vice president of commercial development
Namaa AlMUnawara
Total years of experience :16 years, 1 Months
• Leading the development of the retail business strategy and planning from start-up to fully operational.
• Leading the development of the retail operational plan and managing implementation.
• Motivating and managing 100+ team members plus leading the cross functional team to deliver geographical and financial growth in Madian-Made retail. (opened 14 stores and achieved exceptional growth of 80%) YE 2017
• Developed a strategic framework of 3 programs aimed at building and enriching the local content offering in the tourism gift industry in Madina.
• Successfully led the development of three commercial brands aimed to build the retail assortment, the brands contributed to 42% of the full business revenue.
• Overseeing all operations and business activities to ensure consistency with overall strategy and mission.
• Managing a +30M SAR turnover business.
• Plan and manage new projects (local and international business, corporate sales and different retail formats).
• Management of P&L across all Madina-Made divisions.
• Formed and executed an SOP model for MM retail to propel the growth and achieve operational excellence.
• Developed a complete business assessment with deep-dive analysis of strategies, financials, processes and operations. And came up with framework of corrective measures for a full business reengineering plan and brand rebuilding.
• Successfully built and implemented a new business model focusing on new streams of revenues and partnerships that showed huge growth in FY 2010
• During my period as head of MKT and BD the following was achieved:
78% growth in revenue at the first year with 48% growth in margins that was followed with a continues year on year growth exceeding budget.
Growing into the Centeral Area in Madinah with 2 retail stores.
Establishing wholesale business that resulted in acquiring 3 international distribution contracts with top jewelers.
Delivering the highest ever share on franchised brand
Management of P&L across 3 business functions, led to significant changes in the companies’ investment strategy.
built the depth and width of the brand by launched new product lines (through international partners) in the wholesale business across KSA, resulted in more than 30% contribution to the division portfolio. 2012
Operationally formulated and executed a complete operating procedures with loyalty programs aimed to achieve the targeted brand positioning level.
Contributed to building the brand valuation through relevant consumers activation and participating in jewellery fairs.
➢ May 2009 - January 2010 Saudi Arabia
Unilever Arabia, Head Office, Jeddah
Home and Personal Care Division, Management Trainee Program (Marketing)
Assistant Brand Manager. (Skin Cleansing Category)
Responsibilities & Achievements:
• Rolled out sales development program across KSA in 9 different cities covering “merchandisers evaluation & workload assessment” to execute and deliver targets.
• Participated in the development of 3 years strategy and operating plan for skin cleansing brands, covering deep analysis of Cat. Performance, future growth projections, brands JTBD and new innovations.
• Led and rolled out BTL activations and in-market executions for Lux, Dove and Lifebuoy.
• Contributed to the mega relaunch innovation project for Lifebuoy brand.
• Built a complete category handbook covering “category health, consumer buying behavior, market trends and brands performance”.
➢ February 2008 - September 2008 Saudi Arabia
National Commercial Bank, Head Office, Jeddah
Residential Real Estate Finance Division,
Product Development Unit. (Cooperative work trainee)
Responsibilities & Achievements:
• Participated in enhancing the current finance offerings to increase the bank’s portfolio.
• Contributed with the Product Development team in developing a complete product program for a new residential finance solution “ the Off Plan finance”. This includes working with Emaar Middle East for a product launch in a pilot phase.
• Participated with a cross-functional team to develop the Off Plan Finance strategy and defining the different product structures.
senior salesman in a jewellery store.
➢ June 2007 - august 2007 Saudi Arabia
SAKAN Establishment for Trade & Construction
Masat jewelry store, Medina. (summer work)
Responsibilities & achievements: • Sales and assisting administration.
• Responsible for some of the promotional activities.
• Train salesmen on a computer based system for tracking sales and keeping inventory.
Extracurricular activities
➢ November 2008 Nominated and selected by the university to participate in an international educational trip to Paris, France with a group of students. This includes preparing a formal report and a presentation to the university rector Dr. Khalid S. Al-Sultan.
➢ 2003 - 2009 Saudi Arabia King Fahd University of Petroleum and Minerals (KFUPM) B.S in Marketing, Honors Degree