محمد أبو خليل

Conducting User & Market Researches.
Developing & adapting product roadmaps.
Managing & modifying all UX & Design team before approval.
Managing whole product development life cycle with other technical teams.
Acting as the Product Owner in Scrum Development method.
Writing User Stories for Development team, and requirements for UX & Design teams.
Managing product progress & backlogs through Jira PM system.
Monitoring & analysing the competition.
Testing & launching product to the market.
The product owner of Islamway.net

Job responsibilities:
• Full responsibility of planning and executing all digital marketing campaigns including (Social media, SEO, Online ads & mobile marketing).
• Develop the web product services and meet the needs of the target audience.
• Web market research.
• Setup and managing online campaigns on "DoubleClick" Ad Server.
• Analyzing the reports and statistics.
• Building and training the digital marketing team of Cairo Chamber of Commerce.
• Enhance the UX and Usability of websites.

Achievements:
• Establishment of a new Digital Advertising Network.

In 2008, I gave various sessions as a trainer in e-Marketing for the beginners.
Since Oct. 2009, I started my own unofficially business as an e-Marketing Specialist; launched many online campaigns for my clients especially in GCC using Google AdWords and Facebook Ads and pages, the campaigns targeted many markets in MENA region, USA, Canada and Europe. Till now I'm working on these campaigns in additional with consultancy for some global websites.
In 2011, I'm giving courses and sessions in Social Media and e-Marketing in general for the beginners at "A One Academy" & "m-greetings" teams.
Finally, plan to launch my own online advertising agency.

Job responsibilities:
• Full responsibility of planning and managing Resalty.Net promotions and digital campaigns using (Google AdWords, Facebook Ads, email marketing, SMS, Social networks, Press Releases, Internal banners, landing pages) in KSA, EGY, QTR, BAH, SUD and UAE.
• Planning and managing the external digital campaigns using (Google AdWords, Facebook Ads, email marketing, SMS, Internal banners, landing pages) in KSA, EGY QTR and BAH.
• Setup and managing campaigns on "OpenX" Ad Server.
• Doing marketing studies of SMS providers in the Arab World.
• Content copywriting of (Ads, Pages and Press Releases).
• Documenting the features by descriptions and mockups.
• Following up other technical and marketing teams to accomplish all assignments as required.
• Assisting in building business plans and defining goals and targets.
• Making the strategic plan for customer services and building the structure of communication channels and the reports.
• Analyzing the reports and statistics.
• Creating all sales kit and initiating the new online, mobile products.
• Managing the online products of www.reslaty.net the 2nd mobile advertising and SMS gateway in the Arab world with more than 150, 000 customers and daily 1000, 000 transactions, in KSA, EGY, QTR, BAH, SUD and UAE.
Achievements:
• Break the lowest campaign bid ever before. (3 times)
o Toyota KSA campaign.
o Resalty campaigns. (twice)
• The employee of the month (Once)

• Planning, executing and monitoring the online campaigns like etisalat, TE-Data and Care-Plus using (Google AdWords, Facebook Ads, Internal banners & landing pages) in the Egyptian market.
• Managing campaigns on the in-house Ad Server of e-Arabia.
• Reporting the campaign results with further recommendations.
• Doing Marketing Studies about the online advertising industry in other countries like Iraq, Bahrain and Kuwait.
• Handling the customer calls and emails for the online campaigns inquiries.
Achievements:
• Break the lowest campaign bid ever before. (twice)
o Etisalat EG campaign.
o Care Plus campaign.

• Executing the online campaigns for the own projects like Islamicnews.net using (Google AdWords, blogs & forums).
• Editing and publishing the technical news into the website.
• Managing the CMS of the websites as a super administrator.
• Planning for the new projects like "Bawabet El-Elm, News Bank & Fast News".
Achievements:
• Boosting the rank of Islamicnews.net website by Alexa from about 120, 000 to be about 37, 000 within just 3 months.