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Mohammad Abu-Ghazaleh, Regional Manager of Sales & Marketing

Mohammad Abu-Ghazaleh

Regional Manager of Sales & Marketing·backaldrin Arab Jordan

Jordan

Bachelor's degree, Marketing

Work experience

Total years of experience: 23 years, 8 months

Regional Manager of Sales & Marketing

January 2024 - November 2025

backaldrin Arab Jordan

Amman, Jordan

January 2024 - November 2025

Led regional sales and marketing operations across 20+ markets in MEA, APAC, and global export territories, with responsibility for driving international revenue growth, distributor performance, market expansion, and commercial execution.

Key achievements:
• Managed regional sales execution across approximately 150 bakery, pastry, and chocolate-related SKUs, contributing to JOD 30M revenue in 2024 and 35% growth versus 2023.
• Strengthened international market presence by improving distributor performance, expanding market reach, and executing focused Go-to-Market strategies.
• Transformed export and distributor operations into a scalable commercial model by onboarding certified partners, improving channel governance, and standardizing execution across regions.
• Improved team productivity by 17% YoY through KPI tracking, coaching, performance reviews, and accountability.
• Enhanced forecasting accuracy, sales tracking, and commercial planning to improve financial visibility, pipeline management, and strategic decision-making.

Key skills: Regional Sales Management, B2B Sales, Distributor Management, Market Expansion, Go-to-Market Strategy, Forecasting, Team Leadership, Revenue Growth.
Company industry:
Food & Beverage Production

Country Sales Manager

September 2021 - December 2023

Arabian Al-Ekha Group

Amman, Jordan

September 2021 - December 2023

Managed national sales strategy, revenue growth, customer development, sales team performance, and product portfolio expansion. Focused on improving market share, strengthening customer retention, and increasing account penetration.

Key achievements:
• Achieved 117.4% of annual sales target, delivering 17.4% revenue growth over two years.
• Developed and executed national sales strategies that increased market share, improved customer retention, and strengthened account penetration.
• Launched 5+ new product lines in collaboration with marketing and procurement, creating new revenue opportunities and expanding portfolio relevance.
• Improved sales productivity through coaching, KPI tracking, structured sales reviews, and performance management routines.

Key skills: Sales Management, Business Development, Revenue Growth, Product Launches, Account Management, Customer Retention, Sales Team Leadership.
Company industry:
Distribution, Supply Chain & Logistics

Export Area Sales Manager

February 2018 - August 2021

backaldrin Arab Jordan

Amman, Jordan

February 2018 - August 2021

Managed export sales across 11 countries, focusing on distributor expansion, market entry, channel development, customer growth, and regional commercial execution.

Key achievements:
• Delivered 27% regional revenue growth across 11 countries by expanding distributor networks, improving market coverage, and strengthening local commercial execution.
• Secured long-term distributor agreements that improved market coverage, supply continuity, and commercial stability.
• Developed market entry strategies that strengthened brand positioning and accelerated penetration in target markets.
• Expanded international opportunities through exhibitions, B2B events, and trade platforms, generating qualified leads and increasing brand visibility.

Key skills: Export Sales, International Business Development, Distributor Development, Market Entry Strategy, Channel Management, B2B Lead Generation.
Company industry:
Food & Beverage Production

Sales Managers

June 2017 - February 2018

O’minus Consulting

Amman, Jordan

June 2017 - February 2018

Led business development and client acquisition activities, focusing on market prospecting, consultative selling, customer engagement, and opportunity conversion.

Key achievements:
• Expanded the client base through targeted prospecting, business development, and consultative selling.
• Improved sales responsiveness and opportunity conversion by streamlining customer follow-ups, quotation handling, internal coordination, and sales planning.
• Strengthened client relationships by aligning commercial solutions with customer needs and business priorities.

Key skills: Business Development, Consultative Selling, Client Acquisition, Account Management, Sales Planning, Customer Engagement.
Company industry:
Business Consultancy Services

Sales Managers

January 2017 - January 2018

O’minus Consulting

Amman, Jordan

January 2017 - January 2018

• Led business development initiatives, expanding client base and increasing revenue streams.
• Streamlined sales processes, improving responsiveness and operational efficiency.
• Strengthened client relationships through consultative, solution-based selling approaches.
Company industry:
Business Consultancy Services

Sales & Marketing Corporate Trainer – Freelance

August 2016 - May 2017

Pioneers Academy

Amman, Jordan •Hybrid

August 2016 - May 2017

Delivered practical sales and marketing training programs for corporate professionals, translating field sales experience into actionable learning.

Key achievements:
• Delivered training programs focused on consultative selling, presentation skills, business communication, market intelligence, and client-facing execution.
• Strengthened participant capabilities in customer conversations, opportunity identification, sales structure, and practical commercial execution.

Key skills: Sales Training, Consultative Selling, Communication Skills, Presentation Skills, Coaching, Business Development.
Company industry:
Training & Education Center
Job role:
Consulting

Aramco Sr. Sales Lead

May 2012 - July 2016

Alkafaa Trading Company

Dammam, Saudi Arabia

May 2012 - July 2016

Led strategic oil and gas sales for the Saudi Aramco account over a 4+ year period, progressing to manage the Aramco division and sales team. Focused on strategic account growth, tender management, bid execution, and high-value industrial supply opportunities.

Key achievements:
• Exceeded annual targets by 7% in year one and 29% in year two, reaching SAR 20M+ in sales by year four.
• Managed high-value opportunities across pipeline materials, industrial supplies, and technical project requirements.
• Directed the full tender cycle, including RFQs, BOQs, technical and commercial submissions, compliance reviews, pricing, and final submission.
• Strengthened client relationships by aligning technical requirements, pricing, delivery expectations, and commercial terms with Saudi Aramco standards.
• Improved bid execution and sales discipline through structured opportunity tracking, team coordination, supplier alignment, and customer follow-up.

Key skills: Strategic Account Management, Oil & Gas Sales, Tender Management, Key Account Management, B2B Sales, Negotiation, Bid Management.
Company industry:
Oil & Gas

Project Manager - Marketing & Sponsorships

January 2010 - March 2012

Canada Global Consulting and Training Centre

Amman, Jordan

January 2010 - March 2012

Managed marketing, sponsorship, and project coordination activities for professional training and development initiatives, with a focus on project visibility, stakeholder engagement, brand presentation, and execution discipline.

Key achievements:
• Managed the Marketing for Professionals project, coordinating execution plans, stakeholder communication, delivery milestones, and market visibility.
• Secured sponsorship support through partnerships with training centers, publishers, and relevant stakeholders, strengthening project reach and market exposure.
• Supported product positioning and promotional planning for the MP Book, improving audience relevance and professional market presentation.
• Led branding, design coordination, and marketing material production to support campaign execution, event visibility, and project communication.

Key skills: Marketing Project Management, Sponsorship Development, Stakeholder Management, Brand Positioning, Marketing Communications, Project Coordination.
Company industry:
Training & Education Center
Job role:
Marketing and PR

Assistant Advisor - Business Excellence & Training Coordination

February 2008 - December 2009

Excellence Inc.

Amman, Jordan

February 2008 - December 2009

Supported business excellence, organizational assessment, and training coordination projects across consulting engagements, helping clients translate assessment findings into practical improvement recommendations.

Key achievements:
• Supported organizational assessments using international excellence frameworks, translating findings into practical business improvement recommendations.
• Coordinated client engagements across finance, HR, process improvement, and training-related projects, ensuring communication discipline and timely follow-up.
• Assisted in process mapping, documentation, and workflow improvement initiatives to improve operational clarity and execution efficiency.
• Designed and analyzed surveys to generate insights for client reporting, performance reviews, and strategic decision-making.

Key skills: Business Excellence, Consulting Support, Process Improvement, Training Coordination, Survey Analysis, Client Coordination.
Company industry:
Business Consultancy Services
Job role:
Accounting and Auditing

Early Career Experience - Marketing, Projects, Sales & Consulting Support

February 2002 - December 2007

Multiple Organizations

Amman, Jordan •Hybrid

February 2002 - December 2007

Built an early-career foundation across sales, customer service, marketing execution, market research, promotional activities, event coordination, and consulting support.

Key achievements:
• Supported marketing campaigns, product launches, promotional activities, and customer engagement initiatives across retail and consulting environments.
• Coordinated events, sponsorship outreach, market research, surveys, process documentation, and client communication to support brand visibility and project execution.
• Developed a strong foundation in sales, customer service, market analysis, communication, and project coordination.

Key skills: Sales Support, Customer Service, Marketing Execution, Market Research, Event Coordination, Client Communication.
Company industry:
Other Business Support Services
Job role:
Marketing and PR

Education

University of Jordan

January 2006

January 2006

Bachelor's degree, Marketing

Jordan

GPA (point): 2.76 out of 4

GPA (point): 2.76 out of 4

I hold a bachelor’s degree in marketing, which provided me with a strong foundation in consumer behavior, market dynamics, brand positioning, and stakeholder engagement. Through my academic studies and related activities, I developed a solid understanding of how customers interact with products, services, sales environments, and brands. This background has strengthened my ability to analyze market needs, identify growth opportunities, and develop customer-focused strategies that support business expansion, brand value, and commercial performance. Areas of Study: Marketing Management, Sales Management, Consumer Behavior, Market Research, Strategic Marketing, Advertising and Promotion, Brand Management, Business Communication, International Marketing, Distribution Channels, Retail Management, Pricing Strategy, Customer Relationship Management, and General Business Administration.

Skills

Teamwork
Expert
Teamwork
Expert
Negotiation
Expert
Negotiation
Expert
Presentation Skills
Expert
Presentation Skills
Expert
Marketing Research
Expert
Marketing Research
Expert
Marketing Strategy
Expert
Marketing Strategy
Expert
Microsoft Office, Internet (Computer skills)
Expert
Microsoft Office, Internet (Computer skills)
Expert
Quantitative Analysis
Intermediate
Quantitative Analysis
Intermediate
MS VISIO
Intermediate
MS VISIO
Intermediate
Internet Searching
Expert
Internet Searching
Expert
Leadership
Intermediate
Leadership
Intermediate
Presentation
Expert
Presentation
Expert
Sales Goals Oriented
Expert
Sales Goals Oriented
Expert
Customer Care
Expert
Customer Care
Expert
Teamwork
Expert
Teamwork
Expert
Meeting Quality Standards
Expert
Meeting Quality Standards
Expert
Negotiation
Expert
Negotiation
Expert
Relationship Building
Expert
Relationship Building
Expert
Planning
Expert
Planning
Expert
Strong Coaching Ability
Expert
Strong Coaching Ability
Expert
Persuasiveness and Creative Thinking
Expert
Persuasiveness and Creative Thinking
Expert
Closing Deals
Expert
Closing Deals
Expert
Communication
Expert
Communication
Expert
Scheduling and Meeting Deadlines
Expert
Scheduling and Meeting Deadlines
Expert
Business Ethics
Expert
Business Ethics
Expert
Operations Management
Intermediate
Operations Management
Intermediate
BUSINESS DEVELOPMENT
Intermediate
BUSINESS DEVELOPMENT
Intermediate
BUSINESS EXPANSION
Intermediate
BUSINESS EXPANSION
Intermediate
DATA DRIVEN DECISION MAKING
Intermediate
DATA DRIVEN DECISION MAKING
Intermediate
LOGISTICS
Intermediate
LOGISTICS
Intermediate
MARKETING
Intermediate
MARKETING
Intermediate
REVENUE GROWTH
Intermediate
REVENUE GROWTH
Intermediate
SALES
Intermediate
SALES
Intermediate
STRATEGIC PARTNERSHIP
Intermediate
STRATEGIC PARTNERSHIP
Intermediate
STRATEGIC THINKING
Intermediate
STRATEGIC THINKING
Intermediate
Microsoft Office
Expert
Microsoft Office
Expert
Management
Expert
Management
Expert
Project Management
Intermediate
Project Management
Intermediate
Presentation Skills
Expert
Presentation Skills
Expert
Marketing Research
Expert
Marketing Research
Expert
Marketing Strategy
Expert
Marketing Strategy
Expert
GO TO MARKET STRATEGY
Intermediate
GO TO MARKET STRATEGY
Intermediate
FORECASTING
Intermediate
FORECASTING
Intermediate
OPERATIONS
Intermediate
OPERATIONS
Intermediate
PROFIT AND LOSS P&L MANAGEMENT
Intermediate
PROFIT AND LOSS P&L MANAGEMENT
Intermediate
PROFITABILITY ANALYSIS
Intermediate
PROFITABILITY ANALYSIS
Intermediate
ANALYTICS
Intermediate
ANALYTICS
Intermediate
DECISION MAKING
Intermediate
DECISION MAKING
Intermediate
SALES ENABLEMENT
Intermediate
SALES ENABLEMENT
Intermediate
BUSINESS TO BUSINESS
Intermediate
BUSINESS TO BUSINESS
Intermediate
CUSTOMER RELATIONSHIP MANAGEMENT
Intermediate
CUSTOMER RELATIONSHIP MANAGEMENT
Intermediate

Social profiles

Personal Website
Personal Website

URL removed due to policy violation. Please contact support for further information.

Languages

Arabic
Native Speaker
English
Expert

Memberships

Jordanian Institution for Human Culture

Member in the young team

September 2004

Office of King Abdullah ΙΙ Fund for Development (Jo. Uni.)

Volunteer

January 2005

Abdul Hameed Shoman Foundation

Standard Membership

May 2017

Training and Certifications

Certifications
Corporate Social Responsibility Workshop
Certified Practitioner Trainer
Certified Sales Professional
Corporate Social Responsibility Workshop
Certified Practitioner Trainer (PCT™)
Certified Sales Professional (SPS)
Certified Sales Professional
Sales Professional Society (SPS)
Mar 2025
Certified Practioner Trainer (PCT™ Program)
Nov 2018
Show credentials
Training
(CSR) CORPORATE SOCIAL RESPONSIBILTY WORKSHOP
USAID Jordan
Feb 2009
Show credentials
E-COMMERCE
Excellence Inc.
Mar 2005
Show credentials
JUDO STRATEGY IN MARKETING
IMC Jordan
Dec 2003
Show credentials
CUSTOMER SATISFACTION MEASUREMENT
Excellence Inc.
Apr 2005
Show credentials

Recommendations

Fadi Sa'adeh

Oct 2018

Oct 2018

زميل

Mohammad is hard worker, working under pressure, handle more than one task at the same time, team player and extreemly very calme. I recominde him strongly and i am confidenant that he will add his fingure print where ever he works. Best regards