Business Analyst
Technolube LLC
Total years of experience :14 years, 6 Months
Analysis
* Sales reports, Sales KPI’s, sales performance per country, channel, client, product category, price
sensitivity analysis, sales adherence to plan, etc. to identify sales opportunities, assist with marketing
strategies, and forecast market trends.
* Owns and deliver the reports such as activity reporting, Sales reporting, performance metrics, Variance
Analysis and all other ad hoc reporting.
* Produce the accurate and timely presentation of Business Performance Reports, top to bottom line
analysis on various sales operations & planning and participate in weekly/ monthly/yearly meetings with
senior management to review MTD/YTD sales results and issues, projections, various score cards, product
mix, initiatives, and opportunities.
* Work with Head of Strategy to provide strategic insights and evaluation by tracking performance against
KPIs, target & Planning.
* Analyze data related to return on investment for existing marketing and promotional programs, analyze
customer response to marketing efforts.
* Develop, implement and monitor KPIs for each assigned area that is based on the approved business plan
to achieve the overall set target.
* Develop sustainable tools and reports that allow for decision making, impact modeling and execution
including but not limited to predictive capabilities, geography, competitive zone impact, and customer
impact etc.
* Run simulations on various “what-if” scenarios using insight and critical thinking to evaluate and make
recommendations to drive long term profitability on future initiatives.
Price Management
* Leading and monitoring the accuracy of cost and price structures on all products as per SKU in
coordination with marketing, operations and purchase teams to ensure profitability and product margins
are achieved and identify areas for cost or expense reduction to ensure profitability through effective
analytical techniques that analyze potential or excessive cost incurrence.
* Building and communicating relevant pricing analysis / reports mainly through MS Excel & Power point
(dashboards).
* Developing effective pricing strategies and definitions based on Category, Competition and Customer
goals
* Utilizing quantitative and qualitative methods to analyzing competitor pricing, assess market share and
margins.
* Collaborate with internal (among other Finance, Logistics and Business units), and external stakeholders to
resolve questions surrounding pricing.
Extracting raw data from ERP/POS and doing Sales analysis for division and assessed performance of business
units’ Daily/Weekly/monthly/Quarterly
/yearly basis by Store/Area/Region/Brand/SKU etc.
* Managed the preparation of weekly Booking reports. Outlined status of key indicators and manage forecast-
to-actuals throughout period.
* Supported Sales Execution, Category and Sales Finance to assess promotions’ performance by channel, brand,
mechanic, depth, duration etc.
* Created the modeling tool to evaluate brand, packs and channel mix impacts on Snacks category volume,
revenue, margins Propose Mix strategies & actions (e.g., by channel, category, brand)
Education
MBA in Marketing & Ops
Certificate
Six Sigma Green Belt