Digital Media Manager
Interesting Times
Total years of experience :8 years, 4 Months
• Responsible for all the Media Planning, Strategizing, and execution of all the digital channels of clients like SACO, Absolute, Chivas Regal, Ferrari World, VidCon Abu Dhabi, BSL Bank, and Dubai Motorsport.
• Managing budgets over $500, 000 on each big campaign for clients In Saudi Arabia.
• Involved in the digital transformation and the digital strategy of SACO in Saudi Arabia.
• Supervising a team of 3 who are in charge of part of the execution in the digital strategy.
• Aligning with the CRM Team on the whole execution of email marketing and segmentation of the customer database using SAP Marketing Cloud.
• Aligning with the Analytics department to extract all the learnings from past and present campaigns and develop best practices for our digital execution strategies.
• Dealing with 3rd party suppliers for Media Mastheads (Twitter & Youtube), SMS, Emailers, and Programmatic Advertising.
• Working closely with Facebook, Google, Snapchat, Twitter, and LinkedIn Marketing Solutions to develop the best practices for each client.
• Handling all the paid media execution with my team from the very bottom to the very top using the following platforms: Facebook Ads, Instagram Ads, Google Ads, Youtube Ads, LinkedIn Ads, Twitter Ads, and Snapchat Ads.
• Managing self-served programmatic advertising platforms like Gemini, Double Click, Criteo, RuNative, Adfuel, and Ad Source.
• Managing 26 Clients (12 from GCC) including (Qi Card, Rassasi, Fly Emirates, HAMC, and Bioskin) accounts with a team for 2 account managers and 4 account executives.
• Increased ROI by 35% for a local client in Beirut
• Successfully managed to get 20, 000 downloads for one of our client’s apps in Dubai, and Qatar
• Managing Insights and key metrics to take actions and learnings then reporting back to the Managing Director and The Clients.
• Create Digital Marketing Strategies based on clients KPI's and Objectives.
• Managing Different E-Commerce Stores for our Clients using Shopify.
• Create Roadmaps for our deliverables to our clients.
• Managing all the inbound automations and sales funnels for our clients.
• Managing all the SEO Best Practices like SEO Site Audits, Keyword Research, and Website Content (Blog/Content Marketing) with my digital marketing executive.
• Taking care of all the job duties workflow of my team members and making sure all the deliverables are sent in timely manners).
• It was a project based job, I managed their inbound strategy from A - Z though Hubspot.
• Worked closely with the development team to build a fully functional website.
• Increased the sales of the co-working plans by 45%
• Increased the leads count by 75% by implementing the inbound methodology of Hubspot
• Managed all the paid media campaigns like Google Adwords and Facebook Ads.
• Managed All the inbound email automations by Hubspot with the help of the digital marketing executive.
• Worked Closely with the copywriter to create engaging content in our emails to generate more traffic.
• Creating Content Marketing Campaigns for our Social Media Clients.
• Creating Lead Generation Campaigns for our agency to get more clients.
• Managing Insights and reporting back to the marketing manager.
Undertaken Related Courses: - Marketing Research - Consumer Behaviour - Brand Management - Strategic Marketing Manager - Marketing And Advertising - International Marketing
courses: Till June 2014 Certifications Morgan International, Downtown - CDMP (Certified Digital Marketing Professional) Expected October 2018 - December 2018 Facebook Blueprint Certification Expected July 2018 British Council, Beirut - IELTS October 2017 ●
