Mohammad Abdulhadi

• Spearheading the promotion of Electrium Electrical Product portfolio (Crabtree, Volex, Wylex, and Appleby)
in the Lower Gulf Region, with a strategic focus on wiring accessories.
• Elevating the visibility of Electrium Low Voltage Products portfolio among distributors, consultants,
contractors, and clients.
• Driving market penetration and sales growth of Electrium products in the Lower Gulf through strategic
influence on decision-makers.
• Expanding and strengthening the distribution network for Electrium products in the Lower Gulf.
• Orchestrating significant sales growth within the electrical retail market.
• Streamlining project information flow and communication.
• Conducting impactful product presentations and comprehensive training sessions for customers.
• Consistently achieving and surpassing sales targets.
• Fostering team collaboration to enhance the Electrium brand presence.

Focused on Transformers (DTX, PTX & CRT) and Renewable Transformers (Ester Trafo) for all projects outside UAE. Accountable for overall profitability, healthy growth. Responsible for the management, maintenance and cultivation of new business opportunities for the company at strategically important specific utilities, end-users, Large EPC’s, MEP contractors, engineering consultants and value-added sales agency & distribution partners.

Job Description:

• Responsibility of establishing and increasing the market penetration to deliver the company overall export sales territory budget. Manage and direct the family of sales partners on a day-to-day basis to ensure they implement the sales plan and delivery of their agreed sales budgets.
• Participates in the development and execution of the strategic plan.
• Identify and develop sales opportunities for each territory in relationship to specific utilities, government agencies and end-users.
• Assist in the development, implementation and delivery of both long and short- term market plans with the Global Sales Director to fulfill the sales team strategic objectives.
• Provide market analysis and product trends for the industry segment to the Global Sales Director.
• Recommend tactical adjustments to the overall planned objectives regarding product, pricing and coordination of the company export sales.
• Development/implementation of a plan to ensure the sales budget objectives are attained and that the sales turnover trend analysis is continually produced and monitored.
• Manage and monitor a Key Account Management strategy implemented for all customers (current & prospects) to map key stakeholders and influencers and establish clear and attainable objectives.
• Ensure individual sales agent partners produce a monthly sales territory overview report complete with a YTD sale against budget commentary and discuss that tdurimng monthly review meetings.
• Prepare and present a monthly export sales territory overview report complete with a YTD sale against budget commentary using concise bullet point summary of key events/changes over the period.
• Maintain a thorough knowledge of competitive activity in products, programs and pricing through regular reports to appropriate personnel within the team.
• As a working member of the team, actively input/output ideas, in order to better position the company in regional export markets.

Key Achievements:

• Succeeded to achieve almost 170% of the Export Budget for the year of 2020 despite of the unprecedented situation due the effect of Covid-19 on the worldwide market.
• Initiated and helped in formulating an agreement for partnership with one of main Saudi Transformer manufactures to penetrate Saudi market strongly.

Focused on Lightning Protection Systems (LPS), Outdoor Lighting, Infrastructure Lighting, MV/LV Cable Accessories, Metering and Interlocking Systems. Accountable for overall profitability, healthy growth, ensuring positive cash flow.

Job Description:

• Responsible for accelerating revenue and profit growth with increasing in the sales pipeline through the development and implementation of sales strategies for all products’ segments in order to penetrate the market properly.
• Responsibility of promoting all products that the company offers to the market by working closely with MEP consultants, Developers, and Clients in both governmental & private sectors in order to establish excellent relationships and to increase their awareness about our products as well.
• Expand the customer base through opening new channels and implementing effective sales techniques.
• Responsible for setting up the company objectives, quality objectives, job descriptions, local work instructions and organize the whole system in the company.
• Keep analyzing the market in terms of prices levels, new competitors, trends and market situation in order to be able to judge properly in which region we need to focus more to get the business and increase our market share.

Job Description:

• Responsible for developing and growing Contactum opportunities and sales in all segments within the Middle East Market promoting the Wiring Accessories and Circuit Protection products. Working closely and strategically with our team of Product Development & Marketing within the UK office, reporting directly to the Export & Development Director in UK.
• Create and implement business plans which include all key actions & marketing tools required to drive and move Contactum business forward within the Middle East market in accordance with each region requirements.
• Working closely with MEP consultants, Developers and Clients in both governmental & private sectors to establish relationships that lead to getting Contactum approved supplier.
• Responsibility of managing all Contactum partners within the Middle East regions in order to control our pipeline and grip the market properly.
• Keep analyzing the market situation in terms of opportunities, competitors’ activities, pricing and developing new products to match the market’s demands around the Middle East Region.


Key Achievements:

• Re-launch the brand name in the market of the Middle East after being away for many years.
• Lead the development of getting Contactum brand specified within important segments such as (Governmental authorities, Oil & Gas companies, ports and major product specifiers).
• Helped in developing new products to match the market demands within the Middle East Regions.


