkit of innovation best-practices
-Developed & commercialized non sugar cola flavors in US & EU. Achieved double velocity vs core non sugar, capturing market share from competition.
-Managed a team of product development scientists to drive a balanced portfolio of deep technical innovation & innovation line extension to maintain competitiveness in market
-Led rapid launch team to move new concepts to accelerated launch using a toolkit of innovation best-practices
-Developed & commercialized non sugar cola flavors in US & EU. Achieved double velocity vs core non sugar, capturing market share from competition.
October 2010
To December 2014
Principal Scientist Innovation R&D
at PEPSICO
Location :
United States - New York
-Designed sugar reduction technical strategy, resource allocation, budgeting for carbonated soft drinks
-Led Innovation on Mt Dew, Energy and Cola brands focusing on line extension design & commercialization
-Collaborated on formulating, testing, launching new to market mid-calorie proposition achieving $25MM Y1
-Designed for Lean Six Sigma driven $500M productivity for new and existing products.
-Led Innovation on Mt Dew, Energy and Cola brands focusing on line extension design & commercialization
-Collaborated on formulating, testing, launching new to market mid-calorie proposition achieving $25MM Y1
-Designed for Lean Six Sigma driven $500M productivity for new and existing products.
November 2004
To June 2005
Research Assistant
at American Universit of Beirut (AUB)
Location :
Lebanon - Beirut
research assistant conducts research with the university committe after his MS degree.
September 2003
To June 2004
Graduate Assistant
at American University of Beirut (AUB)
Location :
Lebanon - Beirut
work study program, in which the university pays the tuition in exchange for research performed by the student.
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