محمد أبو سخن

• Develop and execute integrated marketing and event strategies aligned with brand and business
objectives.
• Plan, manage, and deliver corporate events, exhibitions, trade shows, product launches, and brand
activations from concept to execution.
• Oversee event production, including staging, booth design, AV, lighting, fabrication, logistics, and on
site operations.
• Manage marketing campaigns across digital, print, social media, and experiential platforms to support
events and brand initiatives.
• Lead and coordinate cross-functional teams, agencies, designers, suppliers, and production partners.
• Develop and manage project timelines, budgets, and resources, ensuring cost efficiency and high
quality delivery.
• Supervise branding and creative production, ensuring consistency across all touchpoints and materials.
• Negotiate with vendors and suppliers to secure competitive pricing and service excellence.
• Ensure compliance with safety regulations, permits, and venue requirements, particularly for large
scale events.
• Monitor event performance, gather feedback, and prepare post-event reports and ROI analysis.
• Stay updated on industry trends, technologies, and best practices in marketing, events, and brand
experiences.
• Support senior management with presentations, proposals, and strategic planning.

• Identify new markets & develop strategies to increase market share, focusing on high-value clients.
• Manage relationships with major clients, including large retailers and contractors. Key accounts often require
Customized service, which helps build long-term loyalty and secure large orders.
• Spearhead product development and new product launches, ensuring timely execution and strong market
positioning.
• Manage brand budgets and allocate resources efficiently across various marketing channels.
• Develop and implement comprehensive brand strategies to optimize brand visibility and profitability,
including Positioning, pricing, and promotional plans.
• Guide and support junior sales staff by providing training, mentorship, and performance feedback.
• Stay updated on industry trends, competitor activities, and new products.
• Handle high-value negotiations and complex contract arrangements.
• Analyze past sales data and market conditions to forecast future sales and set realistic, ambitious targets.
• Use sales data to inform management about performance metrics, customer insights, and emerging trends.

-Conduct market research & competitor analysis, and optimally drive product awareness across all marketing channels.
-Identify and communicate the unique value proposition of assigned products.
-Develop and implement annual marketing strategies, including bundling, pricing, and segment targeting.
-Optimize marketing campaigns based on key performance metrics and customer feedback.
-Maintained rigorous quality control measures to uphold the companys advertising identity as defined in our mark.
-Identifying potential/new customers, consolidating existing clients & ensuring higher sales and superior service.
-Identifying client requirements and strategically marketing suitable solutions.
-Keeping close tabs on market dynamics and competitor activities, performing feasibility studies, and recommending
Improvements for Product Managers to Drive Revenue Growth.
-Develop detailed event plans and timelines, delegating responsibilities to the production team.
-Upselling relevant products & services with our offering to clients based on their requirements and internal goals.
-Implement effective marketing sequences for lead and sales generation.
-Induction of each client to Marketing Best Practices and Performance Marketing.
-Monitor and measure product performance and user satisfaction.
-Marketing Troubleshooting for clients on an ongoing basis.

-Devising KPIs pertinent to Overall Equipment Effectiveness daily to assess the performance.
-Handling all complaints related to the packaging department.
-Conducting regular training assessments and re-training assessments for related employees in the packaging department.
-Building with Team Companys Website (Highlighting on Companys History, Product Catalogues & Certifications,
Projects experiences, News & Events...).
-Managing the Companys Social Media and Letters Posts (highlighting the Materials Technical details).
-Spearhead product development and new product launches, ensuring timely execution and strong market positioning.
-Manage brand budgets and allocate resources efficiently across various marketing channels.
-Develop and implement comprehensive brand strategies to optimize brand visibility and profitability, including
Positioning, pricing, and promotional plans.

-Monitors budgets by comparing and analyzing actual results with plans and forecasts.
-Researches competitive products by identifying and evaluating product characteristics, market share, and pricing.
-Carry out customer surveys to understand demand and manage brand positioning.
-Monitor progress of promotional activities and record findings.
-Implements marketing and advertising campaigns by assembling and analyzing sales forecasts.
-Responsible for the planning and execution of marketing events.
-Sustain needed inventory level of marketing materials, promotional items and uniforms.
-Ensure all marketing materials and communications align with the companys brand guidelines and voice.
-Work closely with other department, such as sales, design, product teams, to ensure alignment on marketing initiatives.
-Assist in managing the marketing budget, including tracking expenses and ensuring cost-effective strategies.
-Coordinated or participated in promotional activates or trade shows to market products or service.
Achievements
-Spearheaded a customer segmentation project that resulted in a 15% increase in email open rates and a 10% boost in
Click-through rates for email marketing campaigns.
-Designed & executed a seasonal marketing campaign that led to a 35% increase in sales during the campaign period.
-Successfully expanded our B2B customer base by 25% through targeted outreach and relationship building strategies.
-Implemented targeted outreach campaigns to identify and engage potential B2B clients within the region, highlighting
Our product offerings and emphasizing the value of partnership. Leveraged market analysis to identify key sectors with
Growth potential and tailored our marketing strategies accordingly, resulting in increased B2B sales revenue.
Fostered strong relationships with key clients, addressing their unique needs & ensuring satisfaction, leading to repeat
Business and referrals.
-Implemented targeted social media strategies resulting in a 30% increase in social media engagement. Developed and
Executed data-driven content strategies tailored to our target audience, ensuring consistent and engaging posts across
Various platforms. Leveraged analytics tools to monitor key engagement metrics, such as likes, shares, and comments,
And used these insights to refine our content approach. Collaborated with the creative team to produce visually
Appealing and shareable content, resulting in higher brand visibility and customer interaction.

-Collaborate with campaign managers, creative team, and directors.
-Create go-to marketing strategies for brand to build brand loyalty.
-Consistently brainstorm and collaborate with team for new ideas and strategies.
-Prepare weekly, monthly, and yearly reports on brand performance and marketing activities.
-Manage demand planning & prepare monthly stock orders based on sales movements.
-Prepare weekly and monthly stock & sales reports to monitor brands performance.
-Execute hands on activities in internal and external events and handle their implementation.
-Managing Social Media (LinkedIn, Instagram, and Facebook) and Google Ads.
-Report performance and assess against goals for KPIs.
-Work closely with the sales team, design team, and other departments to ensure marketing campaigns align with
Overall business objectives.

-Collaborate with campaign managers, creative team, and directors.
-Create go-to marketing strategies for the brand to build brand loyalty.
-Consistently brainstorm and collaborate with the team for new ideas and strategies.
-Prepare weekly, monthly, and yearly reports on brand performance and marketing activities.
-Manage demand planning & prepare monthly stock orders based on sales movements.
-Prepare weekly and monthly stock & sales reports to monitor the brands performance.
-Execute hands-on activities in internal and external events and handle their implementation.
-Managing Social Media (LinkedIn, Instagram, and Facebook) and Google Ads.
-Report performance and assess against goals for KPIs.
-Work closely with the sales team, design team, and other departments to ensure marketing campaigns align with
Overall business objectives.

-Collaborate internally as well as with clients to conceptualize and execute Creative solutions that can be translated
Across various media platforms.
-Develop graphics & visual images for product illustrations, logos.
-Produce necessary communications pieces in both print & digital Environments for a wide range of clients.
-Ensure final graphics and layouts are visually appealing and on-brand.
-Incorporate changes recommended by the clients into the final design.
-Select colors, images, text style, and layout.

Served as a primary contact for help desk/technical support for accounting & database applications, specializing in
Oracle and Form Builder.