Handled projects for companies and end users such as:

• Ashghal (Ministry of Works in Qatar) for school projects.
• Qatar Petroleum (The Gate project).
• Qatar Petroleum (World Trade Centre project).
• Proto-Arabia project (The Pearl in Qatar).
• Labor camps in UAE-Dubai.
• Royal M Hotel in UAE-Fujairah
• National Housing in Kuwait (plenty of units).
• Working with different retail companies in Electrical Markets.

Job Description:

• Responsibility to promote & manage the sale of Wiring Devises, Cable Management and Lighting Control products directly through company’s partners and indirectly to the end users.
• Study the market, evaluate the business volume and create marketing plans including marketing activities like (arranging seminars, focused meetings to discuss the positives and negatives closely with our customers, trips to our factories...).
• Responsibility of managing a team of BDMs in Abu Dhabi by conducting regular meetings every week to discuss all related issues to (the projects list, key accounts, market scenario, plans, difficulties, etc.…) and follows up with them closely.
• Responsibility of managing all partners (Sales Channels Management) in the region to ensure they are on line with the agreed business plan.
• Following up with the partners on regular basis to make sure they are updated with the last products and solutions and to set with their sales staffs to check the status for each and every project and encourage them and reinforce the teamwork spirit and try to solve the difficulties they are facing in the market.
• Being involved with the distributors for any problems with their customers.
• Approach consultants, developers, ID’s and big contractors on regular basis to analyze their trends and make presentations to increase their awareness about our products.
• Digging for opportunities especially the strategic ones and coordinating to assign the right partner to start working on it.
• Maintain & Update the projects list by providing necessary reports for tracking of progress and status; including accurate forecast and project status.


Key Achievements:

• Abu Dhabi Region was able to attain a significant growth every year since 2006 until end of 2012 despite the market situation and the tough competition. We reached to $11M compare to $2.5M in 2006.
• Succeeded to specify our products in major projects in Abu Dhabi.
• Our relationship with big developers and consultants became much better comparing to the period before 2006.
• Have much bigger customer database and we keep updating that list to include other names in order to cover the whole region.


Handled projects for companies and end users such as:

• Cleveland Clinic in Abu Dhabi (U$ 1.5M).
• Emirates University in Al-Ain (U$ 1.5M).
• Ruwies Complex of ADNOC (U$ 1.5M).
• Ettihad Towers (U$ 1.2M).
• Shangri La Hotel with Al-Jaber (U$ 800K).
• Presidential Palace in Abu Dhabi (U$ 600M).
• Zayed University in Abu Dhabi (U$ 600M).
• Qasr Al-Sarab (U$ 500K).
• Marina Square “Zone C” (U$ 500K).
• Fairmount Hotel Bab Al-Bahar (U$ 300K).
• Ferrari World with Al-Dar Properties.
• Ministry of Foreign Affairs.
• Water Front Div. project (228 Villas).
• Al-Sahel Towers.
• Al-Wahdah Mall

Working in MK Wiring Devices & Accessories Division as Business Development Manager
(Riyadh branch)

Job Description:

• Study the market, evaluate the business volume and create marketing strategies.

• Approach consultants, contractors and big investors on regular basis to analyze their trends and make presentations to increase their awareness about our products.

• Visit projects to check our presence there and coordinate with our distributors to quote for them if they did not.

• Follow up with our distributors (Channel Sales Management) to know the status for each and every project.

• Coordinate between our distributors, contractors & consultants to make sure everything is going fine, and our representatives to close deals.

• Pay regular visits to our distributors and set with their sales staffs to encourage them and reinforce the teamwork spirit.

• Being involved with the distributors for any problems with their customers.


Handled projects for companies and end users such as:

Ministry of Health projects (100 - 500 beds hospitals)
British Aerospace (Salwa & Sarah projects)
Girls Presidency (Girls Colleges), Sulaimaniah Towers
Palaces Projects & Commercial Centers.

Working in Private Communication Systems as
Marketing & Sales Engineer.

Job Description :

• Cover the market through visiting clients and collect inquiries.

• Follow up with estimation people to quote inquiries as per the specs. received from customers.

• Prepare a complete offer including the compliance sheet.

• Follow up with customers for offers already submitted.

• Discuss technical/ Commercial issues.

• Follow up with consultants and push them for approval.

• Close deals with clients.

• Update customers with our new products.


Handled projects for companies and end users such as :

Ministry of Finance, Ministry of Health, Border Guards, Girls Presidency, UN, Saudi Oger, Thinet International, Al-Fouzan Co. & Swayeh Co.

Worked in Industrial Products & Systems (Low Voltage) as
Marketing & Sales Engineer.

Job Description :

• Make quotations after receiving inquiries based on the clients SLD & specifications.

• Follow up with the customers for the offers already submitted.

• Discuss technical/commercial issues.

• Pursue the client for drawing approvals.

• Make revised offers based on changes received from customer.

• Increase customer awareness about company products.

• Use the Sales & Distribution module of SAP as reporting system.


Handled projects for companies and end users such as :

EWR, SCECO S, Ministry of Education, SST, Saudi ABV, Bin Ladin BEMCO, METITO, LADA, SSEM, Al-Babtain & Al-Fouzan Co.