Strategy & Growth Director
Origin Systems Middle East
مجموع سنوات الخبرة :17 years, 5 أشهر
• Got the company investment ready by drafting investment pitch, valuation, detailed business plan & strategy, term sheet & due diligence.
• Conducted 2 small acquisitions for an oil & gas digital transformation startup & a management consulting startup to complement company capabilities.
• Leading a multimillion-dollar series A round, securing interest from several strategic investors & 2 of the top regional VCs & currently in due diligence.
• Sourcing, Deal Execution, Portfolio Support, Fundraising & LP Relations.
Managing engagements & analysts team including supervision, mentoring, coaching & projects delivery.
Working on proposals, investment teasers, corporate credentials, opportunity assessments, business plans & strategy related projects across several sectors.
Acting as COO being responsible about recruiting, engagements staffing, internal operations, knowledge & intellectual capital for the firm.
Working on business development, marketing & clients’ servicing for the business advisory practice.
Sett up Egypt subsidiary including recruiting candidates for key functions, office set up, administrative & fiscal responsibilities.
Managed Analysts team including supervision, mentoring & coaching
Spearheaded recruiting activities of the firm regionally & part of the management team tasked with planning & managing the business.
Negotiated & established partnerships with other business partners, freelancers & market research agencies & field teams in the GCC region.
Managing a +1M USD service firm, with 50 head-counts, with 6 direct reports, & reporting to Group CEO & Owner.
Recovered 250k LE bad debts & reconciled 250k payables, leading to dramatically increasing profitability for 2013.
Achieved 80% of P&L in 2013 (9 months) & rectified a damaged company image via re-positioning the business to clients across the board.
Restored relations with global research firms like GFK, Kantar, & Millword Brown bringing more F&T business from them.
Cross-selling & expanding business scope to consulting for various clients: assignments included export/import strategies, business & marketing plans, etc.
Providing value addition via customizing credentials, proposals & deliverables to each client, resulting in differentiation, more business & client recognition.
In addition to GM rule, double hatting a client servicing director & acting as Research Director managing research team from September 2013 till present.
Personally supervising mega accounts, especially with large budgets, and multi-country projects, regionally in & beyond MENA.
Re-gained & won key accounts across sectors: FMCGs, telecoms, B2B, Banking, Services, NGOs, Healthcare, Durables, & Consumer Electronics.
Spear-heading business development & clients’ servicing, growing & maintaining clients' base, via consulting clients leading to solid & fruitful relations.
Ensuring smooth operations, and timely quality deliverables for multi-country, multi-industry, multi-sector clients, whether MNCs, or SMEs.
Leading the organization to improved operations, better clients’ servicing, & restructuring the organization to better meet clients’ needs.
Introducing new product offerings, initiatives, processes, SOPs in the company, and implementing them.
Recruited a full service research team from scratch & build the unit capabilities.
Performed consultative value based selling offering advisory based research solutions to clients.
Acted as the gate keeper for all deliverables before sending them to clients ensuring quality & consistency & adding value whenever relevant/possible.
Updated company credentials ensuring going to each & every client with customized credentials improving hit rate/leads & receiving RFPs, RFQs & briefs accordingly.
Delivered high-impact presentations to managerial, executive, director & CXO level audience on the client side leading to getting awarded tenders or projects.
Successfully negotiated with client management terms & conditions of projects leading to a win-win situation resulting in winning projects.
Youngest member in leadership team: participating in formulating Hero MEA new strategy & regional expansion plan, & drafting 3-5 years business plan.
Handling with P&L responsibility Vitrac jam & honey amounting to 250 Mil LE: improving profitability & maximizing market share.
Devising marketing plans including: marketing mix, brand strategy, & new business initiatives road maps, and implementing them with my team.
Brought the Vitrac brand back to ATL, redefined brand equity, created the brand new selling line, contributed to achieving double digit growth Vs last year.
Redefined market segments leading to new product offerings in category, & farmed out non-performing products to optimize my business portfolio.
Preparing & presenting monthly, quarterly, and annual business & brand updates & reviews.
Managing 2 ABMs & indirectly managing a project manager & in-house designer, to execute marketing plans & initiatives aligned with global team.
Coached & mentored junior marketing team members on agencies briefing, retail audit & sales analysis, P&L understanding, & promotions executions.
Leading functional teams & agencies to execute promos, research, ATL/BTL support, launching products, maintaining profit levels & contribution margins.
Providing export team & MEA market managers with marketing support including POSM, markets assessments, regional promotions, & special products.
My assignments included strategy development, full fledged business plans business/investor proposals, marketing plans & strategies, & HR, & training consulting for several companies in Egypt.
My clients included startup teams, family business owners, & SMEs. i worked on businesses starting from concept & business model design till revenue realization.
Worked with clients ranging from 10, 000 USD to 1 million $ companies.
Freelance trainer & motivational speaker with human development & training companies.
Formulated the corporate & business strategies for three different scenarios, after environmental and internal scan for a turnaround consultancy.
Consulted startups & SMEs in diversified businesses including: IT, publishing, localization, entertainment, restaurants, online & new media.
Salama Group: Family Business working in the automotive, retail, education & concrete industries: Marketing & Business Planning consulting.
The Agency for Development And Advancement (ADAA) Small Training Business: Strategy Development, Trainings Design & Delivery.
Performed a strategic audit, and formulated 5 years strategy for the company, presenting it to the board & reporting directly to CEO. .
Promoted twice during tenure, reported to Group Brand Manager, have 1 direct subordinate, and indirectly managing marketing services team.
Handled a business portfolio exceeding 100 Million LE of different brands, in different categories & delivering on my targets in tough conditions, having P&L responsibility for more than 25% of local business & 25 SKUs.
New Products & Categories Development: fully analyzed milk, yogurt, jam, juices, biscuits & other categories for expanding company portfolio.
Handled processed cheese line including: Panda & Anchor: triangles, jars, blocks.
Handled hard cheese line including: mozzarella, emmental, & parmesan.
Participated in launching Anchor cheese portions, glass jars, & launched Anchor powder milk in Egypt, achieving brand targets & launch year shares.
Prepared & presented monthly, quarterly, and annual business & brand updates & reviews.
Monitored brand health KPIs & Liaised with sales department to investigate brand performance on monthly basis & taking corrective actions.
Continuously involved in pricing, budgeting, sales forecasting, profitability/contributions analysis, and devising financial game plans for managed brands.
Communicated with Anchor GCC team for Anchor dairy products launch & distribution in Egypt & GCC, & ATL & BTL activities approvals & alignment.
Worked, in diverse cultural teams, with people from different nationalities, and backgrounds from both Fonterra, and the agencies sides.
Managed BTL Support including: mega sampling campaign, consumer promotions, & trade support activities exceeding targets & maximizing budgets.
Worked on media planning, TV & Radio advertising for different brands of the company.
Performed Usage &Attitude studies, tasting research, focus groups & in-depth interviews, for consumer understanding & insights generating purposes.
Selected by top management in restructuring the consulting practice, deciding Logic’s expansion strategy, developing measures & KPIs for the consulting operations, and rolling out operational improvements to the consulting business unit.
Led a team of 2 Business Analysts in different engagements modules & R&D related assignments.
Participated in building the HRM system for Egyptian Water Regulatory Agency.
Participated in a restructuring project for a high-profile major governmental institution (Confidential)
For several Real Estate Clients, participated in Business Model Design, Strategic Foundation Formulation, Organization Review & Design, market study, market entry & marketing strategies development.
Profiled & benchmarked cases for a City Image Building Project for Abu Dhabi in the UAE.
Prepared the strategic foundation for a leading Egyptian textile manufacturer.
Participated in 1M€ lean transformation project for local suppliers of one of the leading multinational FMCG companies worldwide.
Profiled key industries & sectors in Egypt & MENA including: (Telecom, Banking, ICT, Real Estate, Water & Food Processing, Printing, Packaging, Retail, Textile, Confectionary, & Furniture) for knowledge management building.
Participated in preparing various consulting modules and methodologies including: Corporate & Business level strategy formulation, Scenario Based planning, OGSM Strategic Planning Tool, Benchmarking, Organizational Restructuring, Marketing Strategies, & Balanced Score Card.
Benchmarked various practices in various industries to be deployed in different clients’ assignments.
Designed various trainings in the company induction training program including: a Mini MBA course, introduction to consulting, conducting client interviews, research, case interviews, writing business cases & case studies.
Devised a research-based career line to support the consulting BU growing research needs.
general MBA with a focus finance focus, courses covered so far: business consultancy, financial modeling, corporate finance, along with foundation courses.
graduated with honors, BA integrated Marketing Communications, and minor in Business Administration. ranked top nationwide in Thanaweya Amaa (high school certificate) public education of the schooling system of Egypt